{"id":19434610,"date":"2026-08-14T08:52:07","date_gmt":"2026-08-14T07:52:07","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=19434610"},"modified":"2026-08-14T08:52:09","modified_gmt":"2026-08-14T07:52:09","slug":"auto-electrique-dongfeng-box-bouscule-les-europeennes-de-son-segment","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2026\/08\/14\/auto-electrique-dongfeng-box-bouscule-les-europeennes-de-son-segment\/","title":{"rendered":"Auto \u00e9lectrique | Dongfeng Box bouscule les Europ\u00e9ennes de son segment\u00a0"},"content":{"rendered":"\n

Alors que les amateurs des citadines \u00e9lectriques ont les yeux riv\u00e9s sur les futures Renault 5 E-Tech\u00a0et\u00a0Peugeot e-208, une petite inconnue venue de Chine commence \u00e0 faire parler d\u2019elle en Europe. Son nom :\u00a0Dongfeng Box, une citadine 100 % \u00e9lectrique qui ne paye pas de mine, mais qui commence d\u00e9j\u00e0 \u00e0 bousculer les habitudes du march\u00e9 automobile europ\u00e9en, avec des commodit\u00e9s, des performances et des prix d\u00e9fiant toute concurrence.<\/em><\/strong> Elle est d\u00e9j\u00e0 la voiture \u00e9lectrique la plus immatricul\u00e9e en Tunisie en 2026. <\/em><\/strong><\/p>\n\n\n\n

Habib Glenza<\/strong>, \u00e0 Lodz.<\/em><\/p>\n\n\n\n\n\n\n\n

Ce mod\u00e8le est le premier v\u00e9hicule de la marque chinoise Dongfeng commercialis\u00e9 en Europe, sur le tr\u00e8s strat\u00e9gique segment B, celui des Clio, 208 et bient\u00f4t Renault 5 \u00e9lectrique. Et il ne se contente pas d\u2019exister : il d\u00e9passe d\u00e9j\u00e0 en ventes des rivales comme la Fiat Grande Panda sur le march\u00e9 espagnol, avec un rapport prix\/\u00e9quipement qui fait r\u00e9fl\u00e9chir. Et quand on regarde son tarif et ce qu\u2019il offre de s\u00e9rie, on comprend pourquoi Renault et Peugeot ont une nouvelle raison de s\u2019en m\u00e9fier.<\/p>\n\n\n\n

La citadine \u00e9lectrique chinoise bouscule le segment B<\/h2>\n\n\n\n

Le Dongfeng Box est une petite berline \u00e0 hayon 100 % \u00e9lectrique, pens\u00e9e d\u2019abord pour la ville et les trajets p\u00e9riurbains. Sous son capot, on trouve une batterie LFP de 42,3 kWh qui alimente un moteur de 70 kW, soit 95 ch, pour un couple de 160 Nm envoy\u00e9 aux roues avant. Le constructeur annonce un 0 \u00e0 100 km\/h en 10,6 s et une vitesse de pointe de 140 km\/h, des valeurs en phase avec une utilisation quotidienne tranquille. L\u2019autonomie homologu\u00e9e atteint 310 km selon le cycle WLTP.<\/p>\n\n\n\n

La gamme Box est presque fig\u00e9e, avec tr\u00e8s peu d\u2019options en dehors des couleurs. Dongfeng mise sur la strat\u00e9gie du \u00abtout de s\u00e9rie\u00bb<\/em> pour son \u00e9lectrique abordable. R\u00e9sultat, cette petite citadine chinoise arrive en concessions espagnoles avec un \u00e9quipement qui ferait rougir plus d\u2019une compacte :<\/p>\n\n\n\n

– multiples airbags frontaux, lat\u00e9raux et rideaux ;<\/p>\n\n\n\n

– jantes alliage de 17 pouces et projecteurs full LED avec feux de jour LED ;<\/p>\n\n\n\n

– tableau de bord num\u00e9rique de 5 pouces et \u00e9cran tactile central de 12,5 pouces avec USB, Bluetooth et radio num\u00e9rique ;<\/p>\n\n\n\n

– climatisation automatique, vitres \u00e9lectriques, acc\u00e8s et d\u00e9marrage sans cl\u00e9, verrouillage centralis\u00e9 \u00e0 distance ;<\/p>\n\n\n\n

– sellerie en simili-cuir, accoudoir central avant, si\u00e8ges avant chauffants, ventil\u00e9s et \u00e0 r\u00e9glages \u00e9lectriques ;<\/p>\n\n\n\n

– volant multifonction en cuir r\u00e9glable en hauteur ;<\/p>\n\n\n\n

– r\u00e9gulateur de vitesse adaptatif avec limiteur, aide au d\u00e9marrage en c\u00f4te ;<\/p>\n\n\n\n

– capteurs de stationnement avant et arri\u00e8re, cam\u00e9ra de vision 360\u00b0 ;<\/p>\n\n\n\n

– alerte de franchissement de ligne, alerte de trafic arri\u00e8re transversal, surveillance de la pression des pneus ;<\/p>\n\n\n\n

– syst\u00e8me d\u2019appel d\u2019urgence e-Call.<\/p>\n\n\n\n

Sur une citadine \u00e9lectrique, voir des si\u00e8ges ventil\u00e9s, une cam\u00e9ra 360\u00b0 ou un r\u00e9gulateur adaptatif propos\u00e9s d\u2019office reste assez rare. C\u2019est justement ce cocktail d\u2019autonomie correcte, de prestations de confort et d\u2019aides \u00e0 la conduite qui commence \u00e0 attirer des clients en Europe, l\u00e0 o\u00f9 les mod\u00e8les europ\u00e9ens misent plus souvent sur des packs et des options payantes.<\/p>\n\n\n\n

Le prix sous 20 000 \u20ac inqui\u00e8te Renault et Peugeot<\/h2>\n\n\n\n

Le vrai s\u00e9isme pour les constructeurs europ\u00e9ens vient du prix. En tarif catalogue, le Dongfeng Box est affich\u00e9 \u00e0 27 265 \u20ac sur le march\u00e9 espagnol, hors promotions. Les offres rep\u00e9r\u00e9es actuellement appliquent un rabais qui atteint 8 890 \u20ac, ce qui ram\u00e8ne le prix de vente \u00e0 18 375 \u20ac.<\/p>\n\n\n\n

Autrement dit, une citadine \u00e9lectrique bien \u00e9quip\u00e9e, avec plus de 300 km d\u2019autonomie WLTP, passe sous la barre des 18 500 \u20ac.<\/p>\n\n\n\n

La remise reste soumise \u00e0 conditions, avec mention de disponibilit\u00e9 limit\u00e9e et de financement obligatoire, et n\u2019a pas de valeur contractuelle, mais le signal envoy\u00e9 au march\u00e9 est clair.<\/p>\n\n\n\n

\u00c0 ce niveau de tarif r\u00e9el, le\u00a0Dongfeng Box\u00a0se retrouve frontalement face aux futures\u00a0Renault 5 E-Tech\u00a0et\u00a0Peugeot e-208, mais aussi aux Citro\u00ebn \u00eb-C3 et Fiat Grande Panda \u00e9lectrique, dans un\u00a0segment B\u00a0qui s\u2019\u00e9lectrifie \u00e0 toute vitesse. Le fait qu\u2019il surpasse d\u00e9j\u00e0 la Fiat Grande Panda en immatriculations en Espagne montre que des clients sont pr\u00eats \u00e0 tenter l\u2019aventure avec une marque chinoise quand le rapport prix\/\u00e9quipement s\u2019envole. Les premiers crash-tests europ\u00e9ens ont toutefois attribu\u00e9 au mod\u00e8le une note de 3 \u00e9toiles, un point faible dont les constructeurs fran\u00e7ais ne manqueront pas de se servir pour d\u00e9fendre leurs citadines, m\u00eame si la pression exerc\u00e9e par un tel ticket d\u2019entr\u00e9e sur le march\u00e9 de l\u2019\u00e9lectrique reste bien r\u00e9elle.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dongfeng Box, une citadine 100 % \u00e9lectrique qui ne paye pas de mine, commence \u00e0 bousculer le march\u00e9 automobile europ\u00e9en sur son segment. <\/p>\n","protected":false},"author":8,"featured_media":19434654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,54707,993,995,2433],"tags":[129720,129719,128100,129721,92062,129722],"class_list":["post-19434610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-auto","category-conso","category-economie","category-tunisie","tag-automobile-chinoise","tag-citadine-electrique","tag-dongfeng","tag-fiat-grande-panda","tag-peugeot-e-208","tag-renault-5-e-tech"],"yoast_head":"\nAuto \u00e9lectrique | Dongfeng Box bouscule les Europ\u00e9ennes de son segment\u00a0 - Kapitalis<\/title>\n<meta name=\"description\" content=\"Dongfeng Box, une citadine 100 % \u00e9lectrique qui ne paye pas de mine, commence \u00e0 bousculer le march\u00e9 automobile europ\u00e9en sur son segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2026\/08\/14\/auto-electrique-dongfeng-box-bouscule-les-europeennes-de-son-segment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto \u00e9lectrique | Dongfeng Box bouscule les Europ\u00e9ennes de son segment\u00a0 - 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