La soci\u00e9t\u00e9 Alpha Hyundai Motor soutient la campagne estivale de sensibilisation lanc\u00e9e par son partenaire, l\u2019association \u00abLes Ambassadeurs de la S\u00e9curit\u00e9 Routi\u00e8re\u00bb (ASR).<\/em><\/strong><\/p>\n<\/p>\n
Dans le cadre du programme sp\u00e9cial instaur\u00e9 par l\u2019ASR (\u00e9t\u00e9 2017), le concessionnaire officiel de la firme automobile sud-cor\u00e9enne Hyundai en Tunisie pour les v\u00e9hicules particuliers annonce sa participation active dans le programme pr\u00e9sent\u00e9 par l\u2019association lors de la conf\u00e9rence de presse tenue \u00e0 Tunis le jeudi 27 juillet 2017.<\/p>\n
Cette participation s\u2019inscrit dans le cadre du programme RSE du concessionnaire.<\/p>\n
Le programme englobe un ensemble d\u2019actions de sensibilisation, notamment le lancement d\u2019une campagne digitale et d\u2019affichage urbain avec des messages de sensibilisation traitant les th\u00e8mes suivants (utilisation du t\u00e9l\u00e9phone portable au volant, conduite en situation d\u2019ivresse, exc\u00e8s de vitesse\u2026). Ces panneaux seront install\u00e9s sur les autoroutes, les grands axes urbains et les zones touristiques,<\/p>\n
Les visuels de la compagne seront aussi diffus\u00e9s sur les r\u00e9seaux sociaux, les moteurs de recherches et autres sites sp\u00e9cialis\u00e9s.
\nLe programme comprend aussi l\u2019organisation de plusieurs campagnes de sensibilisation sur les routes tunisiennes et dans les lieux de rassemblement des vacanciers.<\/p>\n
A travers sa participation \u00e0 cette noble campagne, la soci\u00e9t\u00e9 Alpha Hyundai Motor r\u00e9it\u00e8re son engagement \u00e0 contribuer \u00e0 la r\u00e9ussite de cet effort national pilot\u00e9 par la soci\u00e9t\u00e9 civile et ayant pour objectif la minimisation du nombre d\u2019accidents sur les routes tunisiennes surtout avec les chiffres alarmants communiqu\u00e9s par les autorit\u00e9s comp\u00e9tentes.<\/p>\n
Avec 400 morts et 2173 bless\u00e9s en 2016, les accidents de routes repr\u00e9sentent un risque majeur pour la soci\u00e9t\u00e9 tunisienne surtout pour la tranche d\u2019\u00e2ge des jeunes 18-35 ans. Ce constat explique le choix de l\u2019ASR et ses partenaires de cibler les jeunes pour la campagne estivale 2017.<\/p>\n
L\u2019engagement de la soci\u00e9t\u00e9 Alpha Hyundai Motor aupr\u00e8s de l\u2019ASR s\u2019inscrit dans la cadre du programme de responsabilit\u00e9 sociale du constructeur automobile sud-cor\u00e9en intitul\u00e9 \u00abAvan\u00e7ons le monde ensemble<\/em>\u00bb.<\/p>\nCe programme vise \u00e0 instaurer un ensemble de valeurs citoyennes adopt\u00e9es par la marque. Un engagement qui refl\u00e8te l\u2019int\u00e9r\u00eat apport\u00e9 par le constructeur sud-cor\u00e9en au respect des normes de s\u00e9curit\u00e9 les plus exigeantes pour conserver la vie des utilisateurs des routes.<\/p>\n
Filiale du groupe Alpha sp\u00e9cialis\u00e9e dans l\u2019automobile, la soci\u00e9t\u00e9 Alpha Hyundai Motor a maintenu en 2016 sa vitesse de croisi\u00e8re en Tunisie avec plus de 3500 v\u00e9hicules vendus.<\/p>\n
Pour 2017, elle vise encore de la croissance aussi bien par le biais d\u2019un \u00e9largissement de sa gamme \u00e0 travers de futurs mod\u00e8les tr\u00e8s hupp\u00e9s et \u00e0 la pointe de la technologie, que par le d\u00e9veloppement de son r\u00e9seau.<\/p>\n
Les Ambassadeurs de la S\u00e9curit\u00e9 routi\u00e8re <\/strong><\/p>\nLes Ambassadeurs de la S\u00e9curit\u00e9 Routi\u00e8re (ASR) est une organisation non gouvernementale qui a \u00e9t\u00e9 cr\u00e9\u00e9e le 5 f\u00e9vrier 2013 et publi\u00e9e au JORT N\u00b040 du 2 avril 2013.<\/p>\n
A travers des campagnes de sensibilisation, des \u00e9tudes scientifiques, des formations et des workshops, l\u2019ASR est active dans la lutte contre l\u2019ins\u00e9curit\u00e9 routi\u00e8re ainsi que la sensibilisation des usagers de la route afin qu\u2019ils soient plus conscients des dangers de la route.<\/p>\n
Source<\/strong> <\/em>: communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"La soci\u00e9t\u00e9 Alpha Hyundai Motor soutient la campagne estivale de sensibilisation lanc\u00e9e par son partenaire, l\u2019association \u00abLes Ambassadeurs de la S\u00e9curit\u00e9 Routi\u00e8re\u00bb (ASR).<\/p>\n","protected":false},"author":8,"featured_media":108082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998,2433],"tags":[9875,1754,17106,17105],"class_list":["post-108081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","category-tunisie","tag-accidents-de-la-route","tag-alpha-hyundai-motor","tag-ambassadeurs-de-la-securite-routiere","tag-asr"],"yoast_head":"\n
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