{"id":264956,"date":"2019-12-17T12:22:50","date_gmt":"2019-12-17T11:22:50","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=264956"},"modified":"2019-12-17T12:30:54","modified_gmt":"2019-12-17T11:30:54","slug":"adel-ayed-nomme-dg-de-la-societe-sanlucar-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2019\/12\/17\/adel-ayed-nomme-dg-de-la-societe-sanlucar-en-tunisie\/","title":{"rendered":"Adel Ayed nomm\u00e9 DG de la soci\u00e9t\u00e9 SanLucar en Tunisie"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2019\/12\/Adel-Ayed-SanLucar-Tunisie.jpg\" alt=\"\" class=\"wp-image-264957\"\/><\/figure>\n\n\n\n<p><strong><em> Avec 22 ans d\u2019exp\u00e9rience en Tunisie et 10 ans de trajectoire en France, Adel Ayed, ui vient d\u2019\u00eatre nomm\u00e9 directeur g\u00e9n\u00e9ral (DG) de la soci\u00e9t\u00e9 SanLucar en Tunisie, est habitu\u00e9 des hautes fonctions au sein d\u2019importantes entreprises multinationales.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p> Dipl\u00f4m\u00e9 de l\u2019\u00c9cole centrale de Paris (1987), il a d\u00e9but\u00e9 sa carri\u00e8re professionnelle comme consultant en strat\u00e9gie et en finance. <\/p>\n\n\n\n<p> Plus tard, il a vite occup\u00e9 le poste de DG au sein de plusieurs soci\u00e9t\u00e9s, principalement dans le secteur automobile et de la distribution.<\/p>\n\n\n\n<p> D\u2019abord comme DG de la soci\u00e9t\u00e9 Autronic pour l\u2019\u00e9quipement automobile (fin des ann\u00e9es 90), suivi d\u2019une longue trajectoire de 14 ans \u00e0 la t\u00eate de la soci\u00e9t\u00e9 Monoprix Tunisie (2002-2016). Plus r\u00e9cemment, il a \u00e9t\u00e9 DG de Renault Automobile Tunisie (Artes SA). <\/p>\n\n\n\n<p> Maintenant, il prend les r\u00eanes de SanLucar Tunisie au poste de DG de la multinationale. Il succ\u00e8de ainsi \u00e0 Yves Graf, qui se lance dans de nouveaux projets professionnels.<\/p>\n\n\n\n<p> SanLucar commence son p\u00e9riple en Tunisie en 2008 lorsqu\u2019elle d\u00e9couvre l\u2019une des meilleures r\u00e9gions du monde pour cultiver les tomates : la r\u00e9gion de Gab\u00e8s, plus pr\u00e9cis\u00e9ment El-Hamma, au sud du pays. L\u00e0-bas se trouve l\u2019oasis \u00abLa Cinqui\u00e8me Saison\u00bb, dont ses terres b\u00e9n\u00e9ficient de la pr\u00e9sence d\u2019une source d\u2019eau g\u00e9othermique, qui conf\u00e8re aux tomates une saveur unique gr\u00e2ce \u00e0 la combinaison des substances min\u00e9rales d\u2019origines naturelles. L\u2019utilisation de cette source d\u2019eau chaude permet \u00e9galement d\u2019\u00e9conomiser de l\u2019\u00e9nergie.<\/p>\n\n\n\n<p> La ferme agricole <em>\u00abFlor&rsquo;Alia\u00bb<\/em> est situ\u00e9e dans le nord du pays, o\u00f9 SanLucar cultive les meilleures vari\u00e9t\u00e9s de baies, choisies en \u00e9troite collaboration avec des renomm\u00e9es institutions internationales. Le domaine <em>\u00abLes Perles du D\u00e9sert\u00bb<\/em> est d\u00e9di\u00e9 \u00e0 la culture du raisin.<\/p>\n\n\n\n<p> Depuis le mois de juillet dernier, SanLucar compte un nouveau partenaire, HBG Holding (Groupe H\u00e9di Bouchamaoui), via la prise de participation de ce dernier au capital de La Cinqui\u00e8me Saison, filiale de SanLucar.<\/p>\n\n\n\n<p>L\u2019entreprise renforce ainsi son engagement en Tunisie, o\u00f9 elle op\u00e8re \u00e0 travers ses 3 fermes agricoles.<\/p>\n\n\n\n<p> SanLucar a ses si\u00e8ges sociaux en Tunisie, Espagne, Allemagne, Autriche, Afrique du Sud, Equateur et Benelux. La multinationale, fond\u00e9e en 1993 par Stephan R\u00f6tzer de Munich, compte avec environ 2800 employ\u00e9s, dont la plupart travaillent dans les fermes agricoles qui sont r\u00e9partis sur trois continents. Avec une offre qui comprend pr\u00e8s de 100 fruits et l\u00e9gumes provenant de plus de 35 pays, SanLucar est la marque du secteur avec l&rsquo;assortiment haut de gamme le plus large du march\u00e9. Sous la philosophie <em>\u00abGo\u00fbt en harmonie avec les personnes et la nature\u00bb<\/em>, SanLucar d\u00e9veloppe son activit\u00e9 commerciale sur le march\u00e9 mondial des fruits et l\u00e9gumes. Il s&rsquo;\u00e9tend actuellement aux pays du Golfe, \u00e0 la Russie et au Canada.<\/p>\n\n\n\n<p><strong><em>Source\u00a0<\/em><\/strong>: communiqu\u00e9. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec 22 ans d\u2019exp\u00e9rience en Tunisie et 10 ans de trajectoire en France, Adel Ayed, ui vient d\u2019\u00eatre nomm\u00e9 directeur g\u00e9n\u00e9ral (DG) de la soci\u00e9t\u00e9 SanLucar en Tunisie, est habitu\u00e9 des hautes fonctions au sein d\u2019importantes entreprises multinationales.<\/p>\n","protected":false},"author":8,"featured_media":264957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[1352,6994,70975,70973],"class_list":["post-264956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-adel-ayed","tag-el-hamma","tag-la-cinquieme-saison","tag-sanlucar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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