{"id":19116147,"date":"2026-07-02T09:39:13","date_gmt":"2026-07-02T08:39:13","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=19116147"},"modified":"2026-07-02T09:39:15","modified_gmt":"2026-07-02T08:39:15","slug":"attijari-bank-l-nouvelle-campagne-estivale-destinee-aux-tunisiens-a-letranger","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/07\/02\/attijari-bank-l-nouvelle-campagne-estivale-destinee-aux-tunisiens-a-letranger\/","title":{"rendered":"Attijari bank l Nouvelle campagne estivale destin\u00e9e aux Tunisiens \u00e0 l\u2019\u00e9tranger"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Dans le cadre de sa strat\u00e9gie de transformation et de son engagement continu en faveur de l\u2019excellence relationnelle, Attijari bank lance sa campagne estivale 2026 d\u00e9di\u00e9e aux Tunisiens r\u00e9sidents \u00e0 l\u2019\u00e9tranger (TRE) et plac\u00e9e sous le signe de la simplicit\u00e9 et de la s\u00e9r\u00e9nit\u00e9.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s une premi\u00e8re prise de parole d\u00e9ploy\u00e9e \u00e0 l\u2019occasion du mois de Ramadan, qui mettait \u00e0 l\u2019honneur la dimension \u00e9motionnelle et l\u2019attachement profond des TRE \u00e0 leur pays d\u2019origine, Attijari bank fait \u00e9voluer son approche cet \u00e9t\u00e9 en pla\u00e7ant au c\u0153ur de sa d\u00e9marche les usages, les attentes et les besoins concrets de ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne traduit une ambition claire : proposer une exp\u00e9rience bancaire toujours plus fluide, proactive et personnalis\u00e9e, permettant aux TRE d\u2019anticiper leurs d\u00e9marches avant leur arriv\u00e9e en Tunisie et de b\u00e9n\u00e9ficier, tout au long de leur s\u00e9jour, d\u2019un acc\u00e8s simple, rapide et transparent aux services bancaires essentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fruit d\u2019une \u00e9coute active des clients et d\u2019une d\u00e9marche d\u2019am\u00e9lioration continue de l\u2019exp\u00e9rience propos\u00e9e, cette nouvelle campagne r\u00e9pond notamment \u00e0 des attentes fortes en mati\u00e8re de transparence, de disponibilit\u00e9 de l\u2019information et de simplification des parcours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cet effet, Attijari bank enrichit son dispositif digital \u00e0 travers le lancement de la rubrique <em>\u00abMon Pass\u00bb<\/em>, int\u00e9gr\u00e9e \u00e0 l\u2019application mobile Attijari Up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pens\u00e9e comme un v\u00e9ritable compagnon digital du s\u00e9jour en Tunisie, cette nouvelle rubrique permet aux clients de pr\u00e9parer et d\u2019organiser leurs op\u00e9rations bancaires en amont, notamment gr\u00e2ce \u00e0 :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; la prise de rendez-vous avec leur conseiller ;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; la r\u00e9servation de disponibilit\u00e9s en esp\u00e8ces en agence ;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; la consultation et le calcul des commissions appliqu\u00e9es aux op\u00e9rations bancaires, dans un souci de transparence accrue ;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; la simulation de cr\u00e9dit immobilier pour accompagner les projets d\u2019investissement et d\u2019acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, l\u2019application Attijari Up offre \u00e9galement la possibilit\u00e9 d\u2019effectuer des virements des comptes en devises vers les comptes en dinars, renfor\u00e7ant ainsi l\u2019autonomie et la flexibilit\u00e9 des clients dans la gestion de leurs finances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 travers ces \u00e9volutions, Attijari bank poursuit le d\u00e9ploiement d\u2019un parcours client omnicanal int\u00e9gr\u00e9, conjuguant proximit\u00e9 humaine, innovation digitale et excellence op\u00e9rationnelle, afin d\u2019offrir une exp\u00e9rience toujours plus simple et diff\u00e9renciante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne sera d\u00e9ploy\u00e9e \u00e0 travers un dispositif de communication holistique associant film institutionnel, capsules digitales, affichage urbain, habillage du r\u00e9seau d&rsquo;agences ainsi qu&rsquo;une collaboration avec le cr\u00e9ateur de contenu Torchi, afin de renforcer la proximit\u00e9 avec les Tunisiens \u00e9tablis \u00e0 l\u2019\u00e9tranger et d\u2019amplifier la port\u00e9e des messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9affirmant sa volont\u00e9 d&rsquo;anticiper les besoins de ses clients et de leur proposer des solutions utiles, accessibles et innovantes, Attijari bank consolide son positionnement de banque de r\u00e9f\u00e9rence des TRE et confirme son ambition d\u2019\u00eatre un partenaire de confiance, avant, pendant et apr\u00e8s leur s\u00e9jour en Tunisie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acteur bancaire majeur en Tunisie et filiale du Groupe Attijariwafa bank, Attijari bank place l\u2019innovation, la proximit\u00e9 et la satisfaction client au c\u0153ur de son mod\u00e8le de d\u00e9veloppement. \u00c0 travers son r\u00e9seau, ses expertises et ses solutions digitales, la banque accompagne durablement les particuliers, les professionnels et les entreprises dans la r\u00e9alisation de leurs projets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attijari bank lance sa campagne estivale d\u00e9di\u00e9e aux Tunisiens r\u00e9sidents \u00e0 l\u2019\u00e9tranger, sous le signe de la simplicit\u00e9 et de la 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