{"id":237403,"date":"2019-09-06T12:03:17","date_gmt":"2019-09-06T11:03:17","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=237403"},"modified":"2019-09-06T12:03:21","modified_gmt":"2019-09-06T11:03:21","slug":"presidentielle-2019-la-societe-civile-tunisienne-reclame-a-facebook-transparence-et-responsabilite","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/09\/06\/presidentielle-2019-la-societe-civile-tunisienne-reclame-a-facebook-transparence-et-responsabilite\/","title":{"rendered":"Pr\u00e9sidentielle 2019 : la soci\u00e9t\u00e9 civile tunisienne r\u00e9clame \u00e0 Facebook transparence et responsabilit\u00e9"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Suite \u00e0 l’engagement<\/a> international de Facebook en date du 13 septembre 2018, <\/em>Access Now<\/em><\/a><\/strong>\u00a0et 14 organisations civiles tunisiennes lui r\u00e9clament la mise en oeuvre – avant le 10 septembre 2019 – de 6 mesures de transparence et de responsabilit\u00e9 dans le processus des \u00e9lections tunisiennes.<\/em><\/strong><\/p>\n\n\n\n

Par Amina Mkada<\/strong><\/p>\n\n\n\n\n\n\n\n

Cette demande, transmise \u00e0 Facebook le 30 ao\u00fbt dernier, se justifie par la n\u00e9cessit\u00e9 pour les candidat(e)s politiques d’\u00eatre transparents, et imputables des d\u00e9penses encourues durant leur campagne. <\/p>\n\n\n\n

Ceci doit \u00e9galement inclure les campagnes sur les r\u00e9seaux sociaux puisque les candidat(e)s s’engagent activement aupr\u00e8s de leur \u00e9lectorat via Facebook qui compte 57,9 % d’utilisateurs en Tunisie, un pourcentage des plus \u00e9lev\u00e9s de la r\u00e9gion o\u00f9 le Maroc compte 42,6% et l’Alg\u00e9rie 46,2%. <\/p>\n\n\n\n

Comme pour d\u2019autres \u00e9lections dans le monde, le contenu de Facebook, notamment le contenu commandit\u00e9es et les publicit\u00e9s, pourrait jouer un r\u00f4le pr\u00e9pond\u00e9rant dans le r\u00e9sultat des \u00e9lections pr\u00e9sidentielles anticip\u00e9es du 15 septembre 2019 en Tunisie. <\/p>\n\n\n

Compte tenu de ce qui pr\u00e9c\u00e8de, les 6 mesures requises par la partie tunisienne sont les suivantes:<\/div>\n\n\n

1 . autoriser l’acc\u00e8s public aux montants d\u00e9pens\u00e9s pour les publicit\u00e9s de campagne et la devise de ces montants; <\/p>\n\n\n\n

2. autoriser l’acc\u00e8s public au nombre de publicit\u00e9s commandit\u00e9es et aux donn\u00e9es d\u00e9mographiques de l’audience cibl\u00e9e: genre, \u00e2ge, lieu et tout autre crit\u00e8re de ciblage utilis\u00e9;<\/p>\n\n\n\n

3. autoriser l’acc\u00e8s public \u00e0 l’emplacement et \u00e0 l’identit\u00e9 du commanditaire du contenu; <\/p>\n\n\n\n

4. distinguer clairement les publicit\u00e9s politiques et sociales, des autres types de contenu; <\/p>\n\n\n\n

5. autoriser l’acc\u00e8s public aux statistiques sur les publicit\u00e9s des campagnes politiques et sociales (nombre de personnes ayant vu chaque publicit\u00e9, nombre de personnes ayant cliqu\u00e9 sur chaque publicit\u00e9, montant d\u00e9pens\u00e9 pour chaque publicit\u00e9);<\/p>\n\n\n\n

6. rendre obligatoire le processus d’autorisation des publicit\u00e9s en 4 \u00e9tapes pour les commanditaires politiques et sociaux: confirmation de l’identit\u00e9, association des comptes publicitaires, gestion des avertissements, autorisation du compte Instagram. <\/p>\n","protected":false},"excerpt":{"rendered":"

Suite \u00e0 l’engagement international de Facebook en date du 13 septembre 2018, Access Now\u00a0et 14 organisations civiles tunisiennes lui r\u00e9clament la mise en oeuvre – avant le 10 septembre 2019 – de 6 mesures de transparence et de responsabilit\u00e9 dans le processus des \u00e9lections tunisiennes. Par Amina Mkada<\/p>\n","protected":false},"author":22,"featured_media":237422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,996,997,2433],"tags":[9314,3500,10078],"class_list":["post-237403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-media","category-politique","category-tunisie","tag-elections-presidentielles","tag-facebook","tag-transparence"],"yoast_head":"\nPr\u00e9sidentielle 2019 : la soci\u00e9t\u00e9 civile tunisienne r\u00e9clame \u00e0 Facebook transparence et responsabilit\u00e9 - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2019\/09\/06\/presidentielle-2019-la-societe-civile-tunisienne-reclame-a-facebook-transparence-et-responsabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9sidentielle 2019 : la soci\u00e9t\u00e9 civile tunisienne r\u00e9clame \u00e0 Facebook transparence et responsabilit\u00e9 - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Suite \u00e0 l’engagement international de Facebook en date du 13 septembre 2018, Access Now\u00a0et 14 organisations civiles tunisiennes lui r\u00e9clament la mise en oeuvre – avant le 10 septembre 2019 – de 6 mesures de transparence et de responsabilit\u00e9 dans le processus des \u00e9lections tunisiennes. 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