{"id":18668741,"date":"2026-04-21T13:16:13","date_gmt":"2026-04-21T12:16:13","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=18668741"},"modified":"2026-04-21T13:16:15","modified_gmt":"2026-04-21T12:16:15","slug":"le-blues-des-artisans-marocains-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/04\/21\/le-blues-des-artisans-marocains-en-tunisie\/","title":{"rendered":"Le blues des artisans marocains en Tunisie"},"content":{"rendered":"\n

Des artisans marocains en Tunisie affirment que la hausse des co\u00fbts de production et la faiblesse du march\u00e9 les contraignent \u00e0 vendre leurs cr\u00e9ations inachev\u00e9es \u00e0 des entreprises locales qui les commercialisent ensuite comme produits tunisiens.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Ces artisans, cit\u00e9s dans un article du journal \u00e9lectronique marocain Hespress<\/a>, affirment conserver le savoir-faire, la main-d\u2019\u0153uvre et le sens du design propres \u00e0 l\u2019artisanat marocain, mais ne ma\u00eetrisent plus les derni\u00e8res \u00e9tapes de la production, la commercialisation et la vente.<\/p>\n\n\n\n

Abdellah El Jawhari, c\u00e9ramiste marocain install\u00e9 en Tunisie, a confi\u00e9 au journal que la conjoncture \u00e9conomique et la flamb\u00e9e des prix des mati\u00e8res premi\u00e8res emp\u00eachent les artisans de financer eux-m\u00eames l\u2019int\u00e9gralit\u00e9 de leurs cycles de production. Nombre d\u2019entre eux disent c\u00e9der leurs cr\u00e9ations inachev\u00e9es \u00e0 des entreprises tunisiennes, qui apposent ensuite leurs propres \u00e9tiquettes et les commercialisent comme des produits 100 % tunisiens.<\/p>\n\n\n\n

Cette pression a d\u00e9j\u00e0 pouss\u00e9 certains artisans marocains \u00e0 rentrer chez eux, tandis que d\u2019autres sont rest\u00e9s en Tunisie pour des raisons familiales, notamment le mariage et les enfants, malgr\u00e9 la d\u00e9gradation du contexte \u00e9conomique, rapporte Hespress. Qui cite Abdellah El Ghafi, pr\u00e9sident de l\u2019Association pour la promotion de la communaut\u00e9 marocaine en Tunisie, d\u00e9clarant que de nombreux artisans marocains pr\u00e9sents sur place esp\u00e9raient b\u00e9n\u00e9ficier de la dynamique du secteur artisanal marocain, notamment gr\u00e2ce aux programmes de formation et de soutien mis en place par les pouvoirs publics. Ces artisans devraient \u00eatre consid\u00e9r\u00e9s comme faisant partie int\u00e9grante de l\u2019\u00e9cosyst\u00e8me marocain du secteur, et non comme des travailleurs isol\u00e9s du fait de leur r\u00e9sidence \u00e0 l\u2019\u00e9tranger, souligne El Ghafi, ajoutant que l’artisanat marocain, du zellige au pl\u00e2tre en passant par le cuir, la couture et le travail du bois, jouit d\u2019une excellente r\u00e9putation en Tunisie et dans le reste du Maghreb. Mais sans soutien structur\u00e9, a-t-il averti, cette reconnaissance risque de profiter davantage aux interm\u00e9diaires qu\u2019aux artisans eux-m\u00eames.<\/p>\n\n\n\n

El Ghafi a \u00e9galement plaid\u00e9 pour un renforcement des partenariats maroco-tunisiens dans ce secteur, arguant que l\u2019artisanat devrait occuper une place plus importante dans le commerce bilat\u00e9ral, qui, selon lui, s’\u00e9l\u00e8ve \u00e0 environ 930 millions de dinars tunisiens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des artisans marocains en Tunisie disent que la hausse des co\u00fbts de production les contraint \u00e0 vendre leurs cr\u00e9ations sous label tunisien. <\/p>\n","protected":false},"author":8,"featured_media":18668752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[127946,89,127947,118541,62643,127948],"class_list":["post-18668741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-abdellah-el-ghafi","tag-artisanat","tag-artisans-marocains","tag-cuir","tag-tunisie","tag-zellige"],"yoast_head":"\nLe blues des artisans marocains en Tunisie - Kapitalis<\/title>\n<meta name=\"description\" content=\"Des artisans marocains en Tunisie disent que la hausse des co\u00fbts de production les contraint \u00e0 vendre leurs cr\u00e9ations sous label tunisien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2026\/04\/21\/le-blues-des-artisans-marocains-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le blues des artisans marocains en Tunisie - 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