{"id":17373533,"date":"2025-09-02T11:43:33","date_gmt":"2025-09-02T10:43:33","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=17373533"},"modified":"2025-09-02T11:43:34","modified_gmt":"2025-09-02T10:43:34","slug":"tunisie-216-capital-investit-dans-addvocate-ai","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/09\/02\/tunisie-216-capital-investit-dans-addvocate-ai\/","title":{"rendered":"Tunisie | 216 Capital investit dans Addvocate.AI"},"content":{"rendered":"\n<p><strong><em><a href=\"http:\/\/www.216capital.vc\/\" target=\"_blank\" rel=\"noreferrer noopener\">216 Capital<\/a>, soci\u00e9t\u00e9 de Venture Capital sp\u00e9cialis\u00e9e dans l&rsquo;investissement Seed\/Early dans les entreprises technologiques, annonce dans un communiqu\u00e9 un nouvel investissement strat\u00e9gique dans <a href=\"http:\/\/addvocate.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Addvocate.AI<\/a>, startup franco-tunisienne sp\u00e9cialis\u00e9e dans l\u2019optimisation de la performance commerciale gr\u00e2ce \u00e0 l\u2019intelligence artificielle.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Avec l\u2019essor exponentiel de l\u2019intelligence artificielle, le secteur de la vente entre dans une nouvelle \u00e8re d\u2019automatisation intelligente. Aujourd\u2019hui, disposer d\u2019un copilote digital capable de g\u00e9rer et optimiser tous les leviers de performance commerciale n\u2019est plus un r\u00eave, c\u2019est une r\u00e9alit\u00e9 port\u00e9e par\u00a0Addvocate.AI, la startup qui red\u00e9finit la vente intelligente.<\/p>\n\n\n\n<p>\u00c0 l\u2019origine d\u2019Addvocate.AI, l\u2019exp\u00e9rience terrain de Ridha Mami, fondateur et ceo, qui a identifi\u00e9 un manque dans l\u2019accompagnement des \u00e9quipes commerciales. Apr\u00e8s plus de quinze ans pass\u00e9s en tant que Sales Leader dans des scale-ups SaaS B2B, il voyait le m\u00eame sc\u00e9nario se r\u00e9p\u00e9ter : des heures perdues \u00e0 pr\u00e9parer un rendez-vous client, \u00e0 compiler des infos \u00e9parpill\u00e9es et surtout. Il constatait aussi que m\u00eame avec un bon meeting, des deals entiers sont bloqu\u00e9s sans explication claire, mena\u00e7ant la pr\u00e9visibilit\u00e9 du business.<\/p>\n\n\n\n<p>Selon McKinsey, entre 35 % et 50 % des opportunit\u00e9s stagnent dans les pipelines, freinant la croissance des entreprises. C\u2019est ainsi qu\u2019est n\u00e9e Addvocate.AI : un copilote con\u00e7u pour pr\u00e9parer les commerciaux \u00e0 leurs meetings gr\u00e2ce \u00e0 l\u2019IA et \u00e0 la consolidation de la donn\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche IA-native <\/h2>\n\n\n\n<p>La startup se distingue par une architecture IA-native; un \u00ab Sales Performance OS \u00bb agr\u00e9gateur de donn\u00e9es; un design centr\u00e9 sur l\u2019adoption naturelle par les commerciaux via des nudges comportementaux; des insights actionnables qui permettent aux \u00e9quipes de mieux anticiper et maximiser leurs r\u00e9sultats.<\/p>\n\n\n\n<p><em>\u00abGr\u00e2ce au soutien de 216 Capital, nous avons les moyens de rester en avance : attaquer de front les limites du CRM traditionnel et offrir aux entreprises un outil pens\u00e9 pour l\u2019impact, pas pour la saisie de donn\u00e9es. \u00bb<\/em>, explique Ridha Mami.<\/p>\n\n\n\n<p>L\u00e0 o\u00f9 Addvocate traitait le sympt\u00f4me (la pr\u00e9paration), Nudge s\u2019attaque \u00e0 la performance commerciale avant, pendant et apr\u00e8s les RDV commerciaux. Gr\u00e2ce \u00e0 cette approche, Addvocate.AI devient un partenaire de confiance pour les commerciaux, rendant leurs r\u00e9unions plus productives, cibl\u00e9es et efficaces, et maximisant les chances de conclure ou de faire progresser rapidement les opportunit\u00e9s dans le pipeline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers un d\u00e9ploiement international<\/h2>\n\n\n\n<p>Bas\u00e9e en France et en Tunisie, Addvocate.AI franchit avec ce financement une \u00e9tape d\u00e9cisive. De solution de pr\u00e9paration commerciale, elle devient une plateforme int\u00e9gr\u00e9e de performance de vente, capable d\u2019adresser les enjeux du business moderne.<\/p>\n\n\n\n<p><em>\u00abCet investissement strat\u00e9gique de 216 Capital marque une \u00e9tape cl\u00e9 pour Addvocate.AI, lui permettant d\u2019acc\u00e9l\u00e9rer l\u2019innovation et son d\u00e9ploiement international afin de transformer durablement la performance commerciale gr\u00e2ce \u00e0 une intelligence artificielle native et centr\u00e9e sur l\u2019efficacit\u00e9 des \u00e9quipes de vente\u00bb<\/em>, d\u00e9clare Dhekra Khelifi, Partner \u00e0 216 Capital.<\/p>\n\n\n\n<p>Addvocate.AI s\u2019impose d\u00e9sormais comme un pionnier de la vente intelligente, renfor\u00e7ant son avance sur un march\u00e9 mondial en pleine mutation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>216 Capital annonce un nouvel investissement strat\u00e9gique dans la startup franco-tunisienne innovante Addvocate.AI. <\/p>\n","protected":false},"author":8,"featured_media":17373538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[97415,124348,100082,76404,112332,124349],"class_list":["post-17373533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-216-capital","tag-addvocate-ai","tag-dhekra-khelifi","tag-ia","tag-ridha-mami","tag-vente-intelligente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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