{"id":186178,"date":"2018-11-28T15:26:20","date_gmt":"2018-11-28T14:26:20","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=186178"},"modified":"2018-11-28T13:32:28","modified_gmt":"2018-11-28T12:32:28","slug":"google-shopping-accuse-dabus-de-position-dominante-et-de-fausser-la-concurrence","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2018\/11\/28\/google-shopping-accuse-dabus-de-position-dominante-et-de-fausser-la-concurrence\/","title":{"rendered":"Google Shopping accus\u00e9 d\u2019abus de position dominante et de fausser la concurrence"},"content":{"rendered":"

\"\"<\/p>\n

Au cours de l\u2019ann\u00e9e\u00a02017, Google avait \u00e9t\u00e9 condamn\u00e9 \u00e0 une amende record de 2,4 milliards d\u2019euros par la Commission europ\u00e9enne. Le moteur de recherche \u00e9tait accus\u00e9 d\u2019abuser de sa position de dominant, notamment avec son service Google Shopping, suppos\u00e9 vous permettre de comparer vos achats.<\/strong><\/em><\/p>\n

Par Meriem Majdoub<\/strong><\/p>\n

<\/p>\n

Plusieurs concurrents du moteur de recherche s\u2019en \u00e9taient plaints et Google, apr\u00e8s sa condamnation, s\u2019\u00e9tait engag\u00e9 \u00e0 r\u00e9parer ses torts. Pourtant, il semblerait que l\u2019entreprise ait fait tout l\u2019inverse.<\/p>\n

De quoi Google Shopping est-il accus\u00e9\u00a0?<\/h3>\n

Google Shopping est d\u00e9sormais accus\u00e9, en plus de la concurrence d\u00e9loyale et du fait de ne pas avoir tenu ses engagements aupr\u00e8s de la Commission europ\u00e9enne<\/a>, d\u2019avoir d\u00e9lib\u00e9r\u00e9ment fauss\u00e9 les r\u00e9sultats de son outil de comparaison pour pouvoir vendre des services publicitaires \u00e0 certaines entreprises. Par exemple, le moteur de recherche aurait conseill\u00e9 \u00e0 ses clients de cr\u00e9er de faux sites concurrents avec des prix plus \u00e9lev\u00e9s pour pouvoir les afficher sur le comparateur.<\/p>\n

Une technique \u00e9videmment frauduleuse puisqu\u2019elle transforme un outil de comparaison en un simple outil publicitaire. Le pire \u00e9tant, sans doute, que la v\u00e9rit\u00e9 n\u2019est jamais d\u00e9voil\u00e9e \u00e0 l\u2019utilisateur. Le consommateur pense donc avoir compar\u00e9 diff\u00e9rents produits alors qu\u2019il a, en fait, simplement consult\u00e9 une publicit\u00e9.<\/p>\n

De l\u2019importance d\u2019un comparateur ind\u00e9pendant<\/h3>\n

Un comparateur de prix<\/a>, pour \u00eatre efficace, ne peut \u00eatre qu\u2019ind\u00e9pendant. Sans cela, il n\u2019est alors plus qu\u2019une simple publicit\u00e9 d\u00e9guis\u00e9e. Le comparateur n\u2019est alors plus d\u2019aucune utilit\u00e9 pour l\u2019utilisateur, mais seulement utile pour les annonceurs et les d\u00e9veloppeurs du comparateur. Il faut donc absolument que les consommateurs s\u2019informent avant pour \u00eatre s\u00fbrs de faire appel \u00e0 un comparateur digne de confiance.<\/p>\n

Le probl\u00e8me que pose le cas de Google Shopping, c\u2019est que le moteur de recherche a tout fait pour asphyxier les comparateurs ind\u00e9pendants et concurrents. R\u00e9sultat, beaucoup de sites de comparaison en ligne ind\u00e9pendants ont \u00e9t\u00e9 oblig\u00e9s de fermer leur porte, incapables de survivre dans un environnement o\u00f9 Google prend toute la place.<\/p>\n

De faux sites pour sauver Google<\/h3>\n

Google, qui se montre pourtant si exigeant vis-\u00e0-vis des cr\u00e9ateurs de contenus, aurait \u00e9galement demand\u00e9 \u00e0 de nombreuses agences de publicit\u00e9 de cr\u00e9er de faux sites de comparateur de prix en ligne pour pouvoir les afficher dans ses r\u00e9sultats de recherche et ainsi faire croire \u00e0 la Commission europ\u00e9enne que l\u2019entreprise avait rattrap\u00e9 son tort et ne b\u00e9n\u00e9ficiait plus d\u2019une position dominante.<\/p>\n

\u00c9videmment, la Commission europ\u00e9enne devra encore travailler de longues ann\u00e9es pour r\u00e9ussir \u00e0 prouver, ou non, les torts de Google. En revanche, s\u2019il s\u2019av\u00e8re que Google a v\u00e9ritablement encourag\u00e9 ces pratiques, le combat de l\u2019Europe concerne alors les consommateurs de tous les continents, d\u00e9j\u00e0 assaillis par la publicit\u00e9 pour ne pas avoir besoin qu\u2019elle se d\u00e9guise en plus en service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours de l\u2019ann\u00e9e\u00a02017, Google avait \u00e9t\u00e9 condamn\u00e9 \u00e0 une amende record de 2,4 milliards d\u2019euros par la Commission europ\u00e9enne. Le moteur de recherche \u00e9tait accus\u00e9 d\u2019abuser de sa position de dominant, notamment avec son service Google Shopping, suppos\u00e9 vous permettre de comparer vos achats. Par Meriem Majdoub<\/p>\n","protected":false},"author":8,"featured_media":186179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995],"tags":[14004,3695],"class_list":["post-186178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","tag-commission-europeenne","tag-concurrence"],"yoast_head":"\nGoogle Shopping accus\u00e9 d\u2019abus de position dominante et de fausser la concurrence - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2018\/11\/28\/google-shopping-accuse-dabus-de-position-dominante-et-de-fausser-la-concurrence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping accus\u00e9 d\u2019abus de position dominante et de fausser la concurrence - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Au cours de l\u2019ann\u00e9e\u00a02017, Google avait \u00e9t\u00e9 condamn\u00e9 \u00e0 une amende record de 2,4 milliards d\u2019euros par la Commission europ\u00e9enne. 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