{"id":206406,"date":"2019-04-12T11:30:24","date_gmt":"2019-04-12T10:30:24","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=206406"},"modified":"2019-04-12T11:30:24","modified_gmt":"2019-04-12T10:30:24","slug":"un-atelier-a-tunis-sur-la-franchise-a-la-portee-des-pme","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/04\/12\/un-atelier-a-tunis-sur-la-franchise-a-la-portee-des-pme\/","title":{"rendered":"Un atelier \u00e0 Tunis sur la franchise \u00e0 la port\u00e9e des PME"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-206433\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2019\/04\/Franchise-4.jpg\" alt=\"\" width=\"626\" height=\"380\" \/><\/p>\n<p><strong><em>Un atelier sur la franchise se tiendra le mardi prochain, 16 avril 2019, \u00e0 partir de 8:30 \u00e0 l\u2019h\u00f4tel Concorde (restaurant Le Paris), aux Berges du Lac de Tunis, et sera anim\u00e9 par Murad Alnasur, consultant international, sp\u00e9cialis\u00e9 dans le domaine de la franchise. <\/em><\/strong><\/p>\n<p><!--more--><\/p>\n<p>L\u2019atelier est organis\u00e9 par la Chambre tuniso-am\u00e9ricaine d\u2019industrie et\u00a0de commerce et (AmCham), en collaboration avec la Chambre nationale des femmes chefs d\u2019entreprise (CNFCE), l\u2019Association tunisienne de la franchise (ATF), et le Conseil des chambres mixtes de Tunisie.<\/p>\n<p>Murad Alnasur, qui animera cet atelier, est un v\u00e9ritable v\u00e9t\u00e9ran de la franchise. Il jouit d\u2019une vaste exp\u00e9rience dans ce mod\u00e8le de business, apr\u00e8s avoir pass\u00e9 plus de 30 ans dans l&rsquo;industrie de la restauration aux \u00c9tats-Unis, et travaill\u00e9 pour des entreprises de restauration multinationales, telles que Brinker International, Cracker Barrel, Ponderosa, Dave et Busters.<\/p>\n<p>Alnasur est responsable de l\u2019exploitation de 4 marques r\u00e9gionales : Scoozi, Napoletana, La Piazza et Bob\u2019s Easy Diner. Il est le fondateur de la carte de pointage, un syst\u00e8me de notation \u00e0 utiliser lors de l&rsquo;\u00e9valuation d&rsquo;une marque pour la r\u00e9gion, et a, \u00e9galement, profond\u00e9ment marqu\u00e9 le secteur de la franchise de son empreinte, lors de son long s\u00e9jour aux Emirats arabes unis, et a \u00e9t\u00e9 sollicit\u00e9 par de nombreuses institutions locales et internationales.<\/p>\n<p>Alnasur d\u00e9battra en marge de l\u2019atelier de quatre th\u00e8mes majeurs.<\/p>\n<p>En premier lieu, comment transformer une entreprise de franchise: cela implique une explication d\u00e9taill\u00e9e de la pr\u00e9paration de la marque pour la franchise. Sont inclus les \u00e9l\u00e9ments qui devraient \u00eatre disponibles, pour que la marque soit certifi\u00e9e en tant que franchis\u00e9e. Cette pr\u00e9sentation est interactive avec les participants.<\/p>\n<p>En deuxi\u00e8me lieu, il s\u2019agit de la mani\u00e8re de cr\u00e9er un concept et de le mettre en \u0153uvre (cr\u00e9ation d&rsquo;entreprise): M. Alnasur pr\u00e9sentera la cr\u00e9ation des \u00e9l\u00e9ments essentiels d&rsquo;une marque, pour la distinguer sur le march\u00e9, \u00e0 savoir les crit\u00e8res de conception, l\u2019approvisionnement alimentaire, le recrutement de personnel, l\u2019approvisionnement en mati\u00e8res premi\u00e8res, la tarification des menus, la pr\u00e9paration et la grande ouverture.<\/p>\n<p>Le troisi\u00e8me th\u00e8me qui concerne directement les petites et moyennes entreprises tunisiennes, portera sur la mani\u00e8re de d\u00e9velopper un mod\u00e8le de franchise transfrontali\u00e8re, en Afrique du Nord et au Moyen-Orient.<\/p>\n<p>L\u2019atelier se terminera sur les activit\u00e9s de franchise en g\u00e9n\u00e9ral, et les aspects \u00e0 prendre en compte pour le d\u00e9veloppement du r\u00e9seau.<\/p>\n<p><strong><em>Source\u00a0:<\/em><\/strong> communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un atelier sur la franchise se tiendra le mardi prochain, 16 avril 2019, \u00e0 partir de 8:30 \u00e0 l\u2019h\u00f4tel Concorde (restaurant Le Paris), aux Berges du Lac de Tunis, et sera anim\u00e9 par Murad Alnasur, consultant international, sp\u00e9cialis\u00e9 dans le domaine de la franchise.<\/p>\n","protected":false},"author":22,"featured_media":206427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[16864,28264],"class_list":["post-206406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-amcham-tunisia","tag-cnfce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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