{"id":176250,"date":"2018-10-01T09:14:45","date_gmt":"2018-10-01T08:14:45","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=176250"},"modified":"2018-09-30T23:26:14","modified_gmt":"2018-09-30T22:26:14","slug":"pret-a-porter-zen-ouvre-son-32e-point-de-vente-a-tunis-city","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2018\/10\/01\/pret-a-porter-zen-ouvre-son-32e-point-de-vente-a-tunis-city\/","title":{"rendered":"Pr\u00eat \u00e0 porter\u00a0: Zen ouvre son 32e point de vente \u00e0 Tunis-City"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176346\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/09\/Zen-Tunis-City.jpg\" alt=\"\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>La veille de l\u2019inauguration officielle du magasin Zen, samedi 29 septembre 2018, le directeur g\u00e9n\u00e9ral, Ilyes Zouari, a rencontr\u00e9 des repr\u00e9sentants de m\u00e9dias pour parler des ambitions de cette marque 100% tunisienne. \u00a0<\/strong><\/em><\/p>\n<p>Par<strong> Zohra Abid<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Apr\u00e8s la visite guid\u00e9e de plusieurs rayons bien \u00e9clair\u00e9s (qui est aussi une strat\u00e9gie de l\u2019enseigne), M. Zouari a expliqu\u00e9 que Zen a su s\u2019adapter aux nouvelles normes de merchandising gr\u00e2ce \u00e0 son concept innovant. \u00ab<em>Il s\u2019agit du 8<sup>e<\/sup> magasin sur le Grand-Tunis, dot\u00e9 de 900 m2, le 2<sup>e<\/sup>\u00a0en terme de superficie apr\u00e8s celui de Tunisia Mall\u00bb<\/em>, a-t-il dit, ajoutant que la marque lancera, en octobre prochain, sa boutique de vente en ligne et son application mobile. \u00ab<em>L\u2019ann\u00e9e 2019 sera pleine de surprises, comme l\u2019exportation de nos articles vers l\u2019Afrique subsaharienne<\/em>\u00bb, a aussi annonc\u00e9 M. Zouari.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176347\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/09\/Zen-Pret-a-porter.jpg\" alt=\"\" width=\"500\" height=\"304\" \/><\/p>\n<p>Au regard des chiffres avanc\u00e9s, qui d\u00e9notent une croissance exponentielle, on peut dire que les v\u00eatements et les accessoires de la marque, dont les prix sont \u00e0 la port\u00e9e des Tunisiens moyens, r\u00e9pondent parfaitement aux attentes et aux besoins des familles, qu&rsquo;il s&rsquo;agisse de pr\u00eat \u00e0 porter pour femmes que pour les hommes et les enfants.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176348\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/09\/Ilyes-Zouari-Zen.jpg\" alt=\"\" width=\"500\" height=\"304\" \/><\/p>\n<p>\u00ab<em>Plus de 95% des articles sortent de nos usines dont 65% appartiennent \u00e0 la marque. Le reste se fait en sous-traitance dans d\u2019autres ateliers situ\u00e9s dans plusieurs r\u00e9gions du pays. \u00a0Zen c\u2019est aussi plus de 4.000 emplois directs et une \u00e9quipe de stylistes et de mod\u00e9listes, jeune, fra\u00eechement dipl\u00f4m\u00e9e et pleine de talent<\/em>\u00bb, a encore pr\u00e9cis\u00e9 M. Zouari.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176351\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/09\/Pret-a-porter-Zen-2.jpg\" alt=\"\" width=\"500\" height=\"304\" \/><\/p>\n<p>Zen vend plus de 3 millions de pi\u00e8ces par an et \u00ab<em>veut s\u2019imposer face \u00e0 la concurrence et c\u2019est pour cette raison-l\u00e0 qu\u2019on choisi la proximit\u00e9, autant que possible, \u00e0 c\u00f4t\u00e9 des marques \u00e9trang\u00e8res pour que le Tunisien ait conscience que cette marque est bien tunisienne et qu&rsquo;elle r\u00e9pond mieux \u00e0 ses attentes<\/em>\u00bb.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176352\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2018\/09\/Ilyes-Zouari-Zen-2.jpg\" alt=\"\" width=\"500\" height=\"304\" \/><\/p>\n<p>A la question de savoir si son entreprise pense \u00e0 une \u00e9ventuelle cotation en bourse, Ilyes Zouari a indiqu\u00e9 que cela est dans les plans de la maison, mais ce\u00a0projet est encore \u00e0 l&rsquo;\u00e9tude.<\/p>\n<p style=\"text-align: right;\">\n","protected":false},"excerpt":{"rendered":"<p>La veille de l\u2019inauguration officielle du magasin Zen, samedi 29 septembre 2018, le directeur g\u00e9n\u00e9ral, Ilyes Zouari, a rencontr\u00e9 des repr\u00e9sentants de m\u00e9dias pour parler des ambitions de cette marque 100% tunisienne. \u00a0 Par Zohra Abid<\/p>\n","protected":false},"author":7,"featured_media":176346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,995,2433],"tags":[7711],"class_list":["post-176250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-economie","category-tunisie","tag-pret-a-porter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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