{"id":239053,"date":"2019-09-14T10:21:15","date_gmt":"2019-09-14T09:21:15","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=239053"},"modified":"2019-09-14T10:21:18","modified_gmt":"2019-09-14T09:21:18","slug":"tunisie-lancement-de-loperation-boosting-de-lartisanat-sur-lue-par-le-e-commerce","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/09\/14\/tunisie-lancement-de-loperation-boosting-de-lartisanat-sur-lue-par-le-e-commerce\/","title":{"rendered":"Tunisie: Lancement de l’op\u00e9ration \u00abBoosting de l’artisanat sur l’UE par le E-Commerce\u00bb"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Le Fonds Tasdir+ et 912 N\u00e9goce lancent en partenariat avec l’association Be Tounsi un appel \u00e0 manifestation d\u2019int\u00e9r\u00eat \u00e0 l’op\u00e9ration \u00abBoosting de l’artisanat sur l’UE par le E-commerce\u00bb. La date limite d’inscription est le 22 septembre 2019.\u00a0 <\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Cette op\u00e9ration vise \u00e0 porter une cr\u00e9ation artisanale tunisienne de valeur sur une niche du march\u00e9 de l\u2019Union Europ\u00e9enne, par le biais du e-commerce B2C. Dans ce cadre, un site marchand exportateur sera r\u00e9alis\u00e9 selon la classification \u00abhaut de gamme\u00bb <\/em>et se focalisera prioritairement sur les consommateurs de l\u2019UE, avec comme cible dans un premier temps la France, la Belgique et l\u2019Allemagne.\u00a0 <\/p>\n\n\n\n

La strat\u00e9gie consiste \u00e0 r\u00e9unir autour de la plateforme plus de 40 artisans pour une offre globale compl\u00e9mentaire et de qualit\u00e9, et constituer un catalogue d’articles de plus de 1.500 produits, ce qui augmentera le taux de transformation des visiteurs. <\/p>\n\n\n\n

En second lieu, il s’agira de cr\u00e9er un dispositif autour du site marchand, afin de garantir une qualit\u00e9 de service impeccable au profit du consommateur final. <\/p>\n\n\n\n

Les activit\u00e9s artisanales \u00e9ligibles sont les v\u00eatements et accessoires, les articles de d\u00e9coration et d’\u00e9quipement de la maison. Une vingtaine de familles de produits sont couvertes. <\/p>\n\n\n\n

Le projet est initi\u00e9 d\u00e8s septembre 2019 et s’\u00e9talera sur 12 mois. Son co\u00fbt global est estim\u00e9 \u00e0 609.000 DT si l\u2019on tient compte de la participation d\u2019une quarantaine d\u2019artisans. Il sera revu \u00e0 la hausse en fonction du nombre d\u2019artisans\/soci\u00e9t\u00e9s artisanales nouvellement adh\u00e9rents. <\/p>\n\n\n\n

Concernant le financement, chaque nouvelle entreprise devra adh\u00e9rer \u00e0 la strat\u00e9gie fix\u00e9e par le porteur de projet, et participer aux actions d\u00e9j\u00e0 \u00e9tablies dans le plan d’affaires, sachant que le Fonds Tasdir+ rembourse jusqu\u2019\u00e0 70% des co\u00fbts engag\u00e9s par le porteur de projet selon les proc\u00e9dures en vigueur. <\/p>\n\n\n

A. M. <\/strong>(avec Cepex<\/a>).<\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le Fonds Tasdir+ et 912 N\u00e9goce lancent en partenariat avec l’association Be Tounsi un appel \u00e0 manifestation d\u2019int\u00e9r\u00eat \u00e0 l’op\u00e9ration \u00abBoosting de l’artisanat sur l’UE par le E-commerce\u00bb. La date limite d’inscription est le 22 septembre 2019.\u00a0<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[20624,1575,15995,50236,935],"class_list":["post-239053","post","type-post","status-publish","format-standard","hentry","category-economie","category-tunisie","tag-be-tounsi","tag-cepex","tag-e-commerce","tag-fonds-tasdir","tag-ue"],"yoast_head":"\nTunisie: Lancement de l'op\u00e9ration \u00abBoosting de l'artisanat sur l'UE par le E-Commerce\u00bb - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2019\/09\/14\/tunisie-lancement-de-loperation-boosting-de-lartisanat-sur-lue-par-le-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunisie: Lancement de l'op\u00e9ration \u00abBoosting de l'artisanat sur l'UE par le E-Commerce\u00bb - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Le Fonds Tasdir+ et 912 N\u00e9goce lancent en partenariat avec l’association Be Tounsi un appel \u00e0 manifestation d\u2019int\u00e9r\u00eat \u00e0 l’op\u00e9ration \u00abBoosting de l’artisanat sur l’UE par le E-commerce\u00bb. 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