{"id":11469622,"date":"2024-01-31T12:05:47","date_gmt":"2024-01-31T11:05:47","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=11469622"},"modified":"2024-01-31T12:05:49","modified_gmt":"2024-01-31T11:05:49","slug":"barometre-economique-2023-un-paysage-economique-resilient-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2024\/01\/31\/barometre-economique-2023-un-paysage-economique-resilient-en-tunisie\/","title":{"rendered":"Barom\u00e8tre \u00e9conomique 2023\u00a0: un paysage \u00e9conomique r\u00e9silient en Tunisie"},"content":{"rendered":"\n

Le Barom\u00e8tre de la Chambre de commerce et d\u2019industrie tuniso-fran\u00e7aise (CCITF) 2023 offre une analyse approfondie de l\u2019impact de la conjoncture \u00e9conomique sur les relations d\u2019affaires tuniso-fran\u00e7aise.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Une enqu\u00eate men\u00e9e aupr\u00e8s des adh\u00e9rents de la CCITF sur une p\u00e9riode de six semaines, de novembre \u00e0 d\u00e9cembre 2023, a permis de recueillir les perspectives de plus de 180 chefs d\u2019entreprises tunisiennes et fran\u00e7aises. L\u2019objectif principal de cette enqu\u00eate \u00e9tait de comprendre les tendances cl\u00e9s affectant les entreprises tunisiennes et fran\u00e7aises, notamment en ce qui concerne le chiffre d\u2019affaires, les intentions d\u2019investissement, l\u2019impact de la conjoncture \u00e9conomique, sociale et politique, les leviers de performance et les attentes envers les services de la CCITF, ainsi que les politiques RSE et les objectifs de d\u00e9veloppement durable.<\/p>\n\n\n\n

R\u00e9silience dans un environnement incertain<\/h2>\n\n\n\n

R\u00e9alis\u00e9e pendant une p\u00e9riode marqu\u00e9e par des crises \u00e9conomiques, politiques et sociales, les r\u00e9ponses des chefs d\u2019entreprise r\u00e9v\u00e8lent cependant un vent d\u2019optimisme pour 2024.<\/p>\n\n\n\n

Tout d\u2019abord, les r\u00e9sultats de l\u2019enqu\u00eate mettent en lumi\u00e8re la r\u00e9silience remarquable des entreprises tunisiennes et fran\u00e7aises malgr\u00e9 un contexte \u00e9conomique contrast\u00e9. En 2023, pr\u00e8s de 72% des entreprises ont enregistr\u00e9 une croissance ou une stabilit\u00e9 de leur chiffre d\u2019affaires, t\u00e9moignant de cette r\u00e9silience dans un environnement \u00e9conomique incertain.<\/p>\n\n\n\n

Pour l\u2019ann\u00e9e \u00e0 venir, 55% des entreprises anticipent une am\u00e9lioration de leur chiffre d\u2019affaires, tandis que seulement 15% envisagent une baisse, indiquant un relatif optimisme pour 2024.<\/p>\n\n\n\n

Cette pr\u00e9dominance de l\u2019optimisme pour l\u2019ann\u00e9e 2024 parmi les chefs d’entreprise est mise en \u00e9vidence \u00e9galement par une \u00e9volution notable dans les intentions d\u2019investissement. Alors que 69% des entreprises ont enregistr\u00e9 des investissements stables ou en hausse en 2023, plus de 43% envisagent une augmentation de leurs investissements pour l\u2019ann\u00e9e suivante.<\/p>\n\n\n\n

En outre, les \u00e9changes commerciaux avec la France devraient \u00e9galement augmenter en 2024, pour plus de 42% des entreprises r\u00e9pondantes. Cette perspective optimiste confirme une dynamique positive dans les relations \u00e9conomiques bilat\u00e9rales entre la Tunisie et la France.<\/p>\n\n\n\n

De mani\u00e8re similaire, les \u00e9changes commerciaux semblent se diversifier puisque plus de 37% des chefs d\u2019entreprise interrog\u00e9s envisagent une augmentation des flux vers l\u2019Afrique. De mani\u00e8re g\u00e9n\u00e9rale, l\u2019environnement des affaires en 2023 a \u00e9t\u00e9 per\u00e7u comme d\u00e9favorable pour une grande majorit\u00e9 d\u2019entreprises, mais des am\u00e9liorations sont attendues pour 2024, notamment dans les domaines \u00e9conomique et politique.<\/p>\n\n\n\n

Les principaux facteurs impactant les activit\u00e9s des entreprises sont la pression fiscale, la situation \u00e9conomique, les formalit\u00e9s administratives, la tendance inflationniste et les conflits g\u00e9opolitiques.<\/p>\n\n\n\n

Les mesures les plus souhait\u00e9es pour stimuler l\u2019activit\u00e9 \u00e9conomique comprennent de nouvelles incitations financi\u00e8res et fiscales, ainsi que l\u2019all\u00e8gement des proc\u00e9dures administratives.<\/p>\n\n\n\n

Le soutien de la CCITF est \u00e9galement demand\u00e9, principalement pour le plaidoyer aupr\u00e8s des institutions gouvernementales et l\u2019accompagnement \u00e0 l’international.<\/p>\n\n\n\n

Importance des pr\u00e9occupations environnementales<\/h2>\n\n\n\n

Enfin, le barom\u00e8tre confirme que l\u2019attention port\u00e9e \u00e0 la transition \u00e9cologique se renforce. Plus de 40% des chefs d\u2019entreprises affirment que la sant\u00e9 et le bien-\u00eatre ainsi que le d\u00e9veloppement technologique et l\u2019investissement dans l\u2019innovation sont des objectifs \u00e0 court terme en mati\u00e8re de d\u00e9veloppement durable. Cela sugg\u00e8re une prise de conscience croissante de l\u2019importance des pr\u00e9occupations environnementales au sein du tissu entrepreneurial tunisien et fran\u00e7ais.<\/p>\n\n\n\n

En conclusion, le Barom\u00e8tre CCITF 2023 dessine le portrait d\u2019un paysage \u00e9conomique r\u00e9silient en Tunisie.<\/p>\n\n\n\n

Malgr\u00e9 les nombreux d\u00e9fis, les entreprises montrent une capacit\u00e9 d’adaptation remarquable, cr\u00e9ant ainsi de nombreuses opportunit\u00e9s pour le d\u00e9veloppement \u00e9conomique dans la r\u00e9gion.<\/p>\n\n\n\n

\u00a0Communiqu\u00e9.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Les chefs d’entreprises fran\u00e7aises en Tunisie sont optimistes pour 2024. <\/p>\n","protected":false},"author":8,"featured_media":11469658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[113702,104753,5907,113703,113701],"class_list":["post-11469622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-barometre-de-la-ccitf","tag-ccitf","tag-conjoncture-economique","tag-intentions-dinvestissement","tag-paysage-economique"],"yoast_head":"\nBarom\u00e8tre \u00e9conomique 2023\u00a0: un paysage \u00e9conomique r\u00e9silient en Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2024\/01\/31\/barometre-economique-2023-un-paysage-economique-resilient-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre \u00e9conomique 2023\u00a0: un paysage \u00e9conomique r\u00e9silient en Tunisie - 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