Heineken a d\u00e9marr\u00e9, depuis le 1er octobre 2018, sa campagne annuelle de sensibilisation \u00e0 la consommation responsable d\u2019alcool au volant nomm\u00e9e \u00abWhen You Drive Never Drink\u00bb ou \u00abQuand Vous Conduisez, Ne Buvez Jamais\u00bb.<\/strong> <\/em><\/p>\n<\/p>\n
Cette campagne est men\u00e9e sur le long terme par la marque \u00e0 travers toutes ses filiales dans le monde. Elle a pour but d\u2019\u00e9duquer les consommateurs aux r\u00e9els dangers de l\u2019alcool au volant.<\/p>\n
En Tunisie, selon les chiffres de l\u2019Observatoire national de la s\u00e9curit\u00e9 routi\u00e8re (ONSR), la consommation d\u2019alcool au volant reste, avec l\u2019exc\u00e8s de vitesse, la premi\u00e8re cause de mortalit\u00e9 routi\u00e8re. En effet, en 2017, plus de 1400 Tunisiens ont perdu la vie au volant. Ces chiffres alarmants placent la Tunisie comme l\u2019un des pays o\u00f9 l\u2019accidentalit\u00e9 routi\u00e8re est la plus forte au monde.<\/p>\n
Une campagne de sensibilisation bien accueillie<\/h3>\n
Afin de sensibiliser les consommateurs tunisiens de mani\u00e8re ludique, d\u00e9monstrative et formatrice aux effets n\u00e9fastes de l\u2019alcool au volant, Heineken leur a propos\u00e9 de se pr\u00eater \u00e0 une exp\u00e9rience.<\/p>\n
En effet, munis de lunettes d\u2019alcool\u00e9mie (qui donnent l\u2019illusion d\u2019\u00eatre sous l\u2019influence de l\u2019alcool), les consommateurs ont \u00e9t\u00e9 invit\u00e9s \u00e0 franchir un parcours d\u2019obstacles \u00e0 travers lequel ils ont pu constater la r\u00e9alit\u00e9 des effets n\u00e9fastes de l\u2019alcool notamment sur la perception des distances et le suivi des trajectoires.<\/p>\n
Cette campagne de sensibilisation, qui a eu lieu du 1er au 31 octobre 2018 dans plusieurs centres commerciaux ainsi que dans quelques lieux choisis de la capitale, a permis de d\u00e9montrer aux Tunisiens que conduite et alcool ne font jamais bon m\u00e9nage.<\/p>\n
Afin de renforcer davantage son message et \u00e9duquer les consommateurs tunisiens sur la consommation responsable, Heineken a aussi lanc\u00e9 une campagne digitale et ce \u00e0 travers Facebook et Instagram. Par ailleurs, 10.000 flyers des r\u00e8gles de s\u00e9curit\u00e9 ont \u00e9t\u00e9 distribu\u00e9s au grand public.<\/p>\n
La campagne a \u00e9t\u00e9 tr\u00e8s bien accueillie par les consommateurs tunisiens qui ont fortement appr\u00e9ci\u00e9 l\u2019int\u00e9r\u00eat que porte Heineken \u00e0 leur s\u00e9curit\u00e9.<\/p>\n
Source<\/strong> <\/em>: communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Heineken a d\u00e9marr\u00e9, depuis le 1er octobre 2018, sa campagne annuelle de sensibilisation \u00e0 la consommation responsable d\u2019alcool au volant nomm\u00e9e \u00abWhen You Drive Never Drink\u00bb ou \u00abQuand Vous Conduisez, Ne Buvez Jamais\u00bb.<\/p>\n","protected":false},"author":8,"featured_media":188919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,998,2433],"tags":[48631,17107,1749],"class_list":["post-188917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-societe","category-tunisie","tag-heineken","tag-onsr","tag-securite-routiere"],"yoast_head":"\n
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<\/p>\n