{"id":16762644,"date":"2025-06-14T07:28:38","date_gmt":"2025-06-14T06:28:38","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=16762644"},"modified":"2025-06-14T07:28:39","modified_gmt":"2025-06-14T06:28:39","slug":"my-oya-et-les-plaisirs-de-lete","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/06\/14\/my-oya-et-les-plaisirs-de-lete\/","title":{"rendered":"My-oya et les plaisirs de l\u2019\u00e9t\u00e9"},"content":{"rendered":"\n

My-oya<\/a> est une marque de pr\u00eat-\u00e0-porter cr\u00e9\u00e9e il y a quelques ann\u00e9es par Oumayma Kefi et qui, \u00e0 l\u2019approche de l\u2019\u00e9t\u00e9, fait parler d\u2019elle. Et pour cause\u00a0: ses collections de maillots de bains pour hommes ne laissent pas les femmes indiff\u00e9rentes. Et ce marketing crois\u00e9 fonctionne bien, d\u2019autant que l\u2019appel de la mer, du soleil et des autres plaisirs de l\u2019\u00e9t\u00e9 font toujours vibrer, les petits et les grands. Vid\u00e9o<\/a>.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

On a parl\u00e9 de marketing crois\u00e9\u00a0? Justement, parce que la collection de l\u2019\u00e9t\u00e9 2025 de My-oya s\u2019intitule \u00ab\u00c0 table, \u00e0 la plage !\u00bb<\/em>, \u00e9voquant, en plus du maillot de bain, l’appel de la mer, les plaisirs de la table et le sens de l’amiti\u00e9.<\/p>\n\n\n\n

My-oya, c\u2019est une marque de pr\u00eat-\u00e0-porter qui vous fait vibrer au rythme d\u2019une vague de fra\u00eecheur.<\/p>\n\n\n\n

\u00abQuand nous avons cr\u00e9\u00e9 la marque My-oya, nous voulions qu\u2019elle refl\u00e8te l\u2019image d\u2019une Tunisie vive et joyeuse, libre, authentique, pleine d\u2019\u00e9nergie positive et de good vibes. Une Tunisie \u00e0 laquelle on croit, et que l\u2019on souhaite promouvoir \u00e0 notre mani\u00e8re\u00bb<\/em>, explique Oumayma.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Evoquant sa collection de maillots pour l\u2019\u00e9t\u00e9 2025, elle parle, un brin lyrique, des \u00absouvenirs de plage, moments simples et saveurs inoubliables\u00bb<\/em>, ajoutant que \u00abla nourriture a un go\u00fbt diff\u00e9rent quand elle est d\u00e9gust\u00e9e les pieds dans le sable ! Tout devient plus intense, plus savoureux, plus vivant\u00bb.<\/em><\/p>\n\n\n\n

Et pour revenir \u00e0 ses maillots, parce qu\u2019il s\u2019agit surtout de cela, les histoires qu\u2019ils racontent ne sont pas dissociables des symboles forts de la culture culinaire tunisienne : \u00able felfel piquant, l\u2019harissa, la brika croustillante de La Goulette, le go\u00fbt iod\u00e9 du poisson grill\u00e9, les sc\u00e8nes anim\u00e9es des march\u00e9s pleins de fruits, de l\u00e9gumes frais et de poissons du jour\u2026 Sans oublier nos \u00e9pices uniques, qui font toute la diff\u00e9rence\u00bb<\/em>.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Pourquoi r\u00e9sister au souvenir, quand le pr\u00e9sent appelle\u00a0: le soleil, la plage, le sable fin, l\u2019eau fra\u00eeche, les amis, les vannes, et la bonne bouffe\u00a0? <\/p>\n\n\n\n

I. B.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

My-oya est une marque de pr\u00eat-\u00e0-porter cr\u00e9\u00e9e il y a quelques ann\u00e9es par Oumayma Kefi et qui, \u00e0 l\u2019approche de l\u2019\u00e9t\u00e9, fait parler d\u2019elle.<\/p>\n","protected":false},"author":8,"featured_media":16762663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,2433],"tags":[122939,122937,122938],"class_list":["post-16762644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-tunisie","tag-maillots-de-bain","tag-my-oya","tag-oumayma-kefi"],"yoast_head":"\nMy-oya et les plaisirs de l\u2019\u00e9t\u00e9 - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/06\/14\/my-oya-et-les-plaisirs-de-lete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My-oya et les plaisirs de l\u2019\u00e9t\u00e9 - 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