{"id":18559382,"date":"2026-03-31T10:21:07","date_gmt":"2026-03-31T09:21:07","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=18559382"},"modified":"2026-03-31T10:21:09","modified_gmt":"2026-03-31T09:21:09","slug":"au-salon-de-la-creation-artisanale-du-kram","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/03\/31\/au-salon-de-la-creation-artisanale-du-kram\/","title":{"rendered":"Au Salon de la cr\u00e9ation artisanale du Kram \u00a0"},"content":{"rendered":"\n

Du 27 mars au 5 avril 2026, la 42\u1d49 \u00e9dition du Salon de la cr\u00e9ation artisanale s\u2019installe au Parc des expositions du Kram \u00e0 Tunis, fid\u00e8le \u00e0 elle-m\u00eame. Ouverte de 10h \u00e0 19h, elle attire, comme chaque ann\u00e9e, une foule dense, parfois lente, parfois press\u00e9e, mais toujours pr\u00e9sente. On y vient souvent sans trop r\u00e9fl\u00e9chir, par habitude, par curiosit\u00e9, par envie de \u00abfaire un tour\u00bb. Et puis, une fois \u00e0 l\u2019int\u00e9rieur, quelque chose op\u00e8re.<\/em><\/strong><\/p>\n\n\n\n

Manel Albouchi<\/strong><\/p>\n\n\n\n\n\n\n\n

Rien de spectaculaire au premier regard : des stands align\u00e9s, des objets expos\u00e9s, des voix qui se croisent. Et pourtant, une impression de coh\u00e9rence. On retrouve : des tapis aux motifs connus, presque h\u00e9rit\u00e9s, de la poterie, du cuivre, du bois travaill\u00e9, des v\u00eatements traditionnels revisit\u00e9s, des bijoux qui oscillent entre pass\u00e9 et modernit\u00e9, des objets de d\u00e9coration, parfois simples, parfois audacieux et des produits cosm\u00e9tiques artisanaux : savons, huiles, soins naturels.<\/p>\n\n\n\n

Tout cela semble d\u00e9j\u00e0 vu. Et c\u2019est pr\u00e9cis\u00e9ment ce qui rassure. La foire ne surprend pas ; elle confirme.<\/p>\n\n\n\n

Contrairement aux espaces commerciaux modernes, ici, rien ne presse vraiment. On s\u2019arr\u00eate. On regarde sans obligation d\u2019acheter. On parle, parfois longtemps, avec des inconnus. Les artisans expliquent, r\u00e9p\u00e8tent, sourient. Le client \u00e9coute, h\u00e9site, revient. Dans l\u2019air, circule une lenteur inhabituelle, presque anachronique. Et dans cette lenteur, quelque chose se recompose : une forme de relation simple, sans interface, sans filtre.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Le monde d\u2019avant, dans le monde d\u2019apr\u00e8s<\/h2>\n\n\n\n

On pourrait croire que ce type d\u2019\u00e9v\u00e9nement appartient au pass\u00e9. Que le digital a d\u00e9j\u00e0 gagn\u00e9. Et pourtant, la foule est l\u00e0. Peut-\u00eatre parce que le num\u00e9rique, malgr\u00e9 son efficacit\u00e9, a introduit une fatigue : trop de choix, trop d\u2019images, trop de distance.<\/p>\n\n\n\n

Ici, au contraire, le r\u00e9el impose une limite. On ne peut voir qu\u2019un nombre restreint d\u2019objets. On ne peut parler qu\u2019\u00e0 une personne \u00e0 la fois. Cela simplifie. Cela apaise.<\/p>\n\n\n\n

Il y a aussi ce ph\u00e9nom\u00e8ne discret : la pr\u00e9sence des autres. On observe ce que regardent les gens. On ralentit l\u00e0 o\u00f9 il y a du monde. On accorde plus de valeur \u00e0 ce qui attire d\u00e9j\u00e0. Personne ne le formule, mais tout le monde y participe. La foule devient un indicateur silencieux. Une sorte de guide implicite.<\/p>\n\n\n\n

Et puis, progressivement, autre chose appara\u00eet. C\u2019est souvent \u00e0 ce moment-l\u00e0 que le visiteur commence \u00e0 changer de regard. Un objet retient plus longtemps que les autres. Sans raison \u00e9vidente. Un tissu, une couleur, une forme. Quelque chose insiste. On le prend. On le repose. On y revient. Et l\u00e0, sans le dire clairement, quelque chose se joue ailleurs que dans l\u2019objet.<\/p>\n\n\n\n

Ce que l\u2019on choisit\u2026 nous choisit aussi Il serait r\u00e9ducteur de dire que l\u2019on ach\u00e8te un tapis, un bijou ou un savon. Ce que l\u2019on observe, plus discr\u00e8tement, c\u2019est un ph\u00e9nom\u00e8ne de reconnaissance. Un objet attire parce qu\u2019il correspond \u00e0 quelque chose de d\u00e9j\u00e0 pr\u00e9sent : un souvenir diffus, une image de soi, une \u00e9motion ancienne, une appartenance silencieuse. L\u2019objet agit comme un r\u00e9v\u00e9lateur.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

L\u2019artisan, t\u00e9moin plus que vendeur<\/h2>\n\n\n\n

Face \u00e0 cela, l\u2019artisan occupe une place particuli\u00e8re. Il parle du produit, bien s\u00fbr. Mais il assiste aussi, sans forc\u00e9ment le savoir, \u00e0 ce moment de bascule. Il voit le regard changer. Il per\u00e7oit l\u2019h\u00e9sitation devenir d\u00e9cision. Son r\u00f4le d\u00e9passe la vente. Il devient le t\u00e9moin d\u2019un choix qui le d\u00e9passe.<\/p>\n\n\n\n

La Foire du Kram ne s\u2019oppose pas au monde moderne. Elle le compl\u00e8te. Elle rappelle simplement que certaines choses ne disparaissent pas : le besoin de voir, le besoin de toucher, le besoin de parler, le besoin de se reconna\u00eetre dans ce que l\u2019on choisit. Dans un environnement satur\u00e9 de virtualit\u00e9, cette exp\u00e9rience prend une valeur particuli\u00e8re.<\/p>\n\n\n\n

Rien n\u2019est imm\u00e9diatement visible. Tout se d\u00e9voile progressivement. D\u2019abord les objets. Puis les \u00e9changes. Puis les impressions. Et enfin, quelque chose de plus intime. Ce que l\u2019on vient chercher ici n\u2019est pas toujours clair au d\u00e9part. Mais cela finit, presque toujours, par appara\u00eetre. Doucement. En spirale\u2026<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un environnement satur\u00e9 de virtualit\u00e9, le Salon de la cr\u00e9ation artisanale du Kram prend une valeur particuli\u00e8re.<\/p>\n","protected":false},"author":8,"featured_media":18559659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,994,995,2433],"tags":[89,90,22006,91269],"class_list":["post-18559382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-culture","category-economie","category-tunisie","tag-artisanat","tag-artisans","tag-parc-des-expositions-du-kram","tag-salon-de-la-creation-artisanale"],"yoast_head":"\nAu Salon de la cr\u00e9ation artisanale du Kram \u00a0 - Kapitalis<\/title>\n<meta name=\"description\" content=\"Dans un environnement satur\u00e9 de virtualit\u00e9, le Salon de la cr\u00e9ation artisanale du Kram prend une valeur particuli\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2026\/03\/31\/au-salon-de-la-creation-artisanale-du-kram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au Salon de la cr\u00e9ation artisanale du Kram \u00a0 - 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