\u00abLa Vente par le Th\u00e9\u00e2tre\u00bb<\/em> au service d\u2019une meilleure valorisation de l\u2019artisanat tunisien, notamment \u00e0 l\u2019export.<\/p>\nIl s\u2019agit d\u2019un pilote de formation, ex\u00e9cut\u00e9 par la Berd et financ\u00e9 par l\u2019UE dans le cadre du Programme d\u2019appui \u00e0 la comp\u00e9titivit\u00e9 des services (PACS). Il porte, notamment, sur l\u2019engagement de la diaspora tunisienne \u00e0 travers ses associations organis\u00e9es et PME, pour soutenir la croissance \u00e9conomique des exportations tunisiennes.<\/p>\n
Le projet propos\u00e9 vise \u00e0 rassembler l\u2019expertise compl\u00e9mentaire du cabinet de consulting Bridgers One (France) et de la PFU (Private French University) afin de renforcer la comp\u00e9titivit\u00e9 et de soutenir le d\u00e9veloppement des march\u00e9s internationaux pour les microentreprises et les TPME du secteur de l\u2019artisanat dans les pays cibles. Ce faisant, le projet appuiera la croissance \u00e9conomique durable et la cr\u00e9ation d\u2019emplois dans ce secteur cl\u00e9, en mettant l\u2019accent sur la cr\u00e9ation d\u2019emplois pour les jeunes.<\/p>\n
Plus pr\u00e9cis\u00e9ment, le projet vise \u00e0 soutenir la croissance \u00e9conomique et la cr\u00e9ation d\u2019emplois en am\u00e9liorant la comp\u00e9titivit\u00e9 des exportations et en augmentant les exportations de produits artisanaux de TPME tunisiennes.<\/p>\n
La 1\u00e8re phase b\u00e9n\u00e9ficiant \u00e0 26 professionnels de l\u2019artisanat en 2 sessions de 3 jours chacune, la premi\u00e8re phase \u00e9tant programm\u00e9e pour les 23, 24 et 25 avril 2018 pour b\u00e9n\u00e9ficier \u00e0 des artisans avant leur participation au Salon de la cr\u00e9ation artisanale (26 avril-5 mai 2018 au Parc des Expositions du Kram).<\/p>\n
Les objectifs du projet<\/h3>\n
Le projet vise \u00e0 d\u00e9cupler les revenus de l\u2019artisanat tunisien en volume et en valeur, en Tunisie et \u00e0 l\u2019international; \u00e0 d\u00e9velopper les comp\u00e9tences th\u00e9oriques, techniques et comportementales commerciales n\u00e9cessaires \u00e0 une participation optimale des artisans et des acteurs du secteur de l\u2019artisanat aux foires et salons; \u00e0 d\u00e9velopper les comp\u00e9tences m\u00e9tier sp\u00e9cifiques (\u00e9tudes de march\u00e9, marketing international, techniques de vente, comportement du consommateur\u2026) pour les entreprises, les acteurs de r\u00e9f\u00e9rence du secteur de l\u2019artisanat, le personnel de l\u2019Office national de l\u2019artisanat tunisien (Onat) et les autres partenaires; \u00e0 d\u00e9velopper la notori\u00e9t\u00e9 de l\u2019artisanat \u00e0 travers un cursus de formation de qualit\u00e9; \u00e0 impliquer, de ce fait, les acteurs concern\u00e9s par ce dispositif formation (les mono artisans, les coop\u00e9ratives, les PME\u2026 la hi\u00e9rarchie de l\u2019Onat et son personnel; les personnels des Chambres d\u2019artisanat, des f\u00e9d\u00e9rations et des d\u00e9l\u00e9gations); \u00e0 constituer un corps d\u2019accompagnateurs disposant de la bo\u00eete \u00e0 outils p\u00e9dagogiques afin qu\u2019ils deviennent un maillon de la cha\u00eene d\u2019apprentissage et capables d\u2019accompagner durablement les artisans.<\/p>\n
Les b\u00e9n\u00e9ficiaires directs du projet sont des entreprises et artisans du secteur de l\u2019artisanat qui recevront une assistance technique pour renforcer leurs capacit\u00e9s.<\/p>\n
Il est \u00e0 rappeler que la Berd, qui investit en Tunisie depuis septembre 2012, a financ\u00e9 plus de 31 projets dans le secteur priv\u00e9 pour pr\u00e8s de 640 millions d\u2019euros. Elle a \u00e9galement soutenu, sous forme d\u2019assistance technique dans le cadre du Programme \u00abAppui aux PME\u00bb<\/em>, plus de 650 PME tunisiennes, et a introduit en 2017 une approche group\u00e9e pour soutenir les artisans de \u00abL\u2019art de table et de la c\u00e9ramique\u00bb<\/em> de Nabeul et les artisans et maisons d\u2019h\u00f4tes de la M\u00e9dina de Tunis en d\u00e9veloppant des plans de r\u00e9ponse strat\u00e9gique appropri\u00e9e avec des objectifs partag\u00e9s.<\/p>\nSource<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"La Banque europ\u00e9enne pour la reconstruction et de d\u00e9veloppement (Berd) soutient le d\u00e9veloppement du secteur de l\u2019artisanat en Tunisie avec un financement de l\u2019Union europ\u00e9enne (UE) dans le cadre du Programme PACS.<\/p>\n","protected":false},"author":8,"featured_media":149931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[89,1952,9201,937],"class_list":["post-149930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-artisanat","tag-berd","tag-onat","tag-union-europeenne"],"yoast_head":"\n
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