{"id":199106,"date":"2019-02-20T19:32:00","date_gmt":"2019-02-20T18:32:00","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=199106"},"modified":"2019-02-20T19:32:00","modified_gmt":"2019-02-20T18:32:00","slug":"focus-sur-les-lecons-a-tirer-des-investissements-de-jeff-bezos","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/02\/20\/focus-sur-les-lecons-a-tirer-des-investissements-de-jeff-bezos\/","title":{"rendered":"Focus sur les le\u00e7ons \u00e0 tirer des investissements de Jeff Bezos"},"content":{"rendered":"

\"\"<\/p>\n

Alors que Jeff Bezos, CEO d\u2019Amazon, fait les gros titres suite \u00e0 l\u2019annonce de son divorce, sa fortune est pass\u00e9e \u00e0 la loupe. A titre personnel ou via ses entreprises, l\u2019homme peut se vanter d\u2019avoir r\u00e9alis\u00e9 de multiples investissements fructueux.<\/strong> <\/em><\/p>\n

Par Meriem Majdoub<\/strong><\/p>\n

<\/p>\n

En effet, Jeff Bezos fut l\u2019un des premiers \u00e0 miser sur des entreprises telles Google, Uber ou encore AirBnb. Quelles le\u00e7ons tirer des investissements de l’un des hommes les plus riches du monde ?<\/p>\n

Diversification, diversification, diversification<\/h3>\n

Bezos n\u2019a pas de limites quand il s\u2019agit de placer son argent. L\u2019homme dispose de trois canaux majeurs pour ses investissements : d\u2019une part via la soci\u00e9t\u00e9 Amazon, d\u2019autre part via Bezos Expeditions et enfin en nom propre via divers holdings notamment.<\/p>\n

Si les investissements r\u00e9alis\u00e9s par Amazon sont souvent des acquisitions (Whole Foods Market, Zappos.com, etc.), Bezos Expeditions est un v\u00e9hicule d\u2019investissement. C\u2019est \u00e0 travers ce p\u00f4le que Bezos a notamment investi dans \u2018\u2018Business Insider\u2019\u2019<\/em>, Stack Overflow et bien d’autres. En nom propre, l\u2019acquisition la plus notable est bien entendu celle du \u2018\u2018Washington Post\u2019\u2019<\/em> en 2013 par l’entremise de son holding Nash Holdings LLC.<\/p>\n

\"\"<\/p>\n

Amazon n’est qu’un des v\u00e9hicules d’investissement \u00e0 la disposition de Jeff Bezos. <\/em><\/p>\n

Source : IG<\/em><\/p>\n

Sa strat\u00e9gie d\u2019investissement r\u00e9v\u00e8le un esprit touche-\u00e0-tout<\/a>,<\/strong> sans restrictions, le tout accompagn\u00e9 d’un solide instinct. Pour l\u2019investisseur individuel, il est possible de r\u00e9pliquer cette strat\u00e9gie et d\u2019atteindre une diversification \u00e9lev\u00e9e en achetant par exemple des CFD. Ces produits d\u00e9riv\u00e9s permettent d\u2019investir dans des march\u00e9s aussi vari\u00e9s que les actions, les devises, les indices ou encore les mati\u00e8res premi\u00e8res. Pour trouver le meilleur broker en CFD<\/strong><\/a>, vous devez tenir compte de diff\u00e9rents \u00e9l\u00e9ments, dont la r\u00e9putation du courtier, l\u2019offre de sous-jacents, les options suppl\u00e9mentaires (stop garanti), l\u2019effet de levier et les spreads.<\/p>\n

Autre constante dans les investissements de Jeff Bezos : une qualit\u00e9 de visionnaire et une recherche de compl\u00e9mentarit\u00e9. Certes, l\u2019homme investit dans des secteurs tr\u00e8s diff\u00e9rents mais les acquisitions sont souvent le r\u00e9sultat d\u2019une logique calculatrice implacable. Bezos est un anticipateur n\u00e9.<\/p>\n

Une fi\u00e8vre acheteuse chez les GAFA<\/h3>\n

Cette curiosit\u00e9 et cette horizontalit\u00e9 dans les investissements n\u2019est pas propre \u00e0 Amazon. Les quatre membres des GAFA sont pris d’une fi\u00e8vre acheteuse f\u00e9brile. Si certaines acquisitions comme celles de WhatsApp ou Instagram par Facebook sont le reflet d\u2019une strat\u00e9gie assez classique, d\u2019autres laissent pr\u00e9sager de l\u2019avenir comme l\u2019acquisition de Nest Labs par Google pour un demi milliard de dollars en 2014.<\/p>\n

\"\"<\/p>\n

Source : IG<\/em><\/p>\n

Ceci dit, les GAFA sont loin d\u2019\u00eatre les champions en mati\u00e8re d\u2019investissement. Le graphique ci-dessous donne un aper\u00e7u des d\u00e9penses d\u2019acquisition des plus grosses entreprises technologiques. Le champion toutes cat\u00e9gories \u00e0 ce niveau est Cisco avec 72,6 milliards d\u2019euros d\u2019investissement sur moins de 30 ans. Amazon et ses 18 milliards d\u2019euros ferait presque figure de Petit Poucet. Si cela vous int\u00e9resse, vous pouvez consulter la page Acquisitive Tech qui retrace les acquisitions de ces entreprises<\/a>.<\/p>\n

\"\"<\/p>\n

Source : IG<\/em><\/p>\n

La strat\u00e9gie tentaculaire de Jeff Bezos<\/h3>\n

La vraie le\u00e7on \u00e0 retenir des tactiques d\u2019investissement de Bezos est la suivante : dans un monde o\u00f9 tout s\u2019imbrique et se connecte, mieux vaut avoir ses entr\u00e9es dans tous les secteurs. Il n’est pas dit qu\u2019en achetant une soci\u00e9t\u00e9 d\u2019analyse web d\u00e9nomm\u00e9e Alexa en 1999, Amazon imaginait d\u00e9j\u00e0 que ce nom deviendrait un incontournable dans beaucoup de foyers.<\/p>\n

Aujourd\u2019hui, Monsieur Bezos a des int\u00e9r\u00eats dans des secteurs aussi divers que le domaine m\u00e9dical via notamment l’entreprise Grail qui vise \u00e0 d\u00e9tecter les cancers par prise de sang ou encore l\u2019\u00e9ducation avec EverFi et son logiciel d\u00e9di\u00e9. Le nom de Jeff Bezos est donc encore appel\u00e9 \u00e0 r\u00e9sonner dans le futur et son empire tentaculaire n\u2019est certainement pas pr\u00eat de s\u2019effondrer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que Jeff Bezos, CEO d\u2019Amazon, fait les gros titres suite \u00e0 l\u2019annonce de son divorce, sa fortune est pass\u00e9e \u00e0 la loupe. A titre personnel ou via ses entreprises, l\u2019homme peut se vanter d\u2019avoir r\u00e9alis\u00e9 de multiples investissements fructueux. Par Meriem Majdoub<\/p>\n","protected":false},"author":8,"featured_media":199107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[4614],"class_list":["post-199106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-google"],"yoast_head":"\nFocus sur les le\u00e7ons \u00e0 tirer des investissements de Jeff Bezos - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2019\/02\/20\/focus-sur-les-lecons-a-tirer-des-investissements-de-jeff-bezos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus sur les le\u00e7ons \u00e0 tirer des investissements de Jeff Bezos - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Alors que Jeff Bezos, CEO d\u2019Amazon, fait les gros titres suite \u00e0 l\u2019annonce de son divorce, sa fortune est pass\u00e9e \u00e0 la loupe. 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