{"id":187101,"date":"2018-12-04T07:55:56","date_gmt":"2018-12-04T06:55:56","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=187101"},"modified":"2019-01-18T16:44:41","modified_gmt":"2019-01-18T15:44:41","slug":"tunisia-automotive-2018-euro-repar-car-service-presente-son-offre-multimarque","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2018\/12\/04\/tunisia-automotive-2018-euro-repar-car-service-presente-son-offre-multimarque\/","title":{"rendered":"Tunisia Automotive 2018 : Euro Repar Car Service pr\u00e9sente son offre multimarque"},"content":{"rendered":"

\"\"<\/p>\n

Euro Repar Car Service du Groupe PSA a pr\u00e9sent\u00e9 ses activit\u00e9s multimarques lors du salon international des composants et pi\u00e8ces de rechange Tunisia Automotive, tenu du 27 au 30 novembre 2018 au Parc des Expositions du Kram \u00e0 Tunis.<\/strong><\/em><\/p>\n

<\/p>\n

Rappelons que le lancement officiel en Tunisie d\u2019Euro Repar Car Service, l\u2019enseigne mondiale d\u2019entretien et de r\u00e9paration automobile toutes marques, a \u00e9t\u00e9 annonc\u00e9 en janvier 2017 lors d\u2019une conf\u00e9rence de presse, en pr\u00e9sence du directeur Services et Pi\u00e8ces du Groupe PSA , Christophe Musy, du vice-pr\u00e9sident de la Stafim, concessionnaire de Peugeot en Tunisie, Abderrahim Zouari, du Pdg d\u2019Aur\u00e8s Auto, concessionnaire officiel des marques Citro\u00ebn et DS en Tunisie, Bassem Loukil, et des g\u00e9rants actuels d\u2019Euro Repar Car Service, Khalifa Guennichi et Taoufik Dkhil.<\/p>\n

La confiance, \u00e7a s\u2019entretient<\/h3>\n

Le d\u00e9ploiement du r\u00e9seau Euro Repar Car Service s\u2019inscrit dans le cadre du plan strat\u00e9gique Push to Pass du Groupe PSA. Il est l\u2019un des atouts de son offensive multimarque dans l\u2019apr\u00e8s-vente, qui vise \u00e0 r\u00e9pondre aux besoins de tous les clients apr\u00e8s-vente dans le monde, quels que soient leur pouvoir d\u2019achat, la marque et l\u2019\u00e2ge de leur v\u00e9hicule.<\/p>\n

\"\"<\/p>\n

M. Zouari au stand d’Euro Repar Car Service avec le ministre de l’Industrie et des PME Slim Feriani.\u00a0<\/em><\/p>\n

Le r\u00e9seau Euro Repar Car Service est destin\u00e9 \u00e0 l\u2019entretien et \u00e0 la maintenance des v\u00e9hicules toutes marques. Il s\u2019adresse aux clients cherchant une offre d\u2019entretien et de r\u00e9paration de proximit\u00e9, \u00e0 un prix comp\u00e9titif, tout en souhaitant \u00eatre rassur\u00e9s par la qualit\u00e9 d\u2019une enseigne internationale.<\/p>\n

Les r\u00e9parateurs automobiles rejoignant le r\u00e9seau b\u00e9n\u00e9ficient d\u2019une aide au d\u00e9veloppement et au pilotage de leur activit\u00e9, ainsi que d\u2019un accompagnement en marketing et communication et de formations.<\/p>\n

Il r\u00e9seau regroupera \u00e0 la fin de l\u2019ann\u00e9e plus de 4.000 adh\u00e9rents dans 23 pays.<\/p>\n

\"\"<\/p>\n

Gamme Eurorepar de pi\u00e8ces de rechange et produits multimarques<\/h3>\n

Le d\u00e9ploiement du r\u00e9seau en Tunisie y favorisera \u00e9galement la commercialisation de la gamme de pi\u00e8ces de rechange multimarque Eurorepar, une des plus larges du march\u00e9, comp\u00e9titive et garantie 2 ans, ainsi que son adaptation au march\u00e9 tunisien.
\nEurorepar, ce sont plus de 10.000 r\u00e9f\u00e9rences alliant qualit\u00e9, prix et performance, \u00e0 destination de l\u2019ensemble des r\u00e9parateurs, qu\u2019ils soient agr\u00e9\u00e9s ou ind\u00e9pendants.<\/p>\n

Le d\u00e9veloppement de cette enseigne en Tunisie sera accompagn\u00e9e d\u2019une forte offensive marketing, en B2B comme en B2C, \u00e0 travers de multiples actions, telles que la radio, le digital, l\u2019affichage, l\u2019e-mailing, le sponsoring, les \u00e9v\u00e9nements\u2026<\/p>\n

\"\"<\/p>\n

Il est \u00e0 noter que la gamme Eurorepar s\u2019inscrit dans la lutte du Groupe PSA pour la protection de ses marques et la lutte contre la contrefa\u00e7on. Plus de 60% de ses pi\u00e8ces sont d\u2019ores et d\u00e9j\u00e0 \u00e9quip\u00e9es de l\u2019\u00e9tiquette s\u00e9curis\u00e9e mise en place par le Groupe en 2017. Gr\u00e2ce \u00e0 l\u2019\u00e9tiquette, chaque produit b\u00e9n\u00e9ficie d\u2019une identit\u00e9 propre, tra\u00e7able et individuelle. Un Q-R code individuel peut \u00eatre scann\u00e9 pour v\u00e9rifier l\u2019authenticit\u00e9 du produit.<\/p>\n

Les r\u00e9parateurs multimarques, qui veulent mettre l\u2019accent sur la qualit\u00e9 de service et la satisfaction du client, sont ainsi invit\u00e9s \u00e0 rejoindre le r\u00e9seau Euro Repar Car Service.<\/p>\n

Source<\/strong> <\/em>: communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Euro Repar Car Service du Groupe PSA a pr\u00e9sent\u00e9 ses activit\u00e9s multimarques lors du salon international des composants et pi\u00e8ces de rechange Tunisia Automotive, tenu du 27 au 30 novembre 2018 au Parc des Expositions du Kram \u00e0 Tunis.<\/p>\n","protected":false},"author":8,"featured_media":187102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54707,995,2433],"tags":[1654,7367,2075,27106,19346,10089],"class_list":["post-187101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto","category-economie","category-tunisie","tag-abderrahim-zouari","tag-aures-auto","tag-bassem-loukil","tag-euro-repar-car-service","tag-groupe-psa","tag-stafim-peugeot"],"yoast_head":"\nTunisia Automotive 2018 : Euro Repar Car Service pr\u00e9sente son offre multimarque - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2018\/12\/04\/tunisia-automotive-2018-euro-repar-car-service-presente-son-offre-multimarque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunisia Automotive 2018 : Euro Repar Car Service pr\u00e9sente son offre multimarque - 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