La soci\u00e9t\u00e9 Cellcom a enregistr\u00e9 une baisse de son chiffre d\u2019affaire pass\u00e9 de 35,8 millions de dinars tunisiens (MDT) en 2017, \u00e0 33,4 MDT en 2018. Mais elle maintient de le cap, notamment sur l’international…\u00a0<\/strong><\/em><\/p>\n<\/p>\n
Cette baisse est due \u00e0 la r\u00e9traction de la demande face \u00e0 un contexte \u00e9conomique difficile, une augmentation des prix de vente due au taux de change, et \u00e0 l\u2019augmentation du risque d\u2019impay\u00e9s, l\u2019obligeant \u00e0 restreindre ses ventes aux clients les moins solvables, expliue la soci\u00e9t\u00e9 dans une r\u00e9cente communication.<\/p>\n
En 2018, le taux de marge brute de la soci\u00e9t\u00e9 a baiss\u00e9 \u00e0 18,2% contre 21,2% en 2017. Cette baisse est la cons\u00e9quence de son effort pour absorber une partie de l\u2019augmentation des prix r\u00e9sultant du glissement du dinar tunisien face au dollar, afin de conserver ses clients et partenaires historiques, et de maintenir sa part de march\u00e9.<\/p>\n
Cellcom a adopt\u00e9 un processus d\u2019optimisation de ressources dans le cadre d\u2019un plan de restructuration, visant la r\u00e9duction de ses charges pour faire face \u00e0 la concurrence agressive du march\u00e9.<\/p>\n
Rappelons tout de m\u00eame la success story<\/em> de Cellcom qui, d\u2019ann\u00e9e en ann\u00e9e, depuis sa cr\u00e9ation en 1997, a r\u00e9alis\u00e9 des progr\u00e8s significatifs.<\/p>\nDu statut de distributeur en Tunisie de, notamment, Motorola, LG Mobile, Tunisiana et Tunisie Telecom, Cellcom est pass\u00e9e \u00e0 la cr\u00e9ation et lanc\u00e9 en 2006 sa marque historique Evertek avec des fours \u00e0 micro-ondes, des lecteurs DVD, etc.<\/p>\n
En 2009, la marque a lanc\u00e9 son premier t\u00e9l\u00e9phone mobile \u00e0 double sim, le Evertek X9. En 2011, elle a lanc\u00e9 HiLine, sa marque d\u2019accessoires high tech.<\/p>\n
Les ann\u00e9es 2012 et 2013 ont marqu\u00e9 un tournant historique pour la soci\u00e9t\u00e9 qui devient un acteur majeur de la t\u00e9l\u00e9phonie en Tunisie. Evertek et Cellcom lancent le premier smartphone sous Android, EverGlory, et la premi\u00e8re tablette Android, EverPad 7.
\nEvertek devient ainsi 3e constructeur de t\u00e9l\u00e9phones en Tunisie et 2e constructeur de smartphones, d\u00e9passant ainsi des marques am\u00e9ricaines, su\u00e9doises, ou autres europ\u00e9ennes.<\/p>\n
En 2014, Cellcom fait son introduction en bourse. En 2016, la soci\u00e9t\u00e9 passe \u00e0 l\u2019international et cr\u00e9e sa premi\u00e8re filiale en Afrique en s\u2019installant \u00e0 Abidjan. En l\u2019espace d\u2019une ann\u00e9e, Evertek s\u2019installe dans quatre pays africains dont la C\u00f4te d\u2019Ivoire.<\/p>\n
En 2018, Cellcom lance la distribution des produits de la marque t\u00e9l\u00e9phonique Infinix en Tunisie, et cr\u00e9e sa propre filiale Cellcom Distribution, sp\u00e9cialis\u00e9e en petits produits \u00e9lectrom\u00e9nagers.<\/p>\n
A. M.<\/strong> (avec communiqu\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"Ouverture de la premi\u00e8re boutique Evertek (Cellcom) \u00e0 Abidjan, en C\u00f4te d’Ivoire.\u00a0 La soci\u00e9t\u00e9 Cellcom a enregistr\u00e9 une baisse de son chiffre d\u2019affaire pass\u00e9 de 35,8 millions de dinars tunisiens (MDT) en 2017, \u00e0 33,4 MDT en 2018. Mais elle maintient de le cap, notamment sur l’international…\u00a0<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[22,6153,240,15149],"class_list":["post-204735","post","type-post","status-publish","format-standard","hentry","category-economie","category-tunisie","tag-abidjan","tag-cellcom","tag-cote-divoire","tag-evertek"],"yoast_head":"\n
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<\/p>\n