{"id":1323706,"date":"2022-06-08T11:25:24","date_gmt":"2022-06-08T10:25:24","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=1323706"},"modified":"2022-06-08T11:25:26","modified_gmt":"2022-06-08T10:25:26","slug":"tunisie-les-pros-dor-reviennent-apres-deux-ans-dabsence","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2022\/06\/08\/tunisie-les-pros-dor-reviennent-apres-deux-ans-dabsence\/","title":{"rendered":"Tunisie\u00a0: Les Pros d\u2019Or reviennent apr\u00e8s deux ans d&rsquo;absence"},"content":{"rendered":"\n<p><strong><em>Les Pros d\u2019Or, le grand prix de la cr\u00e9ativit\u00e9 publicitaire, sont de retour apr\u00e8s deux ans d&rsquo;absence en raison de la pand\u00e9mie de Covid-19. Leur 6<sup>e<\/sup>\u00a0\u00e9dition, \u00abexceptionnelle \u00e0 plus d\u2019un titre\u00bb, selon les organisateurs, se tiendra le samedi 18 juin 2022 au Laico Tunis Spa and Conference Center.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Il s\u2019agit, en effet, d&rsquo;un rendez-vous attendu par les professionnels de la communication (agences, annonceurs et m\u00e9dias\u2026) afin de c\u00e9l\u00e9brer la cr\u00e9ativit\u00e9 tunisienne.<br>Des centaines de campagnes seront en comp\u00e9tition pendant deux jours les 8 et 9 juin, devant deux jurys (<em>\u00abcr\u00e9a\u00bb<\/em> et <em>\u00abstrat\u00e9gies\u00bb<\/em>) compos\u00e9s de professionnels du domaine ayant des profils vari\u00e9s : directeurs de cr\u00e9ation, annonceurs, m\u00e9dias, acad\u00e9miciens\u2026 qui les \u00e9valueront et leur attribueront deux notes\u00a0: une pour la cr\u00e9ativit\u00e9 et une autre pour l\u2019ex\u00e9cution de l\u2019id\u00e9e \u00e0 hauteur de 60% et 40% respectivement.<\/p>\n\n\n\n<p><a><\/a><a><\/a> Les campagnes seront jug\u00e9es dans 8 cat\u00e9gories \u00e0 savoir&nbsp;: Film &amp; TV, Radio&amp;Audio, Outdoor, Design&amp;Print, Promo&amp;Events, Digital, Mix Media et la nouveaut\u00e9 de cette \u00e9dition est la cat\u00e9gorie Social&amp;Influencer.<\/p>\n\n\n\n<p>La campagne qui obtiendra la meilleure moyenne recevra un troph\u00e9e avec une nouveaut\u00e9&nbsp;: un prix sp\u00e9cial sera d\u00e9cern\u00e9 \u00e0 la campagne qui se serait nettement distingu\u00e9e;&nbsp;soit 8 prix sp\u00e9ciaux !<\/p>\n\n\n\n<p>\u00c0 ces nouveaux 8 prix sp\u00e9ciaux s\u2019ajoutent les Pros d\u2019Or d\u00e9cern\u00e9s \u00e0 l&rsquo;Annonceur de l\u2019ann\u00e9e, l&rsquo;Agence de l\u2019ann\u00e9e et la Personnalit\u00e9 de l\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Les r\u00e9sultats seront annonc\u00e9s lors du d\u00eener-gala du 18 juin qui rassemblera 900 personnes. <em>\u00abLa c\u00e9r\u00e9monie de remise des troph\u00e9es r\u00e9serve bien des nouveaut\u00e9s et annonces in\u00e9dites\u00bb<\/em>, promettent les organisateurs.<\/p>\n\n\n\n<p>Rappelons que les Pros d\u2019Or sont organis\u00e9s par la soci\u00e9t\u00e9 Prosdelacom qui repr\u00e9sente en Tunisie le Festival de Cannes de la cr\u00e9ativit\u00e9 ou les Cannes Lions, et le Festival de Dubai Lynx.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 6e \u00e9dition des Pros d&rsquo;Or , le grand prix de la cr\u00e9ativit\u00e9 publicitaire, , le grand prix de la cr\u00e9ativit\u00e9 publicitaire, sont de retour apr\u00e8s deux ans d&rsquo;absence en raison de la pand\u00e9mie de Covid-19. Leur 6e\u00a0\u00e9dition, \u00abexceptionnelle \u00e0 plus d\u2019un titre\u00bb, selon les organisateurs, se tiendra le samedi 18 juin 2022 au Laico Tunis.<\/p>\n","protected":false},"author":8,"featured_media":1323914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[996,2433],"tags":[100427,219,89129,100425,100426,755,62643],"class_list":["post-1323706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-tunisie","tag-cannes-lions","tag-communication","tag-dubai-lynx","tag-pros-dor","tag-prosdelacom","tag-publicite","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tunisie\u00a0: Les Pros d\u2019Or reviennent apr\u00e8s deux ans d&#039;absence - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2022\/06\/08\/tunisie-les-pros-dor-reviennent-apres-deux-ans-dabsence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunisie\u00a0: Les Pros d\u2019Or reviennent apr\u00e8s deux ans d&#039;absence - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"La 6e \u00e9dition des Pros d&#039;Or , le grand prix de la cr\u00e9ativit\u00e9 publicitaire, , le grand prix de la cr\u00e9ativit\u00e9 publicitaire, sont de retour apr\u00e8s deux ans d&#039;absence en raison de la pand\u00e9mie de Covid-19. 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