{"id":13185372,"date":"2024-06-12T12:24:47","date_gmt":"2024-06-12T11:24:47","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=13185372"},"modified":"2024-06-13T06:33:15","modified_gmt":"2024-06-13T05:33:15","slug":"ben-jemaa-motors-et-les-defis-de-lelectromobilite","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2024\/06\/12\/ben-jemaa-motors-et-les-defis-de-lelectromobilite\/","title":{"rendered":"Ben Jem\u00e2a Motors et les d\u00e9fis de l\u2019\u00e9lectromobilit\u00e9 \u00a0"},"content":{"rendered":"\n

Les responsables de Ben Jem\u00e2a Motors, distributeur des automobiles BMW en Tunisie, soulignent l\u2019attachement de la marque allemande au respect des plus hauts standards de l\u2019innovation technologique en mati\u00e8re de mobilit\u00e9, de connectivit\u00e9 et de durabilit\u00e9.  <\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

\u00abAujourd\u2019hui, nous franchissons un pas d\u00e9cisif dans le parcours d\u2019innovation de BMW en int\u00e9grant pleinement l\u2019\u00e9lectromobilit\u00e9, les technologies embarqu\u00e9es de pointe et les services connect\u00e9s num\u00e9ro 1 tout en pr\u00e9servant les codes stylistiques et l\u2019ADN de BMW\u00bb<\/em>, d\u00e9clare Mejdi Lakani.<\/p>\n\n\n\n

\u00abCette transition vers l\u2019hybride et l\u2019\u00e9lectrique va renforcer l\u2019engagement \u00e0 offrir des solutions de mobilit\u00e9 de pointe sans compromettre les standards \u00e9lev\u00e9s de la voiture de luxe. La BMW XM en est la preuve et elle incarne cette vision\u00bb<\/em>, affirme le directeur du marketing et des ventes \u00e0 Ben Jem\u00e2a Motors. Et ajoute : \u00abChez Ben Jem\u00e2a Motors, nous sommes d\u00e9termin\u00e9s \u00e0 rendre l\u2019exp\u00e9rience client la plus agr\u00e9able possible en l\u2019accompagnant depuis le premier contact au renouvellement de son v\u00e9hicule\u00bb<\/em>.<\/p>\n\n\n\n

Une large gamme de v\u00e9hicules hybrides et \u00e9lectriques<\/h2>\n\n\n\n

 \u00abBMW souhaite mener une nouvelle transformation en initiant et en pilotant une nouvelle \u00e9volution majeure qui s\u2019appelle l\u2019\u00e9lectromobilit\u00e9. Il faut savoir \u00e9galement que BMW n\u2019est plus uniquement un constructeur automobile, mais plut\u00f4t une Tech Company <\/em>(compagnie technologique, Ndlr). Certes, son m\u00e9tier principal reste de construire des voitures mais \u00e9galement des services et une mobilit\u00e9 qui convient \u00e0 toutes les utilisations\u00bb<\/em>, d\u00e9clare Mohamed Ben Jema\u00e2. \u00abAujourd\u2019hui, nous sommes fiers d\u2019annoncer que BMW est l\u2019un des constructeurs au monde qui offrent la plus large gamme de v\u00e9hicules hybrides et \u00e9lectriques. Dans chaque segment o\u00f9 nous sommes pr\u00e9sents, nous disposons de v\u00e9hicules soit thermiques, soit hybrides, soit \u00e9lectriques, ce qui est rare est exceptionnel\u00bb<\/em>, insiste le directeur g\u00e9n\u00e9ral de Ben Jem\u00e2a Motors.<\/p>\n\n\n

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Les axes strat\u00e9giques de la marque tournent autour de la num\u00e9risation, de l\u2019\u00e9lectrification et du divertissement embarqu\u00e9. Tout cela est dans un concept global de circularit\u00e9, qui signifie d\u00e9veloppement durable, protection de la plan\u00e8te et de l\u2019environnement qui sont devenus un cr\u00e9do incontournable de la marque, souligne Mohamed Ben Jema\u00e2.<\/p>\n\n\n\n

L\u2019avenir de l\u2019automobile\/ l\u2019automobile de l\u2019avenir<\/h2>\n\n\n\n

Le responsable ajoute\u00a0: \u00abAujourd\u2019hui, la principale interrogation que nous avons au sein de Ben Jem\u00e2a Motors est comment accompagner et adopter cette \u00e9volution? Ce qu\u2019il faut comprendre, c\u2019est que les nouvelles technologies de l\u2019information sont l\u2019avenir de l\u2019automobile. Cela est indiscutable. Pour ceux qui mettent en cause l\u2019hybride ou l\u2019\u00e9lectrique, il faut dire que le chemin vers ces technologies est irr\u00e9versible et que nous y allons tous. Ceci implique sur le plan local et concessionnaire d\u2019anticiper et de cr\u00e9er nous-m\u00eames cette mutation importante. Cela implique \u00e9galement une forte mutation au niveau des m\u00e9tiers traditionnels pour se transformer en m\u00e9tiers de demain. C’est-\u00e0-dire, les m\u00e9caniciens, les techniciens et les ing\u00e9nieurs doivent aujourd\u2019hui s\u2019adapter \u00e0 ces technologies. Ils seront plus dans l\u2019analyse des donn\u00e9es et dans l\u2019interaction entre les donn\u00e9es du v\u00e9hicule et du conducteur. Ils seront des professionnels qui feront appel \u00e0 l\u2019intelligence artificielle et ils seront inform\u00e9s en Deep Learning. Ils devront aussi ma\u00eetriser la r\u00e9alit\u00e9 virtuelle et augment\u00e9e en tant qu\u2019outils de diagnostic, d\u2019analyse et de r\u00e9paration de v\u00e9hicules.<\/em><\/p>\n\n\n

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<\/p>\n\n\n\n

Des produits \u00e0 la pointe de l\u2019innovation technologique<\/h2>\n\n\n\n

\u00abVous imaginez donc ce challenge qui nous attend pour \u00eatre \u00e0 la pointe de ces produits technologiques que nous clients sont en droit d\u2019attendre aussi bien en termes de service qu\u2019en termes de produit. M\u00eame au niveau de la vente, il y aura des mutations importantes. Il n\u2019y aura pas  de vendeurs classiques mais plut\u00f4t des Product Genius qui sont capables d\u2019une mani\u00e8re p\u00e9dagogique de faire comprendre au client la complexit\u00e9 du v\u00e9hicule et que celui-ci est devenu semi-autonome. Ils seront contraints de comprendre les besoins de mobilit\u00e9 du client pour lui adapter le produit. Il y a une multitude de changements qui nous attendent et je confirme qu\u2019\u00e0 notre niveau nous nous y pr\u00e9parons d\u2019une mani\u00e8re ferme non pas pour subir ces changements mais plut\u00f4t pour les anticiper et pour \u00eatre partie prenante de ce mouvement.\u00bb<\/em> <\/p>\n\n\n\n

Communiqu\u00e9.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pas d\u00e9cisif dans le parcours d\u2019innovation de BMW en int\u00e9grant pleinement l\u2019\u00e9lectromobilit\u00e9, les technologies embarqu\u00e9es de pointe et les services connect\u00e9s. <\/p>\n","protected":false},"author":8,"featured_media":13205383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54707,995,2433],"tags":[116226,92039,105952,116227,484,8234,116225,116228,85863],"class_list":["post-13185372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto","category-economie","category-tunisie","tag-ben-jemaa-mohamed","tag-ben-jemaa-motors","tag-bmw","tag-electromobilite","tag-innovation","tag-innovation-technologique","tag-mejdi-lakani","tag-vehicules-hybrides","tag-voitures-electriques"],"yoast_head":"\nBen Jem\u00e2a Motors et les d\u00e9fis de l\u2019\u00e9lectromobilit\u00e9 \u00a0 - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2024\/06\/12\/ben-jemaa-motors-et-les-defis-de-lelectromobilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben Jem\u00e2a Motors et les d\u00e9fis de l\u2019\u00e9lectromobilit\u00e9 \u00a0 - 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