{"id":17887507,"date":"2025-11-12T08:29:11","date_gmt":"2025-11-12T07:29:11","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=17887507"},"modified":"2025-11-12T08:37:08","modified_gmt":"2025-11-12T07:37:08","slug":"lancement-a-tunis-de-linitiative-afriways-orientee-vers-les-marches-africains","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2025\/11\/12\/lancement-a-tunis-de-linitiative-afriways-orientee-vers-les-marches-africains\/","title":{"rendered":"Lancement \u00e0 Tunis de l\u2019initiative Afriways orient\u00e9e vers les march\u00e9s africains"},"content":{"rendered":"\n

Lanc\u00e9e r\u00e9cemment \u00e0 Tunis, Afriways<\/a> se pr\u00e9sente comme une plateforme d\u00e9di\u00e9e \u00e0 la connaissance et \u00e0 la compr\u00e9hension des march\u00e9s africains. Cette initiative s\u2019inscrit dans une dynamique d\u2019appui \u00e0 l\u2019internationalisation des entreprises tunisiennes vers les march\u00e9s africains.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Imagin\u00e9e et port\u00e9e par l\u2019\u00e9quipe de l\u2019agence de communication Beyond Pictures, sous la direction de sa fondatrice et Ceo Manel Letaief Kanzari, Afriways est soutenue par le projet Qawafel<\/a> , financ\u00e9 par AFD – Agence Fran\u00e7aise de D\u00e9veloppement<\/a> et mis en \u0153uvre par Expertise France<\/a>.<\/p>\n\n\n\n

Elle a pour ambition d\u2019informer, d\u2019expliquer et d\u2019inspirer les entrepreneur(e)s du continent. Gr\u00e2ce \u00e0 des contenus dynamiques et \u00e0 des t\u00e9moignages concrets, elle rend l\u2019information \u00e9conomique accessible et encourage une nouvelle g\u00e9n\u00e9ration d\u2019entrepreneur(e)s curieux et ambitieux \u00e0 mieux comprendre les dynamiques africaines.<\/p>\n\n\n\n

Echange et intelligence collective<\/h2>\n\n\n\n

Pour son lancement, Afriways a inaugur\u00e9 un format in\u00e9dit : Afriways Podcast Event<\/em>, une s\u00e9rie de quatre conversations crois\u00e9es explorant les grands d\u00e9fis et opportunit\u00e9s des march\u00e9s africains.<\/p>\n\n\n\n

Autour de Wafa Makhlouf, mod\u00e9ratrice de l\u2019\u00e9v\u00e9nement, huit intervenants issus du monde de l\u2019entreprise, de la finance et de l\u2019innovation ont \u00e9chang\u00e9 sur quatre th\u00e9matiques majeures : 1- Pourquoi les bailleurs misent-ils sur l\u2019Afrique?; 2- Repenser notre rapport \u00e0 l\u2019Afrique; 3- Les march\u00e9s africains en mouvement; 4- Comment r\u00e9ussir\u2026 mais aussi comment \u00e9chouer sur le continent ?<\/p>\n\n\n\n

Mme Makhlouf a rappel\u00e9 que l\u2019Afrique \u00abn\u2019est pas une promesse lointaine, mais un v\u00e9ritable terrain de co-construction\u00bb<\/em>, soulignant que \u00abce qui change aujourd\u2019hui, c\u2019est notre mani\u00e8re de l\u2019aborder : non plus comme un march\u00e9 \u00e0 conqu\u00e9rir, mais comme un \u00e9cosyst\u00e8me \u00e0 comprendre.\u00bb<\/em><\/p>\n\n\n\n

Informer, vulgariser, motiver<\/h2>\n\n\n\n

Dans son mot d\u2019ouverture, Manel Letaief Kanzari a pr\u00e9sent\u00e9 la philosophie du projet : \u00abCelui qui ma\u00eetrise l\u2019information, ma\u00eetrise le march\u00e9. Afriways veut rendre cette information claire, utile et accessible, pour que chaque entrepreneur africain puisse transformer son ambition en r\u00e9ussite.\u00bb<\/em><\/p>\n\n\n\n

La plateforme s\u2019articule autour de quatre volets : 1- Articles et actualit\u00e9s pour d\u00e9crypter les enjeux \u00e9conomiques du continent; 2- Podcasts mettant en lumi\u00e8re des parcours d\u2019entrepreneur(e)s inspirants ; 3- Vid\u00e9os de formation pour simplifier normes et processus ; et 4- Opportunit\u00e9s d\u2019affaires pour connecter les entreprises aux march\u00e9s africains.<\/p>\n\n\n\n

\u00c0 terme, Afriways int\u00e9grera des outils d\u2019analyse et d\u2019intelligence artificielle pour aider les d\u00e9cideurs \u00e0 agir de fa\u00e7on plus \u00e9clair\u00e9e sur le continent.<\/p>\n\n\n\n

Des partenaires engag\u00e9s<\/h2>\n\n\n\n

Mazen Al Kassem, expert technique et chef de projet du programme Qawafel, explique : \u00abAvec Afriways, nous soutenons une initiative qui met la connaissance et la coop\u00e9ration au c\u0153ur de la transformation \u00e9conomique africaine.\u00bb<\/em><\/p>\n\n\n\n

Pour sa part, Abdou Samba, responsable de p\u00f4le \u00e0 l\u2019AFD, pr\u00e9cise : \u00abPour l\u2019AFD, l\u2019enjeu n\u2019est pas seulement de financer, mais aussi de renforcer la compr\u00e9hension des march\u00e9s et la confiance entre acteurs.\u00bb<\/em><\/p>\n\n\n\n

Lors de la conversation \u00abRepenser notre rapport \u00e0 l\u2019Afrique\u00bb<\/em>, les intervenants ont soulign\u00e9 la n\u00e9cessit\u00e9 de d\u00e9passer les clich\u00e9s et de construire des ponts r\u00e9els entre les acteurs.<\/p>\n\n\n\n

Selon Dr Sofiene Darmoul, fondateur de la startup Inaya Sant\u00e9, \u00absur le terrain, j\u2019ai d\u00e9couvert une jeunesse connect\u00e9e, pleine d\u2019\u00e9nergie et de volont\u00e9. Comprendre ces r\u00e9alit\u00e9s est essentiel avant d\u2019investir.\u00bb<\/em><\/p>\n\n\n\n

De son c\u00f4t\u00e9, Mohamed Amine Zaghbib, directeur des op\u00e9rations Afrique chez Exscape, observe que \u00ables jeunes africains veulent \u00eatre acteurs de l\u2019innovation, pas de simples consommateurs. Nous partageons plus de points communs qu\u2019on ne l\u2019imagine.\u00bb<\/em><\/p>\n\n\n\n

Une communaut\u00e9 en construction<\/h2>\n\n\n\n

Afriways s\u2019adresse aux PME, startups innovantes et femmes entrepreneures, ainsi qu\u2019aux institutions et bailleurs partenaires du programme Qawafel. Son objectif : informer, former et accompagner les entreprises dans leur d\u00e9veloppement \u00e0 l\u2019international.<\/p>\n\n\n\n

Comme le rappelle Manel Letaief Kanzari, \u00ab Ce n\u2019\u00e9tait qu\u2019un premier regard sur un sujet aussi vaste que prometteur. L\u2019aventure ne fait que commencer. \u00bb<\/em><\/p>\n\n\n\n

L\u2019initiative entend d\u00e9sormais f\u00e9d\u00e9rer une communaut\u00e9 d\u2019entrepreneur(e)s autour d\u2019une vision partag\u00e9e : comprendre avant d\u2019entreprendre, entreprendre avant de conqu\u00e9rir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9e r\u00e9cemment \u00e0 Tunis,\u00a0Afriways\u00a0se pr\u00e9sente comme une plateforme d\u00e9di\u00e9e \u00e0 la connaissance et \u00e0 la compr\u00e9hension des march\u00e9s africains.\u00a0<\/p>\n","protected":false},"author":8,"featured_media":17887606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[125592,41,125590,125591,125589,113988,116273,62643,12520],"class_list":["post-17887507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-abdou-samba","tag-afrique","tag-afriways","tag-beyond-pictures","tag-manel-letaief-kanzari","tag-mazen-al-kassem","tag-qawafel","tag-tunisie","tag-wafa-makhlouf"],"yoast_head":"\nLancement \u00e0 Tunis de l\u2019initiative Afriways orient\u00e9e vers les march\u00e9s africains - Kapitalis<\/title>\n<meta name=\"description\" content=\"Lanc\u00e9e r\u00e9cemment \u00e0 Tunis,\u00a0Afriways\u00a0se pr\u00e9sente comme une plateforme d\u00e9di\u00e9e \u00e0 la connaissance et \u00e0 la compr\u00e9hension des march\u00e9s africains.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2025\/11\/12\/lancement-a-tunis-de-linitiative-afriways-orientee-vers-les-marches-africains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement \u00e0 Tunis de l\u2019initiative Afriways orient\u00e9e vers les march\u00e9s africains - 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