{"id":227736,"date":"2019-07-23T17:39:10","date_gmt":"2019-07-23T16:39:10","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=227736"},"modified":"2019-07-23T17:39:16","modified_gmt":"2019-07-23T16:39:16","slug":"workshops-groupm-tunisie-demythifie-la-data-la-technologie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/07\/23\/workshops-groupm-tunisie-demythifie-la-data-la-technologie\/","title":{"rendered":"Workshops : GroupM Tunisie d\u00e9mythifie la data &#038; la technologie"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2019\/07\/Karima-Zmerli.jpg\" alt=\"\" class=\"wp-image-227739\"\/><figcaption><em>Karima Zmerli.<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong><em>Via ses agences Mindshare &amp; Mediacom, GroupM Tunisie organise une s\u00e9rie de workshops sous l\u2019intitul\u00e9 : \u00abTecHour\u00bb, afin de sensibiliser et inspirer clients et partenaires \u00e0 l\u2019importance de l\u2019adoption de la technologie et de la data dans la r\u00e9flexion business de l\u2019entreprise. <\/em><\/strong><br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p> En effet, les martechs constituent aujourd\u2019hui un levier business indispensable dans la compr\u00e9hension et le ciblage des consommateurs gr\u00e2ce \u00e0 la collecte, l\u2019analyse et l\u2019interpr\u00e9tation de la data. <br><\/p>\n\n\n\n<p> Dans ce contexte, GroupM Tunisie a eu le privil\u00e8ge de recevoir, vendredi 5 juillet 2019, dans ses locaux, Karima Zmerli, Chief Data Science Officer chez Wavemaker New York, agence s\u0153ur \u00e0 Mindshare &amp; Medicom appartenant au GroupM.<br><\/p>\n\n\n\n<p> Durant le workshop, Karima a mis l\u2019accent sur l\u2019importance de la Data et les diff\u00e9rentes technologies qui permettent une meilleure connaissance du consommateur et des m\u00e9caniques de ciblage plus pr\u00e9cises et efficientes pour plus de conversion et d\u2019efficacit\u00e9 business.<br><\/p>\n\n\n\n<p><strong><em> Source <\/em><\/strong>: communiqu\u00e9. <br><\/p>\n\n\n\n<p> <iframe loading=\"lazy\" title=\"Karima Zmerli partage son expe\u0301rience de Data Sciences avec la Team Group M Tunisia\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/cNs4CW3V3g4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via ses agences Mindshare &amp; Mediacom, GroupM Tunisie organise une s\u00e9rie de workshops sous l\u2019intitul\u00e9 : \u00abTecHour\u00bb, afin de sensibiliser et inspirer clients et partenaires \u00e0 l\u2019importance de l\u2019adoption de la technologie et de la data dans la r\u00e9flexion business de l\u2019entreprise.<\/p>\n","protected":false},"author":8,"featured_media":227739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,996,2433],"tags":[21133],"class_list":["post-227736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-media","category-tunisie","tag-mindshare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshops : GroupM Tunisie d\u00e9mythifie la data &amp; 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