{"id":16772829,"date":"2025-06-16T13:16:32","date_gmt":"2025-06-16T12:16:32","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=16772829"},"modified":"2025-06-16T13:16:33","modified_gmt":"2025-06-16T12:16:33","slug":"travel-retail-%e2%94%82-avolta-presente-sa-strategie-pour-la-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/06\/16\/travel-retail-%e2%94%82-avolta-presente-sa-strategie-pour-la-tunisie\/","title":{"rendered":"Travel retail \u2502 Avolta pr\u00e9sente sa strat\u00e9gie pour la Tunisie"},"content":{"rendered":"\n

Comme annonc\u00e9 en janvier, Avolta a confirm\u00e9 avoir remport\u00e9 un contrat pour l\u2019exploitation de 15 boutiques dans cinq a\u00e9roports cl\u00e9s de Tunisie, marquant ainsi son entr\u00e9e sur le march\u00e9 du travel retail dans notre pays. Ces nouveaux points de vente ouvriront dans cinq des principales portes d\u2019entr\u00e9e internationales: Tunis-Carthage, Djerba-Zarzis, Sfax-Thyna, Tozeur-Nefta et Tabarka-A\u00efn Draham. Avolta y occupera ainsi sa premi\u00e8re pr\u00e9sence op\u00e9rationnelle et remplacera l\u2019op\u00e9rateur pr\u00e9c\u00e9dent, Atu Duty Free.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Cette op\u00e9ration s\u2019inscrit dans la strat\u00e9gie Destination 2027 d\u2019Avolta et permet \u00e0 l\u2019entreprise de servir pr\u00e8s de 80% des voyageurs a\u00e9riens en Tunisie, marquant ainsi une nouvelle \u00e9tape dans l\u2019exp\u00e9rience client et le d\u00e9veloppement des exp\u00e9riences passagers dans ce hub m\u00e9diterran\u00e9en et africain majeur.<\/p>\n\n\n\n

Dans un entretien avec Global Travel Retail Magazine<\/a>, le pr\u00e9sident-directeur g\u00e9n\u00e9ral Emea d\u2019Avolta, Luis Marin a parl\u00e9 de la strat\u00e9gie de l’entreprise derri\u00e8re cette expansion majeure en Tunisie.<\/p>\n\n\n\n

Le rebond du tourisme ancre le potentiel du march\u00e9<\/h2>\n\n\n\n

Forte d\u2019op\u00e9rations bien \u00e9tablies au Maroc et en \u00c9gypte voisins, et de plus de trois d\u00e9cennies d\u2019exp\u00e9rience sur l\u2019ensemble du continent, Avolta consid\u00e8re la Tunisie comme un atout strat\u00e9gique pour sa pr\u00e9sence r\u00e9gionale. \u00abLa Tunisie est l\u2019un des march\u00e9s du travel retail les plus importants et les plus dynamiques du corridor m\u00e9diterran\u00e9en et d\u2019Afrique\u00bb<\/em>, souligne Marin.<\/p>\n\n\n\n

Si le secteur touristique tunisien a connu des revers au cours de la derni\u00e8re d\u00e9cennie, de la r\u00e9volution du Printemps arabe de 2011 aux attentats de 2015 dans des destinations pris\u00e9es comme Tunis et Sousse, les perspectives se sont consid\u00e9rablement am\u00e9lior\u00e9es ces derni\u00e8res ann\u00e9es, soutenues par un rebond mondial des voyages apr\u00e8s la pand\u00e9mie.<\/p>\n\n\n\n

Marin souligne que la Strat\u00e9gie nationale pour un tourisme durable 2035 du gouvernement est un moteur important du nouvel \u00e9lan du secteur, qui vise \u00e0 positionner la Tunisie comme l\u2019une des destinations les plus comp\u00e9titives et les plus respectueuses de l\u2019environnement au monde. \u00abCette initiative devrait attirer de nouveaux segments de voyageurs \u00e0 forte valeur ajout\u00e9e en Tunisie\u00bb<\/em>, affirme-t-il, soulignant que le tourisme reste au c\u0153ur de l\u2019\u00e9conomie et de l\u2019identit\u00e9 culturelle du pays.<\/p>\n\n\n

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Pour Avolta, la combinaison d\u2019une \u00e9conomie stabilis\u00e9e et d\u2019une feuille de route touristique ambitieuse \u00e9tait id\u00e9ale. \u00abNous renfor\u00e7ons notre pr\u00e9sence dans l\u2019une des principales destinations touristiques de la M\u00e9diterran\u00e9e et souhaitons faire de la Tunisie l\u2019une des destinations touristiques les plus pris\u00e9es de la r\u00e9gion\u00bb<\/em>, d\u00e9clare Marin.<\/p>\n\n\n\n

Des signes de progr\u00e8s sont d\u00e9j\u00e0 visibles. L\u2019ann\u00e9e derni\u00e8re, ces cinq a\u00e9roports g\u00e9r\u00e9s par l\u2019Office de l\u2019aviation civile et des a\u00e9roports (Oaca) ont accueilli environ 9 millions de passagers internationaux. Tunisair, la compagnie nationale, modernise actuellement sa flotte et \u00e9tend son r\u00e9seau de lignes, am\u00e9liorant ainsi la connectivit\u00e9 entre l\u2019Europe et l\u2019Afrique de l\u2019Ouest.<\/p>\n\n\n\n

L\u2019expansion d\u2019Avolta en Tunisie vise \u00e9galement \u00e0 renforcer les r\u00e9seaux d\u2019approvisionnement, \u00e0 rationaliser les cha\u00eenes d\u2019approvisionnement et \u00e0 \u00e9largir l\u2019acc\u00e8s aux donn\u00e9es commerciales et \u00e0 un vivier de talents qualifi\u00e9s. \u00abLa Tunisie nous permet \u00e9galement de d\u00e9couvrir de nouveaux profils de clients en Afrique du Nord, ainsi que de nouvelles nationalit\u00e9s europ\u00e9ennes\u00bb<\/em>, ajoute Marin.<\/p>\n\n\n\n

Concevoir un parcours de vente unique en Tunisie<\/h2>\n\n\n\n

Dans le cadre de sa strat\u00e9gie Destination 2027, Avolta s\u2019attache \u00e0 concevoir des magasins qui refl\u00e8tent l\u2019ADN de leurs a\u00e9roports et villes respectifs. Cela implique de combiner des concepts de vente internationaux avec des saveurs et sp\u00e9cialit\u00e9s locales, tout en int\u00e9grant les innovations num\u00e9riques et les nouvelles technologies autant que possible.<\/p>\n\n\n\n

Si les nouveaux magasins proposeront l\u2019ensemble des cat\u00e9gories hors taxes, des parfums et cosm\u00e9tiques aux spiritueux, en passant par le tabac et la confiserie, Avolta s\u2019attache \u00e9galement \u00e0 int\u00e9grer l\u2019esprit et le caract\u00e8re tunisiens au parcours d\u2019achat.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

\u00abLa Tunisie poss\u00e8de un patrimoine et une culture forts\u00bb<\/em>, explique Marin, soulignant la diversit\u00e9 des paysages du pays, allant de son littoral m\u00e9diterran\u00e9en \u00e0 ses vastes cha\u00eenes de montagnes et \u00e0 l\u2019immensit\u00e9 du d\u00e9sert du Sahara. \u00abAvolta souhaite repr\u00e9senter tous ces \u00e9l\u00e9ments dans ses op\u00e9rations. Nous souhaitons proposer aux voyageurs des produits qui rappellent la culture locale et offrir un service client refl\u00e9tant l\u2019hospitalit\u00e9 et la g\u00e9n\u00e9rosit\u00e9 des Tunisiens.\u00bb<\/em><\/p>\n\n\n\n

Avolta proposera \u00e9galement des exp\u00e9riences de vente digitales et d\u00e9ploiera ses plateformes exclusives de bien-\u00eatre et de beaut\u00e9, Mind, Body & Soul et Haute Parfumerie, con\u00e7ues pour r\u00e9pondre aux besoins des voyageurs d\u2019aujourd\u2019hui, de plus en plus \u00e0 la recherche de produits de bien-\u00eatre sophistiqu\u00e9s.<\/p>\n\n\n\n

Comme pour toutes ses implantations mondiales, Avolta continuera de privil\u00e9gier le client en Tunisie. \u00abNous continuerons \u00e0 placer le client au c\u0153ur de toutes nos activit\u00e9s. Notre objectif principal est de satisfaire les voyageurs\u00bb<\/em>, conclut Marin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avolta a confirm\u00e9 avoir remport\u00e9 un contrat pour l\u2019exploitation de 15 boutiques dans cinq a\u00e9roports cl\u00e9s de Tunisie. <\/p>\n","protected":false},"author":8,"featured_media":16772831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[122997,122996,122999,2571,122998,1501],"class_list":["post-16772829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-atu-duty-free","tag-avolta","tag-luis-marin","tag-oaca","tag-travel-retail","tag-tunisair"],"yoast_head":"\nTravel retail \u2502 Avolta pr\u00e9sente sa strat\u00e9gie pour la Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/06\/16\/travel-retail-\u2502-avolta-presente-sa-strategie-pour-la-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel retail \u2502 Avolta pr\u00e9sente sa strat\u00e9gie pour la Tunisie - 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