{"id":1290,"date":"2015-05-26T08:52:08","date_gmt":"2015-05-26T07:52:08","guid":{"rendered":"http:\/\/www.kapitalis.com\/tunisie\/?p=1290"},"modified":"2015-05-26T08:52:08","modified_gmt":"2015-05-26T07:52:08","slug":"industrie-landor-reprend-ses-ventes-au-maroc-2","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2015\/05\/26\/industrie-landor-reprend-ses-ventes-au-maroc-2\/","title":{"rendered":"Industrie: Land\u2019Or reprend ses ventes au Maroc"},"content":{"rendered":"<p><a href=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/05\/Landor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1239\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/05\/Landor.jpg\" alt=\"Landor\" width=\"626\" height=\"380\" \/><\/a><em><strong>Interrompue depuis septembre 2014, l\u2019exportation des produits Land\u2019Or reprend son chemin vers le march\u00e9 marocain et, bient\u00f4t, vers de nouveaux march\u00e9s ext\u00e9rieurs.<\/strong><\/em><\/p>\n<p>Par <strong>Wajdi Msaed<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Land\u2019Or, entreprise agro-alimentaire sp\u00e9cialis\u00e9e dans la fabrication de fromage, a cl\u00f4tur\u00e9 l\u2019exercice 2014 avec un r\u00e9sultat net d\u00e9ficitaire de 5,7 MDT, contre un b\u00e9n\u00e9fice de 2,1 MDT en 2013.<\/p>\n<p>L\u2019une des causes de cette r\u00e9gression r\u00e9side dans les ventes au profit de la filiale Land\u2019Or Maroc, qui ont \u00e9t\u00e9 suspendues depuis septembre 2014, suite \u00e0 une d\u00e9cision des autorit\u00e9s marocaines interdisant les importations des produits d\u2019origine animale \u00e0 partir de la Tunisie \u00e0 cause de l\u2019apparition de cas de fi\u00e8vre aphteuse.<\/p>\n<p>Actuellement, et avec la lev\u00e9e de cette interdiction, \u00e0 compter du 7 mai 2015, la soci\u00e9t\u00e9 pourra reprendre ses exportations vers le Maroc.<\/p>\n<p>Elle pourra, ainsi, esp\u00e9rer une nette am\u00e9lioration de son chiffre d\u2019affaires \u00e0 l\u2019export, qui a r\u00e9gress\u00e9 pour se situer, fin 2014, \u00e0 11,04 MDT contre 18,830 MDT au 31 d\u00e9cembre 2013.<\/p>\n<p>Toutefois, les indicateurs du 1er trimestre 2015 ne sont pas trop prometteurs, le chiffre d\u2019affaires durant cette p\u00e9riode ayant recul\u00e9 de 6% par rapport \u00e0 celui du 1er trimestre 2014, passant de 14,1 MDT \u00e0 13,3 MDT.<\/p>\n<p>Au chapitre de la rubrique \u2018vente locale\u2019, le chiffre d\u2019affaires de Land\u2019Or a cependant enregistr\u00e9 une \u00e9volution positive de 8% sur cette m\u00eame p\u00e9riode. Ce r\u00e9sultat pourrait \u00eatre consid\u00e9r\u00e9 comme une performance, eu \u00e9gard au contexte national caract\u00e9ris\u00e9 par le ralentissement de l\u2019activit\u00e9 \u00e9conomique et par un recentrage des int\u00e9r\u00eats des concurrents sur le march\u00e9 local.<\/p>\n<p><a href=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/05\/Landor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1240\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/05\/Landor-2.jpg\" alt=\"Landor-2\" width=\"500\" height=\"300\" \/><\/a><\/p>\n<p>Quoi qu\u2019il en soit, les r\u00e9sultats \u00e0 l\u2019export demeurent tributaires de la situation instable en Libye et du ralentissement des ventes au Maroc.<\/p>\n<p>Des signes positifs commencent n\u00e9anmoins appara\u00eetre depuis avril dernier pour la reprise des ventes sur la Libye voisine et depuis mai sur le march\u00e9 marocain (avec la lev\u00e9e de l\u2019interdiction d\u00e9j\u00e0 indiqu\u00e9e).<\/p>\n<p>Par ailleurs, la soci\u00e9t\u00e9 \u0153uvre, parall\u00e8lement, \u00e0 d\u00e9velopper sa pr\u00e9sence sur de nouveaux march\u00e9s, tels que l\u2019Alg\u00e9rie et la Russie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interrompue depuis septembre 2014, l\u2019exportation des produits Land\u2019Or reprend son chemin vers le march\u00e9 marocain et, bient\u00f4t, vers de nouveaux march\u00e9s ext\u00e9rieurs. Par Wajdi Msaed<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992],"tags":[365,475,535,577],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-a-la-une","tag-exportations","tag-industrie","tag-landor","tag-maroc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrie: Land\u2019Or reprend ses ventes au Maroc - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2015\/05\/26\/industrie-landor-reprend-ses-ventes-au-maroc-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrie: Land\u2019Or reprend ses ventes au Maroc - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Interrompue depuis septembre 2014, l\u2019exportation des produits Land\u2019Or reprend son chemin vers le march\u00e9 marocain et, bient\u00f4t, vers de nouveaux march\u00e9s ext\u00e9rieurs. 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