{"id":2536,"date":"2015-05-29T20:53:11","date_gmt":"2015-05-29T19:53:11","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=2536"},"modified":"2015-05-29T20:55:51","modified_gmt":"2015-05-29T19:55:51","slug":"carthage-cement-dans-la-course-aux-obstacles","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2015\/05\/29\/carthage-cement-dans-la-course-aux-obstacles\/","title":{"rendered":"Carthage Cement dans la course aux obstacles"},"content":{"rendered":"

\"Carthage-Cement\"<\/a>Carthage Cement, le 3e producteur de ciment en Tunisie, a pu r\u00e9aliser des performances malgr\u00e9 le fardeau de l\u2019endettement, qui aurait pu entraver sa bonne marche.<\/strong><\/em><\/p>\n

Par Wajdi Msaed<\/strong><\/p>\n

<\/p>\n

La Soci\u00e9t\u00e9 des ciments de Carthage (Carthage Cement, CC) est une entreprise de cr\u00e9ation r\u00e9cente, puisqu\u2019elle a vu le jour en octobre 2008. Elle appartenait \u00e0 la famille de l\u2019ex-pr\u00e9sident Ben Ali et a \u00e9t\u00e9 confisqu\u00e9e par l\u2019Etat au lendemain de la r\u00e9volution de janvier 2011. Notons, au passage, qu\u2019elle n\u2019a tenu ses premi\u00e8res assembl\u00e9es g\u00e9n\u00e9rales que le 12 octobre 2010, en tant que soci\u00e9t\u00e9 cot\u00e9e \u00e0 la Bourse de Tunis.<\/p>\n

Malgr\u00e9 ces handicaps de d\u00e9part et le retard enregistr\u00e9 dans la mise en place du projet, l\u2019usine, situ\u00e9e \u00e0 Jebel Ressas, a su se positionner sur le march\u00e9 national, quelques mois seulement apr\u00e8s son entr\u00e9e en production effective, \u00e0 la fin avril 2014.<\/p>\n

3e producteur, 1er exportateur<\/strong><\/p>\n

Dans une r\u00e9cente note, la Chambre nationale des producteurs de ciment (CNPC) a mis en exergue l\u2019am\u00e9lioration de la position de Carthage Cement sur le march\u00e9 local, au 30 avril 2015, compar\u00e9e \u00e0 la m\u00eame p\u00e9riode de 2014.<\/p>\n

En effet, et alors que tout le secteur cimentier enregistre une r\u00e9gression de -6,69% (-177.500 tonnes), les ventes locales de CC ont \u00e9volu\u00e9 de 44% pour atteindre 349.823 tonnes au 30 avril 2015, contre\u00a0 242.031 tonnes au 30 avril 2014 (+107.792 tonnes).<\/p>\n

\"Carthage-Cement-2\"<\/a>L’usine \u00e0 Jebel Ressas, \u00e0 une trentaine de km au sud de Tunis.<\/em><\/p>\n

Class\u00e9e en t\u00eate des entreprises exportatrices de ciment et \u00e0 la 3e place nationale en terme de production, avec une capacit\u00e9 de 2 millions de tonnes par an, CC est la seule \u00e0 avoir\u00a0 r\u00e9alis\u00e9 une telle performance, faisant progresser sa part du march\u00e9 local de 9,12% en 2014 \u00e0 14,13% actuellement.<\/p>\n

Cette \u00e9volution se confirme aussi au niveau des ventes globales (local + export) qui ont atteint, au 30 avril 2015, 420.923 tonnes, contre 308.145 \u00e0 la m\u00eame p\u00e9riode de 2014, soit une \u00e9volution quantitative de 112.878 tonnes (+36,64%), contre une diminution essuy\u00e9e par l\u2019ensemble du secteur de -1,57% (-49.026 tonnes).<\/p>\n

R\u00e9gression du chiffre d\u2019affaires <\/strong><\/p>\n

Le chiffre d\u2019affaires (CA) de la soci\u00e9t\u00e9 a, cependant, enregistr\u00e9 une r\u00e9gression de -11%, passant de 41,9 millions de dinars (MDT) pendant le 1er trimestre 2014 \u00e0 37,5 MDT \u00e0 la fin du 1er trimestre de 2015. Raison de cette baisse: la restriction \u00e0 la vente aux concurrents directs du clinker, produit semi-fini, \u00e0 faible valeur ajout\u00e9e.<\/p>\n

Ainsi, et en vue de r\u00e9conforter son positionnement sur le march\u00e9 local, CC a concentr\u00e9 ses efforts sur la vente de ciment dont la valeur ajout\u00e9e est meilleure que le clinker et pour \u00e9viter, par voie de cons\u00e9quence, d\u2019\u00eatre concurrenc\u00e9e par son propre produit (le clinker) transform\u00e9 en ciment par les unit\u00e9s concurrentes.<\/p>\n

C\u2019est cette strat\u00e9gie qui a permis \u00e0 CC de d\u00e9velopper sa part du march\u00e9 local en vente de ciment. Et c\u2019est ainsi aussi qu\u2019elle a pu remplacer une bonne partie du CA g\u00e9n\u00e9r\u00e9 par la vente de clinker.<\/p>\n

Dettes r\u00e9\u00e9chelonn\u00e9es<\/strong><\/p>\n

Reste que le taux d\u2019endettement de la soci\u00e9t\u00e9 entre les deux premiers trimestres 2014 et 2015 a augment\u00e9 de 3%, passant de 508 MDT au 31 mars 2014 \u00e0 525MDT un an plus tard.<\/p>\n

\"Carthage-Cement-3\"<\/a>Malgr\u00e9 le retard mis au d\u00e9marrage de la production, la soci\u00e9t\u00e9 n’a pas tard\u00e9 \u00e0 s’imposer sur le march\u00e9 local.<\/em><\/p>\n

Cette augmentation est due, en grande partie, aux r\u00e9visions op\u00e9r\u00e9es sur le sch\u00e9ma de financement pour combler les co\u00fbts suppl\u00e9mentaires d\u00e9coulant du retard dans la mise en place du projet, retard qui a g\u00e9n\u00e9r\u00e9 environ 300 MDT de d\u00e9passement par rapport au budget initial de 700MDT.<\/p>\n

Pour all\u00e9ger, un tant soit peu, ce fardeau des dettes, CC s\u2019est engag\u00e9e dans des pourparlers avec ses banques cr\u00e9anci\u00e8res pour une proc\u00e9dure de r\u00e9\u00e9chelonnement et la conversion des d\u00e9couverts en cr\u00e9dits LMT (long et moyen termes).<\/p>\n

Ce qui permet \u00e0 Radhi Meddeb, pr\u00e9sident du conseil d\u2019administration, d\u2019afficher un certain optimisme. \u00abUn premier b\u00e9n\u00e9fice est possible en 2016\u00bb<\/em>, assure-t-il.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carthage Cement, le 3e producteur de ciment en Tunisie, a pu r\u00e9aliser des performances malgr\u00e9 le fardeau de l\u2019endettement, qui aurait pu entraver sa bonne marche. Par Wajdi Msaed<\/p>\n","protected":false},"author":5,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995],"tags":[164,192,1056,301,1057,1059],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","tag-bourse","tag-carthage-cement","tag-ciment","tag-economie","tag-endettement","tag-radhi-meddeb"],"yoast_head":"\nCarthage Cement dans la course aux obstacles - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2015\/05\/29\/carthage-cement-dans-la-course-aux-obstacles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carthage Cement dans la course aux obstacles - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Carthage Cement, le 3e producteur de ciment en Tunisie, a pu r\u00e9aliser des performances malgr\u00e9 le fardeau de l\u2019endettement, qui aurait pu entraver sa bonne marche. 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