{"id":17578001,"date":"2025-10-01T09:15:49","date_gmt":"2025-10-01T08:15:49","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=17578001"},"modified":"2025-10-02T09:35:34","modified_gmt":"2025-10-02T08:35:34","slug":"bientot-a-nabeul-et-hammamet-la-route-du-bigaradier","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/10\/01\/bientot-a-nabeul-et-hammamet-la-route-du-bigaradier\/","title":{"rendered":"Bient\u00f4t \u00e0 Nabeul et Hammamet | La route du bigaradier"},"content":{"rendered":"\n

Le bigaradier, oranger amer ou oranger de S\u00e9ville a d\u00e9sormais son circuit \u00e9cotouristique intitul\u00e9 \u00abRoute du bigaradier\u00bb ou \u00abZahr Nabeul Tour\u00bb<\/em> et qui c\u00e9l\u00e8bre les traditions r\u00e9gionales de distillation de la fleur d\u2019oranger, utilis\u00e9e dans la parfumerie, la cosm\u00e9tique et l\u2019art culinaire.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Ce projet est actuellement \u00e0 un stade avanc\u00e9 et devrait \u00eatre officiellement lanc\u00e9 en d\u00e9cembre 2025, a d\u00e9clar\u00e9 \u00e0 l’agence Tap le commissaire r\u00e9gional au tourisme de Nabeul-Hammamet Wahid Ben Fraj lors d\u2019une visite exploratoire du sentier.<\/p>\n\n\n\n

Au-del\u00e0 de sa renomm\u00e9e artisanale et poti\u00e8re, Nabeul s\u2019est forg\u00e9 une identit\u00e9 autour de la fleur du bigaradier, symbole de savoir-faire ancestral et de richesse agricole. Exploit\u00e9e depuis des g\u00e9n\u00e9rations, cette fleur constitue aujourd\u2019hui un pilier du patrimoine nabeulien. Ses usages multiples \u2013 en gastronomie, cosm\u00e9tique, parfumerie et phytoth\u00e9rapie \u2013 ont largement contribu\u00e9 au rayonnement \u00e9conomique de la r\u00e9gion. Chaque printemps, sa cueillette donne lieu \u00e0 un festival traditionnel, illustrant son ancrage profond dans la culture locale.<\/p>\n\n\n\n

D\u00e9velopp\u00e9 en collaboration avec l’Union r\u00e9gionale des agences de voyages, le Projet d\u2019acc\u00e8s aux march\u00e9s des produits agroalimentaires et de terroir (Pampat), l\u2019Association pour la pr\u00e9servation de Nabeul et la Direction r\u00e9gionale de l\u2019artisanat, ladite route propose aux visiteurs une randonn\u00e9e \u00e0 travers des vergers de bigaradiers, des visites aux ateliers de distillation traditionnels et industriels, mettant en avant la production d\u2019huile essentielle de n\u00e9roli et d\u2019autres produits d\u00e9riv\u00e9s.<\/p>\n\n\n\n

L\u2019objectif de la Route du Bigaradier est de promouvoir un tourisme durable tout en valorisant le patrimoine culturel et les produits locaux de Nabeul, notamment la harissa, l\u2019eau de fleur d\u2019oranger et l\u2019huile essentielle de n\u00e9roli, utilis\u00e9es dans la fabrication de parfums haut de gamme. Un guide sera distribu\u00e9 aux agences de voyages, aux h\u00e9bergements et aux restaurants afin d\u2019encourager la participation et de promouvoir ce circuit \u00e9cotouristique \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n

Khemis Nasfi, expert de l\u2019Onudi et responsable du programme Pampat, a soulign\u00e9 \u00e0 l\u2019agence Tap que le projet est financ\u00e9 par la Suisse et s\u2019inscrit dans une strat\u00e9gie nationale de promotion des produits alimentaires de terroir de Nabeul et Kairouan. Les touristes pourront suivre le cycle complet de vie de l\u2019orange am\u00e8re, du verger \u00e0 la distillation, en passant par le march\u00e9, et d\u00e9couvrir les pratiques artisanales et industrielles de la r\u00e9gion.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Les routes th\u00e9matiques autour des produits du terroir, comme celle du bigaradier \u00e0 Nabeul, jouent un r\u00f4le strat\u00e9gique de levier de dynamisation touristique et \u00e9conomique pour les r\u00e9gions. Elles permettent de f\u00e9d\u00e9rer les acteurs locaux, de prolonger la saison touristique, de stimuler les circuits courts et d\u2019ouvrir de nouvelles perspectives de d\u00e9veloppement durable et inclusif de l\u2019\u00e9conomie locale.<\/p>\n\n\n\n

Ce nouveau parcours, dont le lancement officiel est pr\u00e9vu pour la fin de l\u2019ann\u00e9e, offrira aux visiteurs l\u2019opportunit\u00e9 de d\u00e9couvrir les vergers, les techniques de cueillette et de distillation, ainsi que les savoir-faire et traditions li\u00e9s \u00e0 cette culture s\u00e9culaire. Il int\u00e9grera \u00e9galement des exp\u00e9riences immersives telles que des ateliers de cuisine, de cr\u00e9ation de cosm\u00e9tiques ou encore d\u2019artisanat, avec par exemple la r\u00e9alisation de pi\u00e8ces en c\u00e9ramique inspir\u00e9es de la fleur embl\u00e9matique de Nabeul. La Route \u00abZahr Nabeul Tour\u00bb<\/em> s\u2019inscrit ainsi dans une strat\u00e9gie de marketing territorial visant \u00e0 diversifier l\u2019offre touristique et \u00e0 positionner la r\u00e9gion parmi les destinations durables et authentiques.<\/p>\n\n\n\n

Dans cette dynamique, Nabeul rejoint d\u2019autres exp\u00e9riences r\u00e9ussies en Tunisie, comme la route de la grenade \u00abRomena Tour \u00e0 Testour\u00bb<\/em>, cr\u00e9\u00e9e avec l\u2019appui du projet Pampat, qui valorise la grenade locale \u00e0 travers des exp\u00e9riences immersives combinant patrimoine, production agricole et gastronomie. La Route \u00abZahr Nabeul Tour\u00bb<\/em> compl\u00e8te ces initiatives et illustre la volont\u00e9 de b\u00e2tir un tourisme exp\u00e9rientiel fond\u00e9 sur l\u2019authenticit\u00e9, la durabilit\u00e9 et la promotion des produits du terroir.<\/p>\n\n\n\n

I. B. <\/strong>(avec communiqu\u00e9). <\/p>\n","protected":false},"excerpt":{"rendered":"

Le bigaradier, oranger amer ou oranger de S\u00e9ville a d\u00e9sormais son circuit \u00e9cotouristique \u00e0 Nabeul – Hammamet.<\/p>\n","protected":false},"author":8,"featured_media":17578008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[124870,124869,439,124871,124867,650,1449,124868,1451,99102],"class_list":["post-17578001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-bigaradier","tag-fleurs-doranger-2","tag-hammamet","tag-huile-de-neroli","tag-khemis-nasfi","tag-nabeul","tag-onudi","tag-orange-amere","tag-pampat","tag-wahid-ben-fraj"],"yoast_head":"\nBient\u00f4t \u00e0 Nabeul et Hammamet | La route du bigaradier - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/10\/01\/bientot-a-nabeul-et-hammamet-la-route-du-bigaradier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bient\u00f4t \u00e0 Nabeul et Hammamet | La route du bigaradier - 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