{"id":14712,"date":"2015-09-18T07:00:24","date_gmt":"2015-09-18T06:00:24","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=14712"},"modified":"2015-09-18T07:00:24","modified_gmt":"2015-09-18T06:00:24","slug":"prix-team-of-the-year-pour-les-designers-de-mazda","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2015\/09\/18\/prix-team-of-the-year-pour-les-designers-de-mazda\/","title":{"rendered":"Prix \u00abTeam of the Year\u00bb pour les designers de Mazda"},"content":{"rendered":"

\"Prix-Automotive-Brand-pour-Mazda\"<\/p>\n

Le constructeur japonais Mazda d\u00e9croche trois prix lors de la c\u00e9r\u00e9monie officielle du concours Automotive Brand Contest 2015.<\/strong><\/em><\/p>\n

<\/p>\n

La division design international de Mazda a re\u00e7u 3 prix, avant-hier soir, lors de la c\u00e9r\u00e9monie officielle du concours Automotive Brand Contest 2015, dont le prestigieux prix \u00abTeam of the Year\u00bb (\u00e9quipe de l’ann\u00e9e).<\/p>\n

Ikuo Maeda, directeur international du design de Mazda, s’est vu remettre les troph\u00e9es au St\u00e4del Museum \u00e0 Francfort, en pr\u00e9sence du directeur europ\u00e9en du design Kevin Rice et de son nouvel homologue nord-am\u00e9ricain Julien Montousse. Ce prix est attribu\u00e9 \u00e0 l\u2019\u00e9quipe tant pour son esprit d\u2019innovation que pour la coh\u00e9rence de son design.<\/p>\n

Mazda a \u00e9galement d\u00e9croch\u00e9 deux prix, respectivement pour son nouveau petit SUV CX-3 et son v\u00e9lo de course \u00abBike by KODO concept\u00bb, con\u00e7u pour la semaine du design de Milan.<\/p>\n

La c\u00e9r\u00e9monie s’est d\u00e9roul\u00e9e lors de la soir\u00e9e des designers automobiles, en marge du salon international de l’automobile de Francfort.<\/p>\n

L’\u00e9quipe des 5 bureaux de style de Mazda au Japon, en Chine, en Allemagne et aux Etats-Unis n’a cess\u00e9 de s’\u00e9toffer et a mis en \u0153uvre toute son expertise pour transposer les attributs stylistiques du langage KODO (\u00c2me du Mouvement) \u00e0 toute une g\u00e9n\u00e9ration de mod\u00e8les de s\u00e9rie, \u00e0 l’instar du CX-3. Elle a d\u00e9croch\u00e9 le prix \u00abBest of the Best\u00bb du concours dans la cat\u00e9gorie \u00abExterior Volume Brand\u00bb (marque g\u00e9n\u00e9raliste \u00e9trang\u00e8re).<\/p>\n

Le v\u00e9lo \u00abBike by KODO concept\u00bb a, quant \u00e0 lui, remport\u00e9 le prix dans la cat\u00e9gorie \u00abParts & Accessories\u00bb (pi\u00e8ces et accessoires).<\/p>\n

\u00abC’est un honneur pour moi de recevoir ces prix ici \u00e0 Francfort au nom des designers Mazda du monde entier<\/em>, a d\u00e9clar\u00e9 M. Maeda. Je m’estime extr\u00eamement chanceux d’exercer l’un des m\u00e9tiers les plus gratifiants au monde, et ce au sein d’une des meilleures \u00e9quipes qui soit.\u00bb<\/em><\/p>\n

Il explique que la nature – et notamment la souplesse des mouvements des pr\u00e9dateurs pr\u00eats \u00e0 bondir sur leur proie – a constitu\u00e9 la source d’inspiration des expressions dynamiques du style KODO. \u00abJe pense que nous avons r\u00e9ussi \u00e0 relayer avec brio cette expression dans nos v\u00e9hicules, et je suis vraiment honor\u00e9 de recevoir ces prix. Ils nous inciteront \u00e0 faire encore mieux \u00e0 l’avenir.\u00bb<\/em><\/p>\n

Cr\u00e9\u00e9 par le conseil allemand du design, le concours Automotive Brand Contest salue l’excellence du design, tant en termes de produits que de communication. Fond\u00e9 en 1953, ce conseil est l’un des principaux centres de comp\u00e9tence en mati\u00e8re de design.
\nSes prix sont d\u00e9cern\u00e9s dans 15 cat\u00e9gories classiques et 4 cat\u00e9gories sp\u00e9ciales, les laur\u00e9ats \u00e9tant s\u00e9lectionn\u00e9s par un jury compos\u00e9 d’experts des m\u00e9dias, du design et de la communication.<\/p>\n

Mazda Motor Corporation est un des principaux constructeurs automobiles japonais avec une production de 1,3 million de voitures par an. L\u2019entreprise a \u00e9t\u00e9 fond\u00e9e en 1920 et son si\u00e8ge social se situe \u00e0 Hiroshima au Japon o\u00f9 la marque dispose de 3 sites de production.<\/p>\n

La recherche et le d\u00e9veloppement occupent une place pr\u00e9pond\u00e9rante chez le constructeur japonais avec 5 centres d\u00e9di\u00e9s dans le monde. Et l\u2019innovation est au c\u0153ur de sa strat\u00e9gie, qui lui a permis de remporter les 24 heures du Mans en 1991 avec une voiture \u00e0 moteur rotatif ou, plus r\u00e9cemment, de d\u00e9velopper les technologies Skyactiv qui \u00e9quipent dor\u00e9navant tous les nouveaux mod\u00e8les Mazda.<\/p>\n

La marque est pr\u00e9sente dans 130 pays et compte 38.117 employ\u00e9s. Elle est repr\u00e9sent\u00e9e officiellement en Tunisie par Economic Auto (UADH, p\u00f4le automobile du groupe Loukil).<\/p>\n

Source:<\/strong><\/em> I. B.<\/strong> (avec communiqu\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"

Le constructeur japonais Mazda d\u00e9croche trois prix lors de la c\u00e9r\u00e9monie officielle du concours Automotive Brand Contest 2015.<\/p>\n","protected":false},"author":8,"featured_media":14713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[273,300,429,587,933],"class_list":["post-14712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-design","tag-economic-auto","tag-groupe-loukil","tag-mazda","tag-uadh"],"yoast_head":"\nPrix \u00abTeam of the Year\u00bb pour les designers de Mazda - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2015\/09\/18\/prix-team-of-the-year-pour-les-designers-de-mazda\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix \u00abTeam of the Year\u00bb pour les designers de Mazda - 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