{"id":15284413,"date":"2025-01-25T13:08:52","date_gmt":"2025-01-25T12:08:52","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=15284413"},"modified":"2025-01-25T13:08:54","modified_gmt":"2025-01-25T12:08:54","slug":"kenenti-la-startup-tunisienne-qui-redonne-vie-aux-chaussures-usagees","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/01\/25\/kenenti-la-startup-tunisienne-qui-redonne-vie-aux-chaussures-usagees\/","title":{"rendered":"Kenenti, la startup tunisienne qui redonne vie aux chaussures usag\u00e9es"},"content":{"rendered":"\n

Au c\u0153ur de La Goulette, banlieue baln\u00e9aire historique de Tunis, la startup Kenenti<\/a> r\u00e9volutionne le concept de mode durable en proposant des services de restauration, de personnalisation et de nettoyage de chaussures et sacs usag\u00e9s.<\/em> Vid\u00e9o.<\/a><\/strong><\/p>\n\n\n\n\n\n\n\n

Fond\u00e9e en 2020 par Ch\u00e9rif Zaroui, cr\u00e9ateur de 30 ans, l\u2019entreprise se d\u00e9marque par son approche \u00e9cologique et innovante de l\u2019industrie de la mode.<\/p>\n\n\n\n

L\u2019inspiration de Kenenti est n\u00e9e pendant la crise sanitaire mondiale, lorsque Zaroui a d\u00e9cid\u00e9 de transformer sa passion pour le design en un projet concret.<\/p>\n\n\n\n

En Tunisie, on estime qu\u2019environ 3 \u00e0 4 millions de paires de chaussures sont jet\u00e9es chaque ann\u00e9e. Face \u00e0 ce constat alarmant, Zaroui a vu une opportunit\u00e9 : \u00abNous pensions donner une valeur ajout\u00e9e \u00e0 ces chaussures, alors nous les avons restaur\u00e9es\u00bb,<\/em> a-t-il d\u00e9clar\u00e9 \u00e0 l\u2019agence italienne Ansamed<\/a>.<\/p>\n\n\n\n

Aujourd’hui, Kenenti compte une \u00e9quipe de onze artistes qui travaillent ensemble pour redonner vie \u00e0 des chaussures et des sacs autrement destin\u00e9s aux d\u00e9chets.<\/p>\n\n\n\n

Utilisant des tissus, des lacets et du cuir r\u00e9cup\u00e9r\u00e9s aupr\u00e8s de diverses usines, l\u2019entreprise propose des produits uniques et personnalis\u00e9s.<\/p>\n\n\n\n

Impact positif sur la communaut\u00e9 et l\u2019environnement<\/p>\n\n\n\n

Basma Ben Ayadi, l\u2019une des artistes de l\u2019atelier, est fi\u00e8re de son exp\u00e9rience et se dit \u00abheureuse de pouvoir redonner de la valeur \u00e0 des pi\u00e8ces qui ont perdu de leur \u00e9clat au fil des ann\u00e9es\u00bb<\/em>.<\/p>\n\n\n\n

Les d\u00e9buts de Kenenti n\u2019ont pas \u00e9t\u00e9 sans obstacles, notamment en raison de la pand\u00e9mie qui a limit\u00e9 l\u2019acc\u00e8s aux mati\u00e8res premi\u00e8res, mais Zaroui a transform\u00e9 ce d\u00e9fi en opportunit\u00e9, en d\u00e9veloppant en interne une peinture r\u00e9sistante \u00e0 l\u2019eau et \u00e0 la chaleur, r\u00e9duisant ainsi la d\u00e9pendance aux importations co\u00fbteuses. Cette innovation a permis \u00e0 l\u2019entreprise de vendre \u00e9galement la peinture \u00e0 d\u2019autres artistes et artisans locaux.<\/p>\n\n\n\n

L\u2019initiative de Kenenti promeut non seulement la durabilit\u00e9 environnementale, mais offre \u00e9galement aux consommateurs un moyen de renouveler leur garde-robe sans acheter de nouveaux articles. Des clients comme Rada Gabsi appr\u00e9cient cette approche : \u00abPour des sacs comme le mien, qui sont assez chers, je pense qu<\/em>\u2019<\/em>il vaut mieux leur donner une nouvelle vie plut\u00f4t que de les jeter\u00bb<\/em>.<\/p>\n\n\n\n

Kenenti a \u00e9t\u00e9 r\u00e9compens\u00e9 pour sa contribution \u00e0 l\u2019\u00e9conomie circulaire en Tunisie, remportant le prix du meilleur projet dans ce secteur lors du dernier Sommet de la Francophonie.<\/p>\n\n\n\n

Tourn\u00e9e vers l\u2019avenir, l\u2019entreprise pr\u00e9voit d\u2019\u00e9largir sa gamme de produits en cr\u00e9ant des chaussures, des sacs et des portefeuilles \u00e0 partir de chutes de cuir r\u00e9cup\u00e9r\u00e9es dans des usines et ateliers locaux. Cette vision s\u2019aligne sur la philosophie de la \u00abslow fashion\u00bb<\/em>, promouvant des pratiques durables dans l\u2019industrie de la mode, avec un impact positif sur l\u2019environnement et la communaut\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kenenti, une startup tunisienne bas\u00e9e \u00e0 La Goulette, restaure et personnalise les vieillles chaussures et les vieux sans. <\/p>\n","protected":false},"author":8,"featured_media":15284427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,995,2433],"tags":[120357,120358,84938,120360,2917,120359],"class_list":["post-15284413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-economie","category-tunisie","tag-chaussures-usages","tag-cherif-zaroui","tag-economie-circulaire","tag-kenenti","tag-la-goulette","tag-sacs-usages"],"yoast_head":"\nKenenti, la startup tunisienne qui redonne vie aux chaussures usag\u00e9es - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/01\/25\/kenenti-la-startup-tunisienne-qui-redonne-vie-aux-chaussures-usagees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenenti, la startup tunisienne qui redonne vie aux chaussures usag\u00e9es - 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