{"id":122583,"date":"2017-11-09T07:37:43","date_gmt":"2017-11-09T06:37:43","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=122583"},"modified":"2017-11-09T11:31:12","modified_gmt":"2017-11-09T10:31:12","slug":"tunis-city-ouverture-du-1er-decathlon-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2017\/11\/09\/tunis-city-ouverture-du-1er-decathlon-en-tunisie\/","title":{"rendered":"Tunis City\u00a0: Ouverture du 1er D\u00e9cathlon en Tunisie"},"content":{"rendered":"

\"\"
\nLe 1er<\/sup>\u00a0magasin en Tunisie de la marque de v\u00eatements et accessoires de sport D\u00e9cathlon a \u00e9t\u00e9 ouvert, mercredi 8 novembre 2017, \u00e0 Tunis City (Ariana).<\/strong><\/em><\/p>\n

<\/p>\n

A la c\u00e9r\u00e9monie d’inauguration officielle,\u00a0plusieurs ministres \u00e9taient pr\u00e9sents, ainsi que l\u2019ambassadeur de France en Tunisie.<\/p>\n

L\u2019ouverture au public est pr\u00e9vue, aujourd’hui, jeudi 9 novembre, \u00e0 partir de 10H00, a indiqu\u00e9 Yann Paviot, responsable de D\u00e9cathlon en Tunisie, qui n’\u00e9tait pas peu fier de voir enfin la c\u00e9l\u00e8bre enseigne fran\u00e7aise scintiller au coeur du centre commercial Tunis City, sur la route de Bizerte.<\/p>\n

A fond la forme!<\/strong><\/p>\n

\u00abNous avons pos\u00e9 la 1\u00e8re<\/sup> pierre en d\u00e9cembre dernier et 11 mois apr\u00e8s, le magasin\u00a0D\u00e9cathlon a enfin\u00a0<\/em>ouvert ses portes. Au d\u00e9but, \u00e7a m\u2019a paru tr\u00e8s long, mais le fait de voir aujourd’hui l\u2019affiche des d\u00e9cathloniens me rassure<\/em>\u00bb, a ajout\u00e9 M. Paviot, en nous faisant visiter les divers rayons de cet\u00a0espace s\u2019\u00e9tendant sur 1800 m2 et con\u00e7u selon les normes de la marque fran\u00e7aise.<\/p>\n

\"\"<\/p>\n

1800 m2 de surface,\u00a0pr\u00e8s de 40 sports et\u00a08000 r\u00e9f\u00e9rences.<\/em><\/p>\n

Selon lui, ce magasin se donne pour\u00a0mission de rendre le sport accessible \u00e0 tous les Tunisiens et les\u00a0 Tunisiennes. \u00abNos \u00e9quipes, compos\u00e9es de vendeurs conseillers, sp\u00e9cialis\u00e9s chacun dans une discipline, vont accompagner les sportifs dans la d\u00e9couverte de pr\u00e8s de 40 sports. C\u2019est une belle aventure de l\u2019enseigne fran\u00e7aise qui d\u00e9marre ses activit\u00e9s en Tunisie et propose quelque 8000 r\u00e9f\u00e9rences<\/em>\u00bb, a encore expliqu\u00e9 M. Paviot, qui est en Tunisie depuis 2 ans, le temps de mettre sur pied ce projet qui lui tient \u00e0 c\u0153ur.<\/p>\n

Les articles seront vendus moins cher qu’en France, promet M. Paviot, qui dit avoir \u00abrespect\u00e9 le pouvoir d’achat des Tunisiens.\u00bb\u00a0<\/em><\/p>\n

\"\"<\/p>\n

Rendre le sport accessible \u00e0 tous les Tunisiens et les\u00a0 Tunisiennes.<\/em><\/p>\n

\u00abIl y a de tout et pour tout le monde, hommes, femmes et enfants, mais pas d’articles de ski et c’est tout \u00e0 fait normal<\/em>\u00bb, a-t-il pr\u00e9cis\u00e9, non sans humour.\u00a0<\/em>Et d’ajouter pour parer \u00e0 tout malentendu: \u00abNous ne vendons que des articles D\u00e9cathlon, car Nike, Adidas et les autres ont leurs repr\u00e9sentants\u00bb.\u00a0<\/em><\/p>\n

Les produits D\u00e9cathlon sont de la confection l\u00e9g\u00e8re, comme les maillots de bain, les tee-shirts de running, mais aussi de la confection lourde (sacs \u00e0 dos, gu\u00eatres, etc.), chaussures, dont celles de la danse, arcs et fl\u00e8ches, planches de surfs\u2026<\/p>\n

\u00abNous voulons\u00a0que cet espace soit un lieu de vie pour les sportifs\u00bb,<\/em> poursuit le Fran\u00e7ais.\u00a0Avec plus de 37 sports repr\u00e9sent\u00e9s, le magasin se veut bien connect\u00e9 pour mieux r\u00e9pondre aux besoins des clients. Pour ce,\u00a0167 d\u00e9cathloniens tunisiens passionn\u00e9s et sportifs, dont la moyenne d\u2019\u00e2ge est entre 18 et 37 ans, sont au service des clients. Il y aura \u00e9galement plusieurs animations sportives dans le parking et \u00e0 l’int\u00e9rieur de la grande surface G\u00e9ant<\/em>\u00bb, encha\u00eene-t-il.<\/p>\n

\"\"<\/p>\n

Yann Paviot.<\/em><\/p>\n

Le prochain magasin de la marque, qui sera ouvert \u00e0 la Marsa (dans la banlieue nord de Tunis), s\u2019\u00e9tendra sur 1300m2. \u00abOn ira ensuite dans le sud, Hammamet, Sousse et dans les autres gouvernorats o\u00f9 des petits et grands magasins sp\u00e9cialis\u00e9s nous repr\u00e9senteront. Notre but \u00e9tant de rendre tous les sports \u00e0 la port\u00e9e des Tunisien<\/em>s\u00bb, explique M. Paviot.<\/p>\n

Des ventes en ligne<\/strong><\/p>\n

\u00abDepuis que les travaux de ce premier\u00a0magasin ont d\u00e9marr\u00e9, on n\u2019est pas rest\u00e9 tranquille \u00e0 tourner les pouces. Nous vendons nos articles, depuis 2016, sur le site tunisien de e-commerce Decathlon.tn. On a eu pas moins de 8000 commandes<\/em>\u00bb,\u00a0 ajoute le responsable.<\/p>\n

\"\"<\/p>\n

Rappelons que l\u2019enseigne D\u00e9cathlon, fond\u00e9e depuis 1976 par Michel Leclerc, est pr\u00e9sente en Tunisie depuis plus de 15 ans. En 2009, la marque a ouvert un bureau de production \u00e0 Sousse, qui regroupe aujourd\u2019hui 40 collaborateurs, en majorit\u00e9 ing\u00e9nieurs, charg\u00e9s d\u2019animer plus de 15 sous-traitants en Tunisie, soit indirectement plus de 2500 collaborateurs pour produire et exporter vers l\u2019Europe plus de 10 millions produits par an.<\/p>\n

Autant dire que le promoteur conna\u00eet bien le march\u00e9 tunisien et le programme d’ouverture de magasins D\u00e9cathlon dans notre pays est l’aboutissement d’une exp\u00e9rience et d’une \u00e9tude rondement men\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 1er\u00a0magasin en Tunisie de la marque de v\u00eatements et accessoires de sport D\u00e9cathlon a \u00e9t\u00e9 ouvert, mercredi 8 novembre 2017, \u00e0 Tunis City (Ariana).<\/p>\n","protected":false},"author":7,"featured_media":122607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,999,2433],"tags":[79,439,2991,854,1974],"class_list":["post-122583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-sport","category-tunisie","tag-ariana","tag-hammamet","tag-la-marsa","tag-sousse","tag-tunis-city"],"yoast_head":"\nTunis City\u00a0: Ouverture du 1er D\u00e9cathlon en Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2017\/11\/09\/tunis-city-ouverture-du-1er-decathlon-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunis City\u00a0: Ouverture du 1er D\u00e9cathlon en Tunisie - 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