{"id":18740445,"date":"2026-05-07T07:17:37","date_gmt":"2026-05-07T06:17:37","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=18740445"},"modified":"2026-05-07T07:17:39","modified_gmt":"2026-05-07T06:17:39","slug":"creative-tunisia-levier-de-developpement-de-lartisanat-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/05\/07\/creative-tunisia-levier-de-developpement-de-lartisanat-en-tunisie\/","title":{"rendered":"Creative Tunisia, levier de d\u00e9veloppement de l\u2019artisanat en Tunisie"},"content":{"rendered":"\n

Creative Tunisia, un projet de soutien au secteur de l\u2019artisanat et du design en Tunisie \u00e0 travers le renforcement des cha\u00eenes de valeur, a \u00e9t\u00e9 cl\u00f4tur\u00e9 lors d’une c\u00e9r\u00e9monie officielle, le 5 mai 2026,<\/em><\/strong> au Palais des Congr\u00e8s \u00e0 Tunis.<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Ce projet est financ\u00e9 par l\u2019Union europ\u00e9enne (UE) et la Coop\u00e9ration italienne et mis en \u0153uvre par l\u2019Onudi en partenariat avec l\u2019Office national de l\u2019artisanat tunisien (Onat) dans le cadre du programme europ\u00e9en Tounes Wijhetouna.<\/p>\n\n\n\n

La c\u00e9r\u00e9monie de cl\u00f4ture s\u2019est d\u00e9roul\u00e9e en pr\u00e9sence de Sofiane Tekaya, ministre du Tourisme, ainsi que Rana Taha, coordonnatrice r\u00e9sidente des Nations Unies en Tunisie, Giuseppe Perrone, ambassadeur de l\u2019UE, Luigi Gentile, charg\u00e9 d\u2019affaires \u00e0 l\u2019ambassade d\u2019Italie, Leila Msellati, directrice g\u00e9n\u00e9rale de l\u2019Onat et Lassaad Ben Hassine, repr\u00e9sentant pays de l’Onudi.<\/p>\n\n\n\n

Cet \u00e9v\u00e9nement qui a r\u00e9uni plus de 400 participants a \u00e9t\u00e9 l\u2019occasion de revenir sur les r\u00e9alisations majeures du projet et de mettre en lumi\u00e8re son impact concret.<\/p>\n\n\n\n

Les allocutions officielles ont soulign\u00e9 l\u2019importance strat\u00e9gique des industries culturelles et cr\u00e9atives dans le d\u00e9veloppement \u00e9conomique durable et inclusif de la Tunisie.<\/p>\n\n\n\n

Les interventions ont unanimement salu\u00e9 le r\u00f4le structurant du projet Creative Tunisia dans la modernisation du secteur, le renforcement des capacit\u00e9s des artisans et l\u2019am\u00e9lioration de leur acc\u00e8s aux march\u00e9s.<\/p>\n\n\n\n

Renforcement des capacit\u00e9s des artisans<\/h2>\n\n\n\n

Un temps fort de la soir\u00e9e a \u00e9t\u00e9 consacr\u00e9 \u00e0 la pr\u00e9sentation des r\u00e9sultats du projet, illustr\u00e9s par une vid\u00e9o de capitalisation et l\u2019intervention du chef de projet, Talel Sahmim. Cette s\u00e9quence a permis de retracer les principales r\u00e9alisations depuis 2019, notamment le d\u00e9veloppement d\u2019une nouvelle approche de d\u00e9veloppement \u00e9conomique territoriale, le renforcement des capacit\u00e9s des artisans, designers et \u00e9tudiants, la professionnalisation des entreprises, l\u2019int\u00e9gration de la culture du design, l\u2019am\u00e9lioration des infrastructures existantes et le d\u00e9veloppement de nouvelles opportunit\u00e9s commerciales.<\/p>\n\n\n\n

Le projet a \u00e9galement introduit et consolid\u00e9 des bonnes pratiques durables telles que la collaboration entre artisans et designers, la valorisation des produits, l\u2019am\u00e9lioration continue de la qualit\u00e9, ainsi que des strat\u00e9gies d\u2019acc\u00e8s aux march\u00e9s nationaux et internationaux adapt\u00e9es \u00e0 chaque chaine de valeur.<\/p>\n\n\n\n

Le projet Creative Tunisia a permis en chiffres de renforcer et structurer 17 cha\u00eenes de valeur, avec un ancrage territorial couvrant 18 gouvernorats. Il a \u00e9galement accompagn\u00e9 18 associations actives dans les secteurs de l\u2019artisanat et du design, contribu\u00e9 \u00e0 la mise en place de 6 hubs cr\u00e9atifs, et b\u00e9n\u00e9fici\u00e9 \u00e0 plus de 3 000 acteurs, parmi lesquels artisans, designers, entreprises artisanales et \u00e9tudiants.<\/p>\n\n\n\n

L\u2019\u00e9v\u00e9nement a \u00e9galement mis en lumi\u00e8re des exp\u00e9riences concr\u00e8tes \u00e0 travers des focus th\u00e9matiques, illustrant la pertinence de l\u2019approche territoriale et collaborative du projet. Des t\u00e9moignages de b\u00e9n\u00e9ficiaires ont permis de donner une dimension humaine \u00e0 ces r\u00e9sultats, en partageant des parcours de transformation d\u2019entreprises artisanales.<\/p>\n\n\n\n

Vers la p\u00e9rennisation des dynamiques enclench\u00e9es<\/h2>\n\n\n\n

La question de la durabilit\u00e9 des acquis a occup\u00e9 une place centrale, avec un focus sur le r\u00f4le des hubs cr\u00e9atifs dans la p\u00e9rennisation des dynamiques enclench\u00e9es. Ces espaces apparaissent aujourd\u2019hui comme des leviers essentiels pour accompagner l\u2019innovation, favoriser les synergies entre acteurs et soutenir la comp\u00e9titivit\u00e9 du secteur \u00e0 long terme.<\/p>\n\n\n\n

La c\u00e9r\u00e9monie s\u2019est conclue par un message de cl\u00f4ture de Providence Mavubi, directrice division Agro- business et d\u00e9veloppement infrastructure \u00e0 l\u2019Onudi, soulignant les perspectives futures et la n\u00e9cessit\u00e9 de capitaliser sur les acquis du projet. Une remise symbolique de cadeaux aux partenaires a marqu\u00e9 la reconnaissance des contributions de chacun \u00e0 la r\u00e9ussite de cette initiative.<\/p>\n\n\n\n

En marge des temps officiels, les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 d\u00e9couvrir une exposition retra\u00e7ant les r\u00e9alisations du projet entre 2019 et 2026, \u00e0 travers une s\u00e9lection de produits artisanaux, ainsi que des supports visuels et audiovisuels.<\/p>\n\n\n\n

Creative Tunisia s\u2019impose aujourd\u2019hui comme une r\u00e9f\u00e9rence en mati\u00e8re de valorisation de l\u2019artisanat et du design, contribuant \u00e0 renforcer l\u2019attractivit\u00e9 et le rayonnement de la Tunisie sur les march\u00e9s nationaux et internationaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cl\u00f4ture de Creative Tunisia, un projet de soutien au secteur de l\u2019artisanat et du design en Tunisie.<\/p>\n","protected":false},"author":8,"featured_media":18740464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[994,2433],"tags":[89,79735,273,1449,79736,937],"class_list":["post-18740445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-tunisie","tag-artisanat","tag-creative-tunisia","tag-design","tag-onudi","tag-tounes-wijhetouna","tag-union-europeenne"],"yoast_head":"\nCreative Tunisia, levier de d\u00e9veloppement de l\u2019artisanat en Tunisie - Kapitalis<\/title>\n<meta name=\"description\" content=\"Cl\u00f4ture le 5 mai 2026 de Creative Tunisia, un projet de soutien au secteur de l\u2019artisanat et du design en Tunisie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2026\/05\/07\/creative-tunisia-levier-de-developpement-de-lartisanat-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Tunisia, levier de d\u00e9veloppement de l\u2019artisanat en Tunisie - 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