{"id":16586206,"date":"2025-05-21T12:09:37","date_gmt":"2025-05-21T11:09:37","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=16586206"},"modified":"2025-05-21T12:09:38","modified_gmt":"2025-05-21T11:09:38","slug":"tunisie-%e2%94%82-mouna-ben-halima-parle-du-succes-de-la-badira-qui-fete-ses-dix-ans","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/05\/21\/tunisie-%e2%94%82-mouna-ben-halima-parle-du-succes-de-la-badira-qui-fete-ses-dix-ans\/","title":{"rendered":"Tunisie \u2502 Mouna Ben Halima parle du succ\u00e8s de La Badira qui f\u00eate ses dix ans \u00a0"},"content":{"rendered":"\n<p><strong><em>La Badira, un luxueux complexe baln\u00e9aire \u00e0 Hammamet f\u00eate ses 10 ans cette ann\u00e9e. <a href=\"https:\/\/magazine.luxus-plus.com\/interview-mouna-ben-halima-hotel-la-badira-la-tunisie-doit-deployer-dimmenses-efforts-pour-developper-son-offre-touristique\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luxus Magazine<\/a> lui a consacr\u00e9 ainsi qu\u2019\u00e0 sa fondatrice et Pdg Mouna Ben Halima un article assez \u00e9logieux.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Qualifiant Mme Ben Halima de <em>\u00abfigure embl\u00e9matique de l\u2019h\u00f4tellerie tunisienne\u00bb<\/em>, l\u2019auteur estime qu\u2019elle a r\u00e9alis\u00e9 un exploit rare. <em>\u00abSon h\u00f4tel est le seul en Tunisie \u00e0 \u00eatre membre du prestigieux r\u00e9seau Leading Hotels of the World\u00bb<\/em>, \u00e9crit-il en soulignant aussi son action associative militante de longue date <em>\u00abpour une Tunisie plus ouverte, moderne et citoyenne\u00bb<\/em>.<\/p>\n\n\n\n<p>Chef d\u2019entreprise et citoyenne engag\u00e9e, Mouna Ben Halima a cofond\u00e9 Touensa, une organisation d\u00e9di\u00e9e aux droits civiques, \u00e0 l\u2019\u00e9ducation civique et au dialogue national, et pr\u00e9side le comit\u00e9 tunisien de R\u00e9seau Entreprendre. <\/p>\n\n\n\n<p>\u00c9lue au bureau ex\u00e9cutif de la F\u00e9d\u00e9ration tunisienne de l\u2019h\u00f4tellerie (FTH) en 2017, elle a aussi pris la t\u00eate de l&rsquo;Association des Tunisiens des Grandes \u00c9coles (Atuge) en 2021.<\/p>\n\n\n\n<p><em>\u00ab\u00c0 seulement 24 ans, elle reprend l&rsquo;h\u00f4tel familial apr\u00e8s le d\u00e9c\u00e8s de son p\u00e8re. Aujourd&rsquo;hui, elle dirige La Badira \u2013 \u2018\u2018\u00e9clatant comme la pleine lune\u2019\u2019 \u2013 un h\u00f4tel haut de gamme \u00e0 une heure de Tunis, qu&rsquo;elle a transform\u00e9 en vitrine de l\u2019artisanat local et en lieu de formation d\u2019excellence. Contre toute attente, elle fait le pari du luxe, loin des standards de l\u2019\u00e9poque\u00a0: clubs de vacances, formules tout compris et tourisme low cost. Elle r\u00eave d&rsquo;un h\u00f4tel raffin\u00e9 et inspir\u00e9, r\u00e9solument tourn\u00e9 vers le haut de gamme international. Elle d\u00e9molit presque enti\u00e8rement l\u2019ancien b\u00e2timent, ne conservant que les fondations, et s\u2019entoure de jeunes architectes avec lesquels elle dialogue et construit une nouvelle vision. R\u00e9sultat\u00a0? La Badira, un h\u00f4tel au design contemporain unique en Tunisie, avec 130\u00a0suites, un spa Clarins de 2\u00a0500\u00a0m\u00b2, une piscine ext\u00e9rieure, sept bars et restaurants et une plage semi-priv\u00e9e\u00bb<\/em>, \u00e9crit <em>Luxus Magazine<\/em>. <\/p>\n\n\n\n<p>Le journal sp\u00e9cialis\u00e9 cite ensuite Mouna Ben Halima qui d\u00e9clare\u00a0: <em>\u00abAujourd&rsquo;hui, les touristes recherchent des exp\u00e9riences fortes, originales et authentiques, source d&rsquo;\u00e9motions intenses. Pour r\u00e9pondre \u00e0 ces nouvelles attentes et s\u00e9duire les voyageurs d&rsquo;aujourd&rsquo;hui, la Tunisie doit d\u00e9ployer d&rsquo;importants efforts\u00a0: elle doit d\u00e9velopper de nouveaux concepts et promouvoir ses richesses, ses attractions, sa gastronomie, son artisanat et sa culture\u2026 Le luxe a un r\u00f4le essentiel \u00e0 jouer dans ce contexte, en valorisant le tourisme et en am\u00e9liorant l&rsquo;offre et l&rsquo;image de la Tunisie\u00bb<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Badira, un luxueux complexe baln\u00e9aire \u00e0 Hammamet f\u00eate ses 10 ans cette ann\u00e9e. <\/p>\n","protected":false},"author":8,"featured_media":16586220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[439,87969,122424,122423,81220,122425],"class_list":["post-16586206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-hammamet","tag-hotellerie-tunisienne","tag-la-badira","tag-leading-hotels-of-the-world","tag-mouna-ben-halima","tag-touensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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