{"id":17063810,"date":"2025-07-19T09:10:42","date_gmt":"2025-07-19T08:10:42","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=17063810"},"modified":"2025-07-19T09:10:44","modified_gmt":"2025-07-19T08:10:44","slug":"auto-la-premiere-fiat-500e-livree-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/07\/19\/auto-la-premiere-fiat-500e-livree-en-tunisie\/","title":{"rendered":"Auto | La premi\u00e8re Fiat 500e livr\u00e9e en Tunisie"},"content":{"rendered":"\n

Italcar, distributeur officiel de Fiat en Tunisie, a r\u00e9cemment livr\u00e9 la premi\u00e8re Nouvelle 500e au showroom des Berges du Lac \u00e0 Tunis, en pr\u00e9sence de repr\u00e9sentants de la marque et du premier acheteur, marquant ainsi l\u2019entr\u00e9e officielle du mod\u00e8le sur le march\u00e9 local. Cette initiative s’inscrit dans le cadre de l\u2019\u00e9lectrification engag\u00e9e par le pays et le constructeur italien, visant \u00e0 r\u00e9duire les \u00e9missions et \u00e0 promouvoir l\u2019achat de v\u00e9hicules \u00abz\u00e9ro \u00e9chappement\u00bb.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

La citadine, ic\u00f4ne du design italien, a \u00e9t\u00e9 livr\u00e9e lors d\u2019une c\u00e9r\u00e9monie, organis\u00e9e le 1er<\/sup> juillet 2025, au cours de laquelle la direction d\u2019Italcar a r\u00e9affirm\u00e9 son engagement \u00e0 d\u00e9mocratiser la voiture \u00e9lectrique \u00e0 travers un r\u00e9seau de 20 agences en Tunisie. Cette livraison fait suite \u00e0 d\u2019autres livraisons de l\u2019entreprise, comme les 233 unit\u00e9s m\u00e9dicales Fiat livr\u00e9es au minist\u00e8re de la Sant\u00e9 le mois dernier.<\/p>\n\n\n\n

Produite \u00e0 Mirafiori, la version 500e 42 kWh est \u00e9quip\u00e9e d\u2019un moteur de 117 ch et garantit jusqu\u2019\u00e0 320 km d\u2019autonomie WLTP, avec une charge rapide de 85 kW permettant de parcourir 50 km en cinq minutes. Outre la conduite assist\u00e9e de niveau 2, elle est \u00e9quip\u00e9e du syst\u00e8me d\u2019infodivertissement Uconnect 10″ avec Apple CarPlay et Android Auto sans fil.<\/p>\n\n\n\n

La Tunisie a mis en place un dispositif incitatif pour 2024, r\u00e9duisant la TVA sur les v\u00e9hicules \u00e9lectriques de 19% \u00e0 7% et r\u00e9duisant de moiti\u00e9 les taxes d’immatriculation et de circulation.<\/p>\n\n\n\n

En f\u00e9vrier, l\u2019Agence nationale de l\u2019\u00e9nergie (ANME) a confirm\u00e9 une strat\u00e9gie pr\u00e9voyant 5 000 v\u00e9hicules \u00e9lectriques et 60 bornes de recharge publiques d’ici 2026.<\/p>\n\n\n\n

Malgr\u00e9 ces mesures, les ventes de v\u00e9hicules \u00e9lectriques progressent lentement : au premier trimestre 2025, le march\u00e9 des v\u00e9hicules \u00e9lectriques n\u2019a progress\u00e9 que de 1,9%, soit le plus bas taux d\u2019Afrique du Nord.<\/p>\n\n\n\n

Contrer la concurrence des marques chinoises<\/h2>\n\n\n\n

Le groupe Stellantis, via Italcar, souhaite exploiter la notori\u00e9t\u00e9 de la marque Fiat pour concurrencer les marques chinoises d\u00e9j\u00e0 pr\u00e9sentes en M\u00e9diterran\u00e9e et qui gagnent des parts de march\u00e9 en Tunisie aux d\u00e9pens de leurs homologues europ\u00e9ennes, japonaises et sud-cor\u00e9ennes. <\/p>\n\n\n\n

L\u2019arriv\u00e9e de la 500e est pr\u00e9sent\u00e9e comme une \u00ab\u00e9tape symbolique vers une mobilit\u00e9 plus verte\u00bb<\/em>, un concept repris dans plusieurs publications sp\u00e9cialis\u00e9es tunisiennes et internationales.<\/p>\n\n\n\n

Selon le dossier de presse de Stellantis, la gamme 500e 2025 comprend des versions sp\u00e9ciales (Red, Inspired by Beauty\/Los Angeles, Giorgio Armani) qui pourraient \u00eatre progressivement introduites \u00e9galement sur le march\u00e9 du Maghreb.<\/p>\n\n\n\n

Avec la premi\u00e8re livraison de la 500e, Fiat ouvre la voie \u00e0 l\u2019\u00e9lectrification du segment A en Tunisie, un march\u00e9 de niche qui devrait cro\u00eetre gr\u00e2ce aux incitations fiscales et au d\u00e9veloppement du r\u00e9seau de recharge.<\/p>\n\n\n\n

Pour Italcar, cet \u00e9v\u00e9nement constitue un test de march\u00e9 : \u00e0 court terme, l\u2019objectif est de capitaliser sur l\u2019image embl\u00e9matique du v\u00e9hicule et d\u2019\u00e9largir sa client\u00e8le nationale ; \u00e0 moyen terme, l\u2019accent sera mis sur le soutien aux infrastructures et la sensibilisation des consommateurs aux avantages \u00e9conomiques et environnementaux de la propulsion \u00e9lectrique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la livraison de la premi\u00e8re Nouvelle Fiat 500e, Italcar s’engage fermement dans la promotion des voitures \u00e9lectriques en Tunisie. <\/p>\n","protected":false},"author":8,"featured_media":17063835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54707,995,2433],"tags":[123644,18439,123645,80891,62643,69102],"class_list":["post-17063810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto","category-economie","category-tunisie","tag-fiat-500e","tag-italcar","tag-mirafiori","tag-stellantis","tag-tunisie","tag-voiture-electrique"],"yoast_head":"\nAuto | La premi\u00e8re Fiat 500e livr\u00e9e en Tunisie - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/07\/19\/auto-la-premiere-fiat-500e-livree-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto | La premi\u00e8re Fiat 500e livr\u00e9e en Tunisie - 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