{"id":13010166,"date":"2024-05-28T21:53:21","date_gmt":"2024-05-28T20:53:21","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=13010166"},"modified":"2024-05-29T00:03:09","modified_gmt":"2024-05-28T23:03:09","slug":"cepex-participation-tunisienne-au-salon-plma-a-amesterdam","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2024\/05\/28\/cepex-participation-tunisienne-au-salon-plma-a-amesterdam\/","title":{"rendered":"Cepex : Participation tunisienne au salon PLMA \u00e0 Amesterdam"},"content":{"rendered":"\n

Le Centre de Promotion des Exportations (Cepex), en collaboration avec sa repr\u00e9sentation \u00e0 Rotterdam, participe pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive \u00e0 la 35\u00e8me \u00e9dition du Salon international de la Marque Distributeur (PLMA), organis\u00e9 par la Private Label Manufacturers Association les 28 et 29 mai 2024 au parc d\u2019exposition RAI d’Amsterdam, aux Pays-Bas.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Le Salon PLMA est le rendez-vous international incontournable des marques de distributeur et le carrefour des affaires entre les industriels et les supermarch\u00e9s, hypermarch\u00e9s, grossistes, discounters, importateurs et exportateurs.<\/p>\n\n\n\n

Lors de cette \u00e9dition, sept entreprises tunisiennes actives dans l\u2019industrie agroalimentaire participent pour pr\u00e9senter divers produits, notamment les dattes, les p\u00e2tes et les conserves alimentaires.<\/p>\n\n\n\n

Plus de 28 000 professionnels de l’industrie, de plus de 120 pays participent \u00e0 l’\u00e9dition 2024 de ce salon international annuel, qui accueille 2 960 soci\u00e9t\u00e9s exposantes de 73 pays, soit 44 000 m\u00b2 d’espace d’exposition net r\u00e9partis dans 9 halls alimentaires et 5 halls non alimentaires.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Les exposants de cette \u00e9dition sont r\u00e9partis sur 67 pavillons nationaux et r\u00e9gionaux, repr\u00e9sentant 40 pays.
Les cat\u00e9gories de produits expos\u00e9s comprennent l\u2019alimentaire frais, les produits congel\u00e9s et r\u00e9frig\u00e9r\u00e9s, les produits d’\u00e9picerie s\u00e8che et les boissons, ainsi que des cat\u00e9gories non alimentaires telles que les cosm\u00e9tiques, la sant\u00e9 et la beaut\u00e9, les articles m\u00e9nagers et de cuisine, les articles de jardinage et les articles de maison.<\/p>\n\n\n\n

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L’un des points forts du salon est la zone d’innovation et de d\u00e9veloppement de nouveaux produits \u00ab Idea Supermarket \u00bb. Cette section pr\u00e9sente des gammes de produits sous marque de distributeur provenant de plus de 60 supermarch\u00e9s, hypermarch\u00e9s, discounters, magasins sp\u00e9cialis\u00e9s et pharmacies du monde entier. Elle inclut \u00e9galement l’exposition de pr\u00e8s de 500 nouveaux produits et emballages d\u00e9velopp\u00e9s par les exposants.
En outre, tous les produits de d\u00e9tail ayant remport\u00e9 un prix d’excellence international de la PLMA en 2023 y sont aussi expos\u00e9s.<\/p>\n\n\n\n

Il est \u00e0 souligner que l’Europe continue d’affirmer sa domination sur le march\u00e9 mondial des marques de distributeur, avec 10 march\u00e9s conservant une part de march\u00e9 sup\u00e9rieure \u00e0 30 %, et 6 march\u00e9s d\u00e9passant le seuil de 40 %.<\/p>\n\n\n\n

Une croissance notable de la part de march\u00e9 des marques de distributeur a \u00e9t\u00e9 observ\u00e9e au Portugal (+3,1 %), en Espagne (+1,7 %), en France (+1,3 %) et en R\u00e9publique tch\u00e8que (+1,1 %). Malgr\u00e9 un l\u00e9ger recul, la Suisse conserve la part de march\u00e9 la plus \u00e9lev\u00e9e parmi les 17 pays, avec 51,8 % (-0,1 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente).<\/p>\n\n\n\n

Communiqu\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Centre de Promotion des Exportations (Cepex), en collaboration avec sa repr\u00e9sentation \u00e0 Rotterdam, participe pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive \u00e0 la 35\u00e8me \u00e9dition du Salon international de la Marque Distributeur (PLMA), organis\u00e9 par la Private Label Manufacturers Association les 28 et 29 mai 2024 au parc d\u2019exposition RAI d’Amsterdam, aux Pays-Bas.<\/p>\n","protected":false},"author":6,"featured_media":13010299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,998,2433],"tags":[115918,5008,1575,700,115919,62643],"class_list":["post-13010166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-societe","category-tunisie","tag-amesterdam","tag-centre-de-promotion-des-exportations","tag-cepex","tag-pays-bas","tag-plma","tag-tunisie"],"yoast_head":"\nCepex : Participation tunisienne au salon PLMA \u00e0 Amesterdam - 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