{"id":208509,"date":"2019-04-23T17:24:28","date_gmt":"2019-04-23T16:24:28","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=208509"},"modified":"2019-04-23T17:24:30","modified_gmt":"2019-04-23T16:24:30","slug":"les-orientations-strategiques-des-assurances-star-en-2019","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/04\/23\/les-orientations-strategiques-des-assurances-star-en-2019\/","title":{"rendered":"Les orientations strat\u00e9giques des assurances Star en 2019"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2019\/04\/star.jpg\" alt=\"\" class=\"wp-image-206912\"\/><\/figure>\n\n\n\n<p><em><strong>Maintien de la strat\u00e9gie de d\u00e9veloppement et de leadership, redressement, suivi des frais g\u00e9n\u00e9raux et modernisation digitale, telles sont les principales orientations de la Soci\u00e9t\u00e9 nationale d&rsquo;assurances et r\u00e9assurances (Star) pour cette ann\u00e9e 2019.<\/strong><\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>En termes d&rsquo;assurances biens et responsabilit\u00e9s (ABR) non auto, la Star compte accro\u00eetre sa pr\u00e9sence commerciale dans le secteur priv\u00e9, aussi bien aupr\u00e8s des professionnels qu&rsquo;aupr\u00e8s des entreprises. <\/p>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;animer son r\u00e9seau, et de poursuivre une politique de r\u00e9mun\u00e9ration incitative, dynamiser le canal de courtage aupr\u00e8s des petites, moyennes et grandes entreprises, et multiplier les partenariats avec la Banque nationale agricole (BNA), dans l&rsquo;agriculture.<\/p>\n\n\n\n<p>Cette m\u00eame pr\u00e9sence commerciale est envisag\u00e9e aupr\u00e8s de particuliers, en termes de multi-\u00e9quipement, et d&rsquo;utilisation accrue du canal bancaire, en partenariat avec la Soci\u00e9t\u00e9 tunisienne de banques (STB). <\/p>\n\n\n\n<p>En termes de ABR Auto, la Star vise l&rsquo;orientation de la production vers les segments les plus rentables, une meilleure s\u00e9lection des risques en collaboration avec le r\u00e9seau, un pilotage technique renforc\u00e9, une surveillance du portefeuille, et une lutte accrue contre la fraude.<\/p>\n\n\n\n<p>Sont \u00e9galement envisag\u00e9s, en 2019, une politique de provisionnement prudente, une acc\u00e9l\u00e9ration de la cadence de gestion (et de r\u00e8glements), une approche proactive de tarification, et une ren\u00e9gociation des contrats flottes non b\u00e9n\u00e9ficiaires.  <\/p>\n\n\n\n<p>C\u00f4t\u00e9 vie et sant\u00e9 collective, il s&rsquo;agit de renforcer le canal banque-assurance, promouvoir les plans d\u2019\u00e9pargne-retraite aupr\u00e8s des petites et moyennes entreprises (PME), maintenir son leadership dans la sant\u00e9 collective, et moderniser les outils et les interfaces client. <\/p>\n\n\n\n<p>Pour terminer, dans son programme de transformation en 2019, la Star pr\u00e9voit de ma\u00eetriser les frais g\u00e9n\u00e9raux, une mont\u00e9e en comp\u00e9tence, la simplification et la digitalisation des processus, et la promotion du mod\u00e8le omnicanal. <\/p>\n\n\n\n<p style=\"text-align:right\"><strong><em>A. <\/em>M. <\/strong>: (avec <a href=\"https:\/\/www.star.com.tn\">Star). <\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><div>Segment  ABR* NON AUTO:  Pr\u00e9sence commerciale accrue sur le secteur priv\u00e9 avec pour les professionnels &amp; les entreprises : \u2022 Animation r\u00e9seau &amp; poursuite politique r\u00e9mun\u00e9ration incitative ; \u2022 Dynamisation du canal de courtage (PME &amp; grands comptes) ; \u2022 Multiplication des partenariats (BNA dans le domaine agricole).  <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintien de la strat\u00e9gie de d\u00e9veloppement et de leadership, redressement, suivi des frais g\u00e9n\u00e9raux et modernisation digitale, telles sont les principales orientations de la Soci\u00e9t\u00e9 nationale d&rsquo;assurances et r\u00e9assurances (Star) pour cette ann\u00e9e 2019.<\/p>\n","protected":false},"author":22,"featured_media":208538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[4793,857],"class_list":["post-208509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-communique","tag-star"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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