{"id":159276,"date":"2018-06-12T18:55:09","date_gmt":"2018-06-12T17:55:09","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=159276"},"modified":"2018-06-12T18:00:35","modified_gmt":"2018-06-12T17:00:35","slug":"les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/","title":{"rendered":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-159277\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/06\/PWC.jpg\" alt=\"\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Les revenus publicitaires d\u2019internet continueront de grignoter sur ceux de la t\u00e9l\u00e9vision sur la p\u00e9riode 2018-2022. Ce sera en tout cas la tendance dans le monde. La Tunisie suivra (peut-\u00eatre) avec quelques ann\u00e9es de retard.<\/strong> <\/em><\/p>\n<p><!--more--><\/p>\n<p>Selon un rapport de PwC intitul\u00e9 <a href=\"https:\/\/www.pwc.com\/gx\/en\/entertainment-media\/outlook\/perspectives-from-the-global-entertainment-and-media-outlook-2018-2022.pdf\"><em>\u2018\u2018Global Entertainment and Media Outlook 2018-2022\u2019\u2019<\/em><\/a>, les revenus de la publicit\u00e9 sur internet, \u00e0 l\u2019horizon de 2022, se rapprocheront des 350 milliards de dollars, pendant que les revenus publicitaires de la t\u00e9l\u00e9vision resteront en dessous des 200 milliards de dollars.<\/p>\n<p>Ce rapport, qui pr\u00e9sente des pr\u00e9visions sur les industries du divertissement et des m\u00e9dias sur les 4 prochaines ann\u00e9es, pr\u00e9voit une baisse progressive de la publicit\u00e9 sur les cha\u00eenes de t\u00e9l\u00e9vision.<\/p>\n<p>Sur la p\u00e9riode 2017-2022, le taux de croissance annuel compos\u00e9 des revenus publicitaires sur la t\u00e9l\u00e9vision est estim\u00e9 \u00e0 2,3%. Sur la m\u00eame p\u00e9riode, le taux de croissance annuel compos\u00e9 des revenus publicitaires d\u2019internet est estim\u00e9 par PwC \u00e0 8,7%.<\/p>\n<p>C\u2019est en 2015 que les revenus publicitaires d\u2019internet ont rattrap\u00e9 ceux de la t\u00e9l\u00e9vision, avant de les d\u00e9passer en 2016.<\/p>\n<p>Depuis, les revenus publicitaires de la t\u00e9l\u00e9vision stagnent pendant que ceux d\u2019Internet explosent.<\/p>\n<p>Cette tendance n\u2019est malheureusement pas encore observ\u00e9e en Tunisie o\u00f9 aussi bien les annonceurs que les agences de publicit\u00e9 continuent de privil\u00e9gier la t\u00e9l\u00e9vision sur internet dont l\u2019impact, gr\u00e2ce au d\u00e9veloppement de la mobilit\u00e9, est de loin plus important.<\/p>\n<p>A ce niveau aussi, notre syst\u00e8me m\u00e9diatique et de publicit\u00e9 reste encore sous-d\u00e9velopp\u00e9. C\u2019est le moins que l\u2019on puisse dire.<\/p>\n<p style=\"text-align: right;\"><strong>I. B.<\/strong> (avec<a href=\"https:\/\/www.agenceecofin.com\/publicite\/0706-57562-les-revenus-publicitaires-d-internet-continueront-de-vampiriser-ceux-de-la-television-sur-la-periode-2018-2022-pwc\"> Agence Ecofin<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les revenus publicitaires d\u2019internet continueront de grignoter sur ceux de la t\u00e9l\u00e9vision sur la p\u00e9riode 2018-2022. Ce sera en tout cas la tendance dans le monde. La Tunisie suivra (peut-\u00eatre) avec quelques ann\u00e9es de retard.<\/p>\n","protected":false},"author":8,"featured_media":159277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,996,2433],"tags":[492,593,755],"class_list":["post-159276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-media","category-tunisie","tag-internet","tag-medias","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Les revenus publicitaires d\u2019internet continueront de grignoter sur ceux de la t\u00e9l\u00e9vision sur la p\u00e9riode 2018-2022. Ce sera en tout cas la tendance dans le monde. La Tunisie suivra (peut-\u00eatre) avec quelques ann\u00e9es de retard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\" \/>\n<meta property=\"og:site_name\" content=\"Kapitalis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KapitalisInfo\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-12T17:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/kapitalis-logo-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"webmaster kapitalis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KapitalisInfo\" \/>\n<meta name=\"twitter:site\" content=\"@KapitalisInfo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster kapitalis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\"},\"author\":{\"name\":\"webmaster kapitalis\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#\/schema\/person\/d71f33a9ca44f7bad4698210b480c8e9\"},\"headline\":\"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision\",\"datePublished\":\"2018-06-12T17:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\"},\"wordCount\":295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#organization\"},\"image\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"internet\",\"m\u00e9dias\",\"publicit\u00e9\"],\"articleSection\":[\"ECONOMIE\",\"MEDIA\",\"Tunisie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\",\"url\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\",\"name\":\"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis\",\"isPartOf\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-06-12T17:55:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/kapitalis.com\/tunisie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#website\",\"url\":\"https:\/\/kapitalis.com\/tunisie\/\",\"name\":\"Kapitalis\",\"description\":\"L&#039;actualit\u00e9 en Tunisie et dans le monde\",\"publisher\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kapitalis.com\/tunisie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#organization\",\"name\":\"Kapitalis\",\"url\":\"https:\/\/kapitalis.com\/tunisie\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/Kapitalis-big-size.png\",\"contentUrl\":\"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/Kapitalis-big-size.png\",\"width\":5000,\"height\":1500,\"caption\":\"Kapitalis\"},\"image\":{\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KapitalisInfo\/\",\"https:\/\/x.com\/KapitalisInfo\",\"https:\/\/www.youtube.com\/channel\/UC-yDYrHyfFBWWZaOw3FPg9Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kapitalis.com\/tunisie\/#\/schema\/person\/d71f33a9ca44f7bad4698210b480c8e9\",\"name\":\"webmaster kapitalis\",\"url\":\"https:\/\/kapitalis.com\/tunisie\/author\/webmaster-kapitalis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/","og_locale":"fr_FR","og_type":"article","og_title":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis","og_description":"Les revenus publicitaires d\u2019internet continueront de grignoter sur ceux de la t\u00e9l\u00e9vision sur la p\u00e9riode 2018-2022. Ce sera en tout cas la tendance dans le monde. La Tunisie suivra (peut-\u00eatre) avec quelques ann\u00e9es de retard.","og_url":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/","og_site_name":"Kapitalis","article_publisher":"https:\/\/www.facebook.com\/KapitalisInfo\/","article_published_time":"2018-06-12T17:55:09+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/kapitalis-logo-fb.png","type":"image\/png"}],"author":"webmaster kapitalis","twitter_card":"summary_large_image","twitter_creator":"@KapitalisInfo","twitter_site":"@KapitalisInfo","twitter_misc":{"\u00c9crit par":"webmaster kapitalis","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#article","isPartOf":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/"},"author":{"name":"webmaster kapitalis","@id":"https:\/\/kapitalis.com\/tunisie\/#\/schema\/person\/d71f33a9ca44f7bad4698210b480c8e9"},"headline":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision","datePublished":"2018-06-12T17:55:09+00:00","mainEntityOfPage":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/"},"wordCount":295,"commentCount":0,"publisher":{"@id":"https:\/\/kapitalis.com\/tunisie\/#organization"},"image":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage"},"thumbnailUrl":"","keywords":["internet","m\u00e9dias","publicit\u00e9"],"articleSection":["ECONOMIE","MEDIA","Tunisie"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/","url":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/","name":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision - Kapitalis","isPartOf":{"@id":"https:\/\/kapitalis.com\/tunisie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage"},"image":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-06-12T17:55:09+00:00","breadcrumb":{"@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/kapitalis.com\/tunisie\/2018\/06\/12\/les-revenus-publicitaires-dinternet-depassent-ceux-de-la-television\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/kapitalis.com\/tunisie\/"},{"@type":"ListItem","position":2,"name":"Les revenus publicitaires d\u2019internet d\u00e9passent ceux de la t\u00e9l\u00e9vision"}]},{"@type":"WebSite","@id":"https:\/\/kapitalis.com\/tunisie\/#website","url":"https:\/\/kapitalis.com\/tunisie\/","name":"Kapitalis","description":"L&#039;actualit\u00e9 en Tunisie et dans le monde","publisher":{"@id":"https:\/\/kapitalis.com\/tunisie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kapitalis.com\/tunisie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/kapitalis.com\/tunisie\/#organization","name":"Kapitalis","url":"https:\/\/kapitalis.com\/tunisie\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kapitalis.com\/tunisie\/#\/schema\/logo\/image\/","url":"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/Kapitalis-big-size.png","contentUrl":"https:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2022\/05\/Kapitalis-big-size.png","width":5000,"height":1500,"caption":"Kapitalis"},"image":{"@id":"https:\/\/kapitalis.com\/tunisie\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KapitalisInfo\/","https:\/\/x.com\/KapitalisInfo","https:\/\/www.youtube.com\/channel\/UC-yDYrHyfFBWWZaOw3FPg9Q"]},{"@type":"Person","@id":"https:\/\/kapitalis.com\/tunisie\/#\/schema\/person\/d71f33a9ca44f7bad4698210b480c8e9","name":"webmaster kapitalis","url":"https:\/\/kapitalis.com\/tunisie\/author\/webmaster-kapitalis\/"}]}},"_links":{"self":[{"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/posts\/159276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/comments?post=159276"}],"version-history":[{"count":0,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/posts\/159276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/media\/159277"}],"wp:attachment":[{"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/media?parent=159276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/categories?post=159276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kapitalis.com\/tunisie\/wp-json\/wp\/v2\/tags?post=159276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}