{"id":18984161,"date":"2026-06-19T09:48:03","date_gmt":"2026-06-19T08:48:03","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=18984161"},"modified":"2026-06-19T09:48:05","modified_gmt":"2026-06-19T08:48:05","slug":"quel-marketing-territorial-pour-bizerte","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/06\/19\/quel-marketing-territorial-pour-bizerte\/","title":{"rendered":"Quel marketing territorial pour Bizerte\u00a0?"},"content":{"rendered":"\n

Bizerte a accueilli, le 18 juin 2026 \u00e0 l\u2019h\u00f4tel El Andalucia, un forum consacr\u00e9 \u00e0 la promotion de l\u2019investissement r\u00e9gional sous le th\u00e8me : \u00abBizerte se mobilise pour l\u2019investissement : vers un nouveau marketing territorial\u00bb. L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 coorganis\u00e9 par la Conect Bizerte, le comit\u00e9 r\u00e9gional de l\u2019Ordre des ing\u00e9nieurs tunisiens (OIT) et la Chambre de commerce et d\u2019industrie du Nord-Est (CCINE).<\/em><\/strong><\/p>\n\n\n\n

Lotfi Sahli<\/strong><\/p>\n\n\n\n\n\n\n\n

Cette rencontre a r\u00e9uni d\u00e9cideurs publics, investisseurs, experts et acteurs \u00e9conomiques autour d\u2019un objectif commun : renforcer l\u2019attractivit\u00e9 de la r\u00e9gion et identifier des solutions concr\u00e8tes pour am\u00e9liorer le climat des affaires. Les participants ont \u00e9chang\u00e9 leurs exp\u00e9riences et confront\u00e9 leurs visions afin de faire \u00e9merger une strat\u00e9gie territoriale plus comp\u00e9titive et mieux adapt\u00e9e aux attentes des investisseurs.<\/p>\n\n\n\n

Faire de Bizerte un hub sud-m\u00e9diterran\u00e9en<\/h2>\n\n\n\n

Ont particip\u00e9 \u00e0 ce forum, en plus des organisateurs, plusieurs institutions nationales et r\u00e9gionales, dont, l\u2019APII, l\u2019Apia, la Fipa, la TIA, la CRDA, la Facult\u00e9 des Sciences de Bizerte,  l\u2019Utica, le Centre d\u2019Affaires, le Commissariat r\u00e9gional du tourisme, ainsi que le minist\u00e8re de l\u2019Industrie, le P\u00f4le de comp\u00e9titivit\u00e9 et le Parc d\u2019activit\u00e9s \u00e9conomiques de Bizerte, ainsi qu\u2019une banque \u00e9tatique et une autre priv\u00e9e.<\/p>\n\n\n\n

Les travaux ont \u00e9t\u00e9 mod\u00e9r\u00e9s par Mounir Mejdoub, qui a assur\u00e9 la conduite des diff\u00e9rents panels.<\/p>\n\n\n\n

Par ailleurs, deux entreprises, l\u2019une italienne et l\u2019autre tunisienne, ainsi qu\u2019une startup, ont t\u00e9moign\u00e9 de leurs parcours de r\u00e9ussite apr\u00e8s des trajectoires marqu\u00e9es par des difficult\u00e9s et des d\u00e9fis<\/p>\n\n\n\n

Au-del\u00e0 des constats, les travaux ont d\u00e9bouch\u00e9 sur une s\u00e9rie de recommandations traduisant une ambition clairement affich\u00e9e : faire de Bizerte un hub \u00e9conomique incontournable en M\u00e9diterran\u00e9e. Confront\u00e9s aux d\u00e9fis d\u2019attractivit\u00e9 et de comp\u00e9titivit\u00e9, les acteurs publics et priv\u00e9s de la r\u00e9gion ont ainsi trac\u00e9 une feuille de route articul\u00e9e autour de cinq axes strat\u00e9giques majeurs.<\/p>\n\n\n\n

Des opportunit\u00e9s d\u2019investissement \u00e0 fort potentiel<\/h2>\n\n\n\n

Une pr\u00e9sentation institutionnelle a mis en lumi\u00e8re les principales opportunit\u00e9s d\u2019investissement offertes par le gouvernorat de Bizerte, notamment dans les secteurs de l\u2019industrie, de la logistique, du transport, de l\u2019\u00e9conomie bleue, de l\u2019agriculture, de l\u2019agroalimentaire, du tourisme alternatif, du digital et des services innovants. Les r\u00e9sultats d\u2019une enqu\u00eate sur l\u2019\u00e9tat des lieux de l\u2019investissement dans la r\u00e9gion ont \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9s.<\/p>\n\n\n\n

Les d\u00e9bats se sont articul\u00e9s autour de plusieurs panels. Le premier a port\u00e9 sur les leviers de l\u2019attractivit\u00e9 territoriale, notamment la comp\u00e9titivit\u00e9 r\u00e9gionale, la visibilit\u00e9 de Bizerte, les attentes du secteur priv\u00e9 et les questions fonci\u00e8res. Le deuxi\u00e8me s\u2019est int\u00e9ress\u00e9 \u00e0 l\u2019acc\u00e9l\u00e9ration et \u00e0 la s\u00e9curisation des projets d\u2019investissement \u00e0 travers la simplification des proc\u00e9dures, la gouvernance territoriale, l\u2019innovation, l\u2019industrie 4.0 et la transformation digitale. Un troisi\u00e8me panel a \u00e9t\u00e9 consacr\u00e9 aux m\u00e9canismes de financement, avec la participation de repr\u00e9sentants du secteur bancaire.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Moderniser les infrastructures et simplifier l\u2019investissement<\/h2>\n\n\n\n

Parmi les principales recommandations formul\u00e9es, les participants ont soulign\u00e9 l\u2019urgence de moderniser les infrastructures de transport et de digitalisation, tout en anticipant la phase post-ach\u00e8vement du nouveau pont et de la Marina. Ils ont \u00e9galement propos\u00e9 l\u2019exploitation des c\u00e2bles num\u00e9riques sous-marins m\u00e9diterran\u00e9ens afin de positionner la r\u00e9gion sur le secteur des big data.<\/p>\n\n\n\n

Pour am\u00e9liorer le climat des affaires, ils ont pr\u00e9conis\u00e9 la cr\u00e9ation d\u2019une cellule permanente d\u2019accompagnement (task force) et d\u2019un guichet unique r\u00e9gional destin\u00e9s \u00e0 r\u00e9duire les d\u00e9lais administratifs.<\/p>\n\n\n\n

Ces mesures seraient accompagn\u00e9es par la mise en place d\u2019un observatoire de la comp\u00e9titivit\u00e9 et par une r\u00e9vision structurelle des codes de l\u2019investissement et des for\u00eats.<\/p>\n\n\n\n

Les recommandations ont \u00e9galement mis l\u2019accent sur un nouveau marketing territorial \u00e0 travers le lancement de la marque \u00abBizerte Invest\u00bb<\/em>, dot\u00e9e d\u2019une identit\u00e9 visuelle propre et d\u2019une plateforme num\u00e9rique multilingue.<\/p>\n\n\n\n

Un rendez-vous annuel de l\u2019investissement serait instaur\u00e9 pour renforcer cette dynamique de promotion \u00e9conomique, tandis que le potentiel du Cap Angela, point le plus septentrional du continent africain, serait davantage valoris\u00e9 dans une perspective de tourisme durable.<\/p>\n\n\n\n

Capital humain et transition \u00e9cologique<\/h2>\n\n\n\n

Enfin, le rapport a insist\u00e9 sur l\u2019importance du capital humain et de la transition \u00e9cologique. Le renforcement des synergies entre l\u2019universit\u00e9 et l\u2019entreprise a \u00e9t\u00e9 pr\u00e9sent\u00e9 comme un levier essentiel pour r\u00e9pondre aux m\u00e9tiers d\u2019avenir, avec un plaidoyer en faveur de la cr\u00e9ation de l\u2019Universit\u00e9 de Bizerte. En s\u2019affirmant comme un p\u00f4le de r\u00e9f\u00e9rence de l\u2019\u00e9conomie bleue, de l\u2019industrie maritime et des \u00e9nergies propres, Bizerte entend ainsi consolider son positionnement en faveur d\u2019un d\u00e9veloppement territorial durable.<\/p>\n\n\n\n

Les travaux du forum se sont achev\u00e9s par l\u2019adoption de cette feuille de route destin\u00e9e \u00e0 soutenir le d\u00e9veloppement \u00e9conomique de la r\u00e9gion et \u00e0 renforcer son positionnement comme p\u00f4le r\u00e9gional attractif pour l\u2019investissement.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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