Alpha Hyundai Motor cl\u00f4ture son programme social 2017 par une campagne portant sur la culture routi\u00e8re des enfants pour contribuer \u00e0 la formation des citoyens de demain.<\/strong> <\/em><\/p>\n<\/p>\n
Dans le cadre de son programme RSE, la soci\u00e9t\u00e9 Alpha Hyundai Motor, distributeur officiel de la firme automobile sud-cor\u00e9enne Hyundai en Tunisie pour les v\u00e9hicules particuliers, lance une campagne soci\u00e9tale en partenariat avec la soci\u00e9t\u00e9 civile repr\u00e9sent\u00e9e par l\u2019association, la Toile tunisienne active de la citoyennet\u00e9 durable (TtacD).<\/p>\n
La campagne vise \u00e0 renforcer la culture routi\u00e8re chez les enfants d\u00e8s leur plus jeune \u00e2ge \u00e0 travers des actions de proximit\u00e9 contre les dangers de la route.<\/p>\n
Le programme de la campagne s\u2019articule autour de deux axes.<\/p>\n
Le premier consiste \u00e0 sensibiliser les automobilistes et leurs enfants sur l\u2019importance d\u2019enraciner cette culture routi\u00e8re chez les plus jeunes. A l\u2019occasion de l\u2019\u00e9v\u00e9nement Before Service, qui sera organis\u00e9 par la soci\u00e9t\u00e9 Alpha Hyundai Motor, du 1er au 3 d\u00e9cembre 2017, au parking B du centre commercial Carrefour la Marsa, le concessionnaire installera un stand d\u2019information et de sensibilisation pour les visiteurs.<\/p>\n
Organiser des actions citoyennes et transmettre des messages \u00e9ducatifs sur la s\u00e9curit\u00e9 routi\u00e8re lors d\u2019un \u00e9v\u00e9nement automobile ne peut que servir les clients qui attendent l\u2019ach\u00e8vement des contr\u00f4les fournis par l\u2019\u00e9quipe technique du concessionnaire.<\/p>\n
Alpha Hyundai Motor mettra en place un mini circuit \u00e9ducatif qui permettra aux enfants (accompagn\u00e9s de leurs parents et encadr\u00e9s par des \u00e9ducateurs) de s\u2019initier \u00e0 la conduite exemplaire en respectant les panneaux de signalisations routiers en plus des informations basiques du code de la route. Cette mini-session de formation sera couronn\u00e9e par l\u2019octroi d\u2019un permis \u00abSafe Move\u00bb pour les enfants.<\/p>\n
Le deuxi\u00e8me axe concr\u00e9tise la strat\u00e9gie de proximit\u00e9 adopt\u00e9e, puisqu\u2019il consiste \u00e0 lancer une caravane (\u00e0 partir du 28 novembre 2017) qui va faire le tour des \u00e9coles primaires du Grand-Tunis pour sensibiliser les \u00e9coliers et accompagner les instituteurs dans l\u2019explication des risques de la route.<\/p>\n
Un support m\u00e9diatique sous forme de dessin anim\u00e9 \u00e9ducatif pr\u00f4nant la culture de bonne conduite sur route et \u00e0 pied sera ainsi distribu\u00e9 aux \u00e9coliers ainsi qu\u2019aux enseignants.<\/p>\n
Une vision sp\u00e9ciale qui rapproche la culture routi\u00e8re des enfants l\u00e0 o\u00f9 ils sont dans une approche participative avec les autres parties prenantes du syst\u00e8me \u00e9ducatif.<\/p>\n
A travers sa campagne, la soci\u00e9t\u00e9 Alpha Hyundai Motor r\u00e9it\u00e8re son engagement \u00e0 contribuer \u00e0 la r\u00e9ussite d\u2019un effort national men\u00e9 par la soci\u00e9t\u00e9 civile et visant \u00e0 r\u00e9duire le nombre d\u2019accidents sur les routes tunisiennes, qui est alarmant au regard des chiffres communiqu\u00e9s par les autorit\u00e9s comp\u00e9tentes.<\/p>\n
Cet engagement s\u2019inscrit dans la cadre du programme de responsabilit\u00e9 sociale du constructeur automobile sud-cor\u00e9en intitul\u00e9 \u00abAvan\u00e7ons le monde ensemble\u00bb<\/em>. Ce programme vise \u00e0 instaurer un ensemble de valeurs citoyennes adopt\u00e9es par la marque. Un engagement qui refl\u00e8te l\u2019int\u00e9r\u00eat apport\u00e9 par le constructeur sud-cor\u00e9en au respect des normes de s\u00e9curit\u00e9 les plus exigeantes pour conserver la vie des utilisateurs des routes.<\/p>\nLa soci\u00e9t\u00e9 Alpha Hyundai Motor a maintenu en 2016 sa vitesse de croisi\u00e8re en Tunisie avec plus de 3500 v\u00e9hicules vendus. Pour 2017, elle vise encore de la croissance aussi bien par le biais d\u2019un \u00e9largissement de sa gamme \u00e0 travers de futurs mod\u00e8les tr\u00e8s hupp\u00e9s et \u00e0 la pointe de la technologie, que par le d\u00e9veloppement de son r\u00e9seau.<\/p>\n
L\u2019association TtacD est une association de droit tunisien cr\u00e9\u00e9 en 2013 et publie au Jort N\u00b038 du 28 mars 2013. Elle est active dans la promotion de l\u2019esprit de la citoyennet\u00e9 durable, la diffusion de la culture de l\u2019\u00e9ducation civique ainsi que le d\u00e9veloppement du principe de la participation citoyenne associative sur les th\u00e8mes de la citoyennet\u00e9 durable.<\/p>\n
Source<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Alpha Hyundai Motor cl\u00f4ture son programme social 2017 par une campagne portant sur la culture routi\u00e8re des enfants pour contribuer \u00e0 la formation des citoyens de demain.<\/p>\n","protected":false},"author":8,"featured_media":126010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[998,2433],"tags":[],"class_list":["post-126009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","category-tunisie"],"yoast_head":"\n
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