Fnac Darty poursuit son expansion et annonce l\u2019ouverture d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e d\u2019un magasin Fnac et d\u2019un magasin Darty \u00e0 Tunis. La Tunisie est le 12e pays et le 5e en Afrique ou les deux enseignes fran\u00e7aises s\u2019implantent.<\/strong><\/em><\/p>\n<\/p>\n
En s\u2019installant en Tunisie, Fnac Darty poursuit son d\u00e9ploiement en Afrique. Le Groupe est \u00e9galement pr\u00e9sent au Maroc, en C\u00f4te d\u2019Ivoire, au Congo ou encore au Cameroun. L\u2019objectif est d\u2019ouvrir 5 magasins par enseigne \u00e0 l\u2019horizon 2023, soit, \u00e0 terme, 10 magasins au total implant\u00e9s en Tunisie.<\/p>\n
Avec cette double ouverture Fnac et Darty \u00e0 Tunis, le groupe privil\u00e9gie \u00e0 nouveau le mod\u00e8le de la franchise. Fnac Darty s\u2019appuie sur l\u2019expertise et la puissance d\u2019un partenaire local Managetech, fruit d\u2019une joint-venture entre les groupes Indigo et Utic.<\/p>\n
Ces deux magasins franchis\u00e9s pr\u00e9senteront l\u2019ensemble des produits et des services propos\u00e9s par la Fnac et Darty.<\/p>\n
Pr\u00e9sent dans douze pays, Fnac Darty est un leader europ\u00e9en de la distribution de biens culturels, de loisirs, de produits techniques et d\u2019\u00e9lectrom\u00e9nager. Le groupe, qui compte 26 000 collaborateurs, dispose \u00e0 fin juin 2018 d\u2019un r\u00e9seau multi-format de 748 magasins, dont 526 en France, et se positionne comme le 2e acteur e-commerce en termes d\u2019audience en France (pr\u00e8s de 20 millions de visiteurs uniques cumul\u00e9s par mois) avec ses deux sites marchands, fnac.com et darty.com. Acteur omni-canal de r\u00e9f\u00e9rence, Fnac Darty a r\u00e9alis\u00e9 en 2017 un chiffre d\u2019affaires pro forma de 7.4Mds\u20ac.<\/p>\n
Structure de management du projet Fnac Darty Tunisie : ManageTech est le fruit de l\u2019association des groupes Indigo et Utic.<\/p>\n
Le groupe Indigo Company est pr\u00e9sent dans la distribution et l\u2019immobilier commercial. Il est partenaire d\u2019enseignes internationales de pr\u00eat-\u00e0-porter dont Zara, Massimo Dutti, Celio, Mango, Lc Waikiki, Bershka et Zara Home \u00e0 travers un r\u00e9seau d\u2019une centaine de points de vente au Maghreb.<\/p>\n
Utic Group (Ulysse Trading and Industrial Companies) est l\u2019un des principaux acteurs de l\u2019\u00e9conomie tunisienne, pr\u00e9sent sur l\u2019ensemble du pays \u00e0 travers plusieurs p\u00f4les d\u2019activit\u00e9 : distribution (partenaire Carrefour), n\u00e9goce, \u00e9lectrom\u00e9canique, emballage, tourisme et logistique.<\/p>\n
Source<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Fnac Darty poursuit son expansion et annonce l\u2019ouverture d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e d\u2019un magasin Fnac et d\u2019un magasin Darty \u00e0 Tunis. La Tunisie est le 12e pays et le 5e en Afrique ou les deux enseignes fran\u00e7aises s\u2019implantent.<\/p>\n","protected":false},"author":8,"featured_media":185384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[14313],"class_list":["post-185383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-ulysse-trading-and-industrial-companies"],"yoast_head":"\n
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<\/p>\n