{"id":18778487,"date":"2026-05-16T06:18:12","date_gmt":"2026-05-16T05:18:12","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=18778487"},"modified":"2026-05-16T06:18:16","modified_gmt":"2026-05-16T05:18:16","slug":"seminaire-a-bizerte-sur-linternationalisation-des-pme-tunisiennes","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/05\/16\/seminaire-a-bizerte-sur-linternationalisation-des-pme-tunisiennes\/","title":{"rendered":"S\u00e9minaire \u00e0 Bizerte sur l\u2019internationalisation des PME tunisiennes \u00a0"},"content":{"rendered":"\n

Le s\u00e9minaire \u00abExport 4.0 : activer le digital pour connecter les PME tunisiennes aux march\u00e9s internationaux\u00bb, organis\u00e9 le 15 mai 2026 \u00e0 Bizerte avec le soutien de la Konrad-Adenauer-Stiftung Tunisie, a r\u00e9uni un large \u00e9ventail d\u2019acteurs institutionnels, \u00e9conomiques et technologiques autour des enjeux de la transformation digitale et de l\u2019internationalisation des entreprises tunisiennes.<\/em><\/strong><\/p>\n\n\n\n

Lotfi Sahli<\/strong><\/p>\n\n\n\n\n\n\n\n

Port\u00e9 par Excelity Lab, l\u2019\u00e9v\u00e9nement avait pour objectif d\u2019explorer les opportunit\u00e9s offertes par le num\u00e9rique pour renforcer la pr\u00e9sence des PME tunisiennes sur les march\u00e9s internationaux, tout en valorisant le r\u00f4le strat\u00e9gique de la diaspora tunisienne comme relais \u00e9conomique et commercial \u00e0 l\u2019\u00e9tranger.<\/p>\n\n\n\n

La rencontre a \u00e9t\u00e9 ouverte par le repr\u00e9sentant de la Konrad-Adenauer-Stiftung Tunisie, d\u2019Excelity Lab et du Centre d\u2019Affaires de Bizerte, en pr\u00e9sence d\u2019entrepreneurs, de startupeurs, d\u2019experts et d\u2019institutions publiques et priv\u00e9es. Les intervenants ont soulign\u00e9 l\u2019importance d\u2019un \u00e9cosyst\u00e8me num\u00e9rique performant pour soutenir la comp\u00e9titivit\u00e9 des PME et acc\u00e9l\u00e9rer leur acc\u00e8s \u00e0 l\u2019export.<\/p>\n\n\n\n

Des solutions concr\u00e8tes<\/h2>\n\n\n\n

Le premier panel, consacr\u00e9 \u00e0 la diplomatie \u00e9conomique et aux politiques publiques, a mis en avant la n\u00e9cessit\u00e9 de cr\u00e9er un environnement favorable \u00e0 l\u2019export digital. Les repr\u00e9sentants de la Chambre de commerce et d\u2019industrie du Nord-Est, du P\u00f4le de comp\u00e9titivit\u00e9 de Bizerte, du Parc d\u2019activit\u00e9s \u00e9conomiques de Bizerte (Paeb), et du Centre de promotion des exportations (Cepex) ont insist\u00e9 sur l\u2019importance de la coordination entre institutions, accompagnement des entreprises et ouverture vers les march\u00e9s internationaux.<\/p>\n\n\n\n

Le deuxi\u00e8me panel s\u2019est focalis\u00e9 sur le r\u00f4le de l\u2019\u00e9cosyst\u00e8me priv\u00e9 dans l\u2019acc\u00e9l\u00e9ration de la transformation digitale des PME. Des experts du programme Widu, de la plateforme CNbees, d\u2019autres sp\u00e9cialistes de la conformit\u00e9 internationale, de l\u2019incubation et de la transformation num\u00e9rique ont pr\u00e9sent\u00e9 des solutions concr\u00e8tes pour accompagner les entreprises tunisiennes dans leur adaptation aux exigences du commerce international.<\/p>\n\n\n\n

Les interventions, anim\u00e9es par des experts des normes ESG, de l\u2019accompagnement entrepreneurial, de l\u2019industrie automobile et de la digitalisation du secteur m\u00e9dical, ont mis en avant l\u2019importance de l\u2019innovation, du financement alternatif et des outils num\u00e9riques comme facteurs cl\u00e9s de comp\u00e9titivit\u00e9 et de d\u00e9veloppement \u00e0 l\u2019international pour les PME tunisiennes.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Des success story <\/h2>\n\n\n\n

Le troisi\u00e8me panel a donn\u00e9 la parole \u00e0 plusieurs entreprises et initiatives tunisiennes ayant r\u00e9ussi \u00e0 tirer parti du digital pour d\u00e9velopper leurs activit\u00e9s \u00e0 l\u2019international. Les repr\u00e9sentants de Bako Motors, de DoctoGyn, CNBees et de l\u2019Ordre des ing\u00e9nieurs tunisiens ont pr\u00e9sent\u00e9 des exp\u00e9riences concr\u00e8tes illustrant le potentiel des plateformes digitales, du networking international et de la mobilisation de la diaspora tunisienne dans le d\u00e9veloppement des startups et des projets innovants.<\/p>\n\n\n\n

La journ\u00e9e s\u2019est achev\u00e9e par un d\u00e9bat interactif consacr\u00e9 \u00e0 la mani\u00e8re de transformer les connexions num\u00e9riques et les r\u00e9seaux de la diaspora en opportunit\u00e9s \u00e9conomiques concr\u00e8tes pour les PME tunisiennes. Les participants ont formul\u00e9 plusieurs recommandations visant \u00e0 renforcer l\u2019accompagnement des entreprises dans leur transition digitale, \u00e0 favoriser l\u2019innovation et \u00e0 consolider les passerelles entre les acteurs \u00e9conomiques tunisiens et les march\u00e9s internationaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e9minaire \u00e0 Bizerte sur le th\u00e8me : \u00abExport 4.0 : activer le digital pour connecter les PME tunisiennes aux march\u00e9s internationaux\u00bb. <\/p>\n","protected":false},"author":8,"featured_media":18778514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[98464,148,128326,128325,128324,93602,16718],"class_list":["post-18778487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-bako-motors","tag-bizerte","tag-cnbees","tag-de-doctogyn","tag-excelity-lab","tag-konrad-adenauer-stiftung-2","tag-pme-tunisiennes"],"yoast_head":"\nS\u00e9minaire \u00e0 Bizerte sur l\u2019internationalisation des PME tunisiennes \u00a0 - Kapitalis<\/title>\n<meta name=\"description\" content=\"S\u00e9minaire \u00e0 Bizerte sur le th\u00e8me : \u00abExport 4.0 : activer le digital pour connecter les PME tunisiennes aux march\u00e9s internationaux\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2026\/05\/16\/seminaire-a-bizerte-sur-linternationalisation-des-pme-tunisiennes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9minaire \u00e0 Bizerte sur l\u2019internationalisation des PME tunisiennes \u00a0 - 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