{"id":22012,"date":"2015-10-28T15:05:44","date_gmt":"2015-10-28T14:05:44","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=22012"},"modified":"2015-10-28T15:59:39","modified_gmt":"2015-10-28T14:59:39","slug":"la-publicite-en-tunisie-un-secteur-anarchique","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2015\/10\/28\/la-publicite-en-tunisie-un-secteur-anarchique\/","title":{"rendered":"La publicit\u00e9 en Tunisie : Un secteur anarchique"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22030\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/10\/Publicite.jpg\" alt=\"Publicite\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Des repr\u00e9sentants de la soci\u00e9t\u00e9 civile et des experts en communication ont appel\u00e9 les autorit\u00e9s \u00e0 organiser le secteur de la publicit\u00e9 commerciale en Tunisie.<\/strong> <\/em><br \/>\n<!--more--><\/p>\n<p>Lors d&rsquo;un atelier de r\u00e9flexion tenu, aujourd\u2019hui, \u00e0 Tunis, sur le th\u00e8me de \u00ab<em>la publicit\u00e9 en Tunisie entre organisation et protection du consommateur<\/em>\u00bb, les participants ont recommand\u00e9 l&rsquo;\u00e9laboration d&rsquo;un code d\u00e9ontologique de la profession publicitaire en Tunisie et d&rsquo;\u0153uvrer \u00e0 la publication d&rsquo;un code de la communication publicitaire.<\/p>\n<p>Ils ont, en outre, appel\u00e9 \u00e0 la mise en place de solutions \u00e0 m\u00eame de prot\u00e9ger le consommateur contre l&rsquo;exc\u00e8s de spots publicitaires, notamment en mati\u00e8re de pr\u00e9servation des donn\u00e9es personnelles du r\u00e9cepteur.<\/p>\n<p>Le pr\u00e9sident de l&rsquo;Association tunisienne d&rsquo;orientation du consommateur et de rationalisation de la consommation, Lotfi Riahi, a mis l&rsquo;accent sur l&rsquo;absence de publicit\u00e9 pour sensibiliser le public aux sujets d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral, alors que nous assistons \u00e0 un exc\u00e8s de la publicit\u00e9 commerciale, notamment sur les m\u00e9dias public (TV et radios publiques).<\/p>\n<p>Le responsable a, par ailleurs, critiqu\u00e9 la Haute autorit\u00e9 ind\u00e9pendante de la communication audiovisuelle (Haica) qui, selon ses dires, ne contr\u00f4le pas la qualit\u00e9 des spots publicitaires commerciaux qui d\u00e9t\u00e9riorent le go\u00fbt du public et encouragent certains comportements inacceptables. Il a recommand\u00e9 l&rsquo;organisation du secteur et la r\u00e9vision de certains textes juridiques qui \u00ab<em>ne correspondent pas au paysage commercial du pays<\/em>\u00bb, a-t-il estim\u00e9.<\/p>\n<p>D&rsquo;apr\u00e8s le directeur g\u00e9n\u00e9ral de l&rsquo;Institut national de la consommation (INC), Tarek Ben Jazia, le secteur de la publicit\u00e9 ne figure pas parmi les secteurs organis\u00e9s et souffre de plusieurs d\u00e9faillances qui ont un impact important sur les consommateurs, particuli\u00e8rement les plus jeunes d&rsquo;entre eux.<\/p>\n<p>Ces manquements ont trait au langage utilis\u00e9 dans la publicit\u00e9, qui est parfois irrespectueux, en plus de l&rsquo;incitation \u00e0 des comportements inacceptables et l&rsquo;atteinte aux donn\u00e9es personnelles \u00e0 travers l&rsquo;envoi ou la r\u00e9ception de messages comportant des publicit\u00e9s sur l&rsquo;adresse \u00e9lectronique.<\/p>\n<p>Selon les statistiques de Sigma Conseil, les investissements dans le secteur de la publicit\u00e9 ont atteint en 2014, pr\u00e8s de 196 MD contre 162,4 MD, en 2013.<\/p>\n<p>Le secteur des t\u00e9l\u00e9communications accapare la part du lion avec 46,2% des investissements, suivi de celui de l&rsquo;agroalimentaire (45,3%) et de l&rsquo;hygi\u00e8ne corporelle (12,1%).<\/p>\n<p style=\"text-align: right;\"><strong>A. B. M. <\/strong>(avec Tap)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des repr\u00e9sentants de la soci\u00e9t\u00e9 civile et des experts en communication ont appel\u00e9 les autorit\u00e9s \u00e0 organiser le secteur de la publicit\u00e9 commerciale en Tunisie.<\/p>\n","protected":false},"author":11,"featured_media":22030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[996,2433],"tags":[3206,6854,755,8746],"class_list":["post-22012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-tunisie","tag-consommateurs","tag-deontologie","tag-publicite","tag-spot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicit\u00e9 en Tunisie : Un secteur anarchique - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2015\/10\/28\/la-publicite-en-tunisie-un-secteur-anarchique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 en Tunisie : Un secteur anarchique - 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