{"id":34032,"date":"2016-01-09T14:08:45","date_gmt":"2016-01-09T13:08:45","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=34032"},"modified":"2016-01-09T14:08:45","modified_gmt":"2016-01-09T13:08:45","slug":"bourse-de-tunis-la-communication-financiere-en-debat","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/01\/09\/bourse-de-tunis-la-communication-financiere-en-debat\/","title":{"rendered":"Bourse de Tunis : La communication financi\u00e8re en d\u00e9bat"},"content":{"rendered":"

\"Communication-Bourse\"<\/p>\n

Vecteur important de l\u2019activit\u00e9 boursi\u00e8re, l\u2019information financi\u00e8re doit \u00eatre mieux\u00a0 appr\u00e9hend\u00e9e par les entreprises cot\u00e9es.<\/strong> <\/em><\/p>\n

Par Wajdi Msaed<\/strong><\/p>\n

<\/p>\n

L\u2019importance de la communication financi\u00e8re dans la vie de l\u2019entreprise cot\u00e9e en bourse a \u00e9t\u00e9 d\u00e9battue lors d\u2019une s\u00e9ance d\u2019information, le jeudi 7 janvier 2016, au si\u00e8ge de la Bourse des valeurs mobili\u00e8res de Tunis (BVMT), en pr\u00e9sence de repr\u00e9sentants du Conseil du march\u00e9 financier (CMF), d\u2019interm\u00e9diaires en bourse et de repr\u00e9sentants des entreprises cot\u00e9es.<\/p>\n

Coh\u00e9rence et transparence<\/strong><\/p>\n

\u00abLa communication financi\u00e8re demeure un \u00e9l\u00e9ment strat\u00e9gique et incontournable pour consolider le climat de confiance entre l\u2019entreprise et ses partenaires, notamment les investisseurs susceptibles de valoriser le titre, de consolider sa position sur le march\u00e9 financier et diversifier l\u2019actionnariat\u00bb<\/em>, a lanc\u00e9 Bilel Sahnoun, DG de la BVMT, dans\u00a0 une intervention d\u2019introduction au d\u00e9bat. \u00abInformer sur l\u2019entreprise, c\u2019est valoriser son image et cr\u00e9er des opportunit\u00e9s pour son d\u00e9veloppement\u00bb<\/em>, a-t-il ajout\u00e9.<\/p>\n

Apr\u00e8s avoir \u00e9voqu\u00e9 l\u2019importance de la communication financi\u00e8re, en soulignant\u00a0 la n\u00e9cessit\u00e9 pour chaque entreprise cot\u00e9e de se doter d\u2019un charg\u00e9 des relations avec les investisseurs, le DG de la Bourse a parl\u00e9 des pratiques en vigueur dans ce domaine, en insistant notamment sur le calendrier de communication, qui doit \u00eatre arr\u00eat\u00e9 \u00e0 l\u2019avance, la coh\u00e9rence des messages et la confiance devant r\u00e9gner dans les relations avec les analystes financiers et les actionnaires individuels.<\/p>\n

Compte tenu de la pertinence du cours boursier, M. Sahnoun a conclu son intervention en d\u00e9veloppant les diff\u00e9rents \u00e9l\u00e9ments de ce concept, qui repose essentiellement sur la compr\u00e9hension de l\u2019importance de la liquidit\u00e9 d\u2019un titre, la connaissance des m\u00e9canismes du cours d\u2019un titre et, enfin, l\u2019analyse des avantages li\u00e9s aux diff\u00e9rents m\u00e9canismes de r\u00e9gulation.<\/p>\n

De son c\u00f4t\u00e9, Salah Sayel, pr\u00e9sident du CMF, a pr\u00e9cis\u00e9 que cette rencontre est aussi une occasion pour \u00e9couter les \u00e9metteurs et prendre connaissance de leurs soucis et des difficult\u00e9s qu\u2019ils rencontrent en mati\u00e8re de communication financi\u00e8re. Il a appel\u00e9, dans ce contexte, les soci\u00e9t\u00e9s cot\u00e9es \u00e0 diffuser les informations d\u2019une mani\u00e8re p\u00e9riodique et ne pas n\u00e9gliger les informations sur la recherche et d\u00e9veloppement ou sur les cr\u00e9ances class\u00e9es, afin d\u2019assurer le maximum de transparence et de cr\u00e9dibilit\u00e9.<\/p>\n

Toute en d\u00e9plorant le manque d\u2019information sur l\u2019environnement de l\u2019entreprise, M. Sayel s\u2019est dit cependant satisfait de l\u2019information occasionnelle, eu \u00e9gard \u00e0 l\u2019effort fourni par les interm\u00e9diaires en bourse.<\/p>\n

Interactivit\u00e9 communicative<\/strong><\/p>\n

Dans le m\u00eame contexte, Adel Grar, pr\u00e9sident\u00a0 de l\u2019Association des interm\u00e9diaires en bourse (AIB), a qualifi\u00e9 la communication financi\u00e8re d\u2019\u00e9l\u00e9ment essentiel dans l\u2019\u00e9valuation du cours du titre, rappelant le r\u00f4le d\u00e9volu \u00e0 l\u2019interm\u00e9diaire en bourse, qui consiste notamment \u00e0 assister l\u2019\u00e9metteur, le conseiller, l\u2019orienter pour trouver les ressources au moindre co\u00fbt.<\/p>\n

Au cours du d\u00e9bat, un analyste financier a propos\u00e9 l\u2019\u00e9laboration d\u2019un standard de communication \u00e0 adopter par les soci\u00e9t\u00e9s cot\u00e9es, en vue d\u2019instaurer une interactivit\u00e9 communicative entre tous les intervenants.<\/p>\n

Un chef d\u2019entreprise a sugg\u00e9r\u00e9, pour sa part, l\u2019application d\u2019une r\u00e9glementation stricte en mati\u00e8re de communication financi\u00e8re, ce qui requiert, par cons\u00e9quent, la r\u00e9vision de tout l\u2019arsenal juridique dans ce domaine.<\/p>\n

Enfin, un \u00e9metteur s\u2019est demand\u00e9 si les interm\u00e9diaires sont en train de faire vraiment leur travail en mati\u00e8re d\u2019information du public, apr\u00e8s s\u2019\u00eatre inform\u00e9s eux-m\u00eames par la bourse. Il a propos\u00e9, dans ce cadre, la formation de sp\u00e9cialistes, en la mati\u00e8re, tout en s\u2019inspirant des normes internationales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vecteur important de l\u2019activit\u00e9 boursi\u00e8re, l\u2019information financi\u00e8re doit \u00eatre mieux\u00a0 appr\u00e9hend\u00e9e par les entreprises cot\u00e9es. Par Wajdi Msaed<\/p>\n","protected":false},"author":8,"featured_media":34033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,995,2433],"tags":[3270,164,12311,6602,9987],"class_list":["post-34032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-tunisie","tag-bilel-sahnoun","tag-bourse","tag-communication-financiere","tag-intermediaires","tag-marche-financier"],"yoast_head":"\nBourse de Tunis : La communication financi\u00e8re en d\u00e9bat - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/01\/09\/bourse-de-tunis-la-communication-financiere-en-debat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bourse de Tunis : La communication financi\u00e8re en d\u00e9bat - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Vecteur important de l\u2019activit\u00e9 boursi\u00e8re, l\u2019information financi\u00e8re doit \u00eatre mieux\u00a0 appr\u00e9hend\u00e9e par les entreprises cot\u00e9es. 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