{"id":344960,"date":"2021-04-10T11:59:58","date_gmt":"2021-04-10T10:59:58","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=344960"},"modified":"2021-04-10T12:00:00","modified_gmt":"2021-04-10T11:00:00","slug":"uptunisia-by-fipa-pour-inciter-les-expatries-a-investir-en-tunisie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2021\/04\/10\/uptunisia-by-fipa-pour-inciter-les-expatries-a-investir-en-tunisie\/","title":{"rendered":"#UpTunisia by Fipa pour inciter les expatri\u00e9s \u00e0 investir en Tunisie"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2021\/04\/Up-Tunisia-By-Fipa.jpg\" alt=\"\" class=\"wp-image-344961\"\/><\/figure>\n\n\n\n<p><strong><em>Les Tunisiens r\u00e9sidents \u00e0 l\u2019\u00e9tranger sont au c\u0153ur du nouveau programme #UpTunisia by Fipa \u00e9labor\u00e9 par l\u2019Agence tunisienne de promotion de l\u2019investissement ext\u00e9rieur (Fipa) en vue des les inciter \u00e0 investir dans leur pays d\u2019origine.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>La pand\u00e9mie de la Covid-19 et la crise mondiale qu\u2019elle a provoqu\u00e9e imposent d\u2019innover dans les solutions et de trouver de nouveaux partenaires strat\u00e9giques afin de repositionner la Tunisie dans les circuits courts de production ciblant les march\u00e9s europ\u00e9ens et africains.<\/p>\n\n\n\n<p>C\u2019est dans ce contexte qu\u2019Invest in Tunisia Agency (Fipa), sous l\u2019\u00e9gide du minist\u00e8re de l\u2019Economie, des Finances et de l\u2019Appui \u00e0 l\u2019investissement, lance son nouveau programme #UpTunisia by Fipa visant \u00e0 dynamiser l\u2019investissement \u00e9tranger en s\u2019appuyant sur la diaspora tunisienne. Cette initiative vise \u00e0 d\u00e9velopper un programme impliquant sp\u00e9cifiquement les comp\u00e9tences tunisiennes de l\u2019\u00e9tranger avec l\u2019objectif de les sensibiliser aux atouts comp\u00e9titifs de la Tunisie notamment dans les activit\u00e9s innovantes et favoriser divers niveaux de contributions \u00e0 l\u2019investissement et au d\u00e9veloppement.<\/p>\n\n\n\n<p>Initi\u00e9 par la Deutsche Gesellschaft f\u00fcr Internationale Zusammenarbeit (GIZ) GmbH, le programme #UpTunisia by Fipa vise \u00e0 susciter l\u2019int\u00e9r\u00eat des membres de la communaut\u00e9 d\u2019affaires tunisienne \u00e9tablie \u00e0 l\u2019\u00e9tranger \u00e0 investir en Tunisie et \u00e0 tirer avantage des opportunit\u00e9s post Covid-19 que rec\u00e8le le pays dans un certain nombre de secteurs parmi lesquels les activit\u00e9s du num\u00e9rique, les industries manufacturi\u00e8res, les fili\u00e8res agroalimentaires et de sant\u00e9.<\/p>\n\n\n\n<p>Pr\u00e9curseur en Afrique, l\u2019originalit\u00e9 du nouveau programme repose sur une int\u00e9gration \u00e0 360\u00b0 des contributions multidimensionnelles des Tunisiens de l\u2019\u00e9tranger (TRE) en tant qu\u2019investisseurs mais \u00e9galement comme prescripteurs, influenceurs, facilitateurs\u2026<\/p>\n\n\n\n<p>Ainsi et au-del\u00e0 des transferts de la communaut\u00e9 tunisienne pr\u00e9sente \u00e0 l\u2019\u00e9tranger, qui se sont chiffr\u00e9s \u00e0 plus de 1,7 milliard d\u2019euros en 2020, #UpTunisia by Fipa a pour ambition de d\u00e9velopper l\u2019investissement productif de la diaspora gr\u00e2ce \u00e0 des services customis\u00e9s pilot\u00e9s par une cellule d\u2019appui au niveau de Fipa \u00e0 Tunis et \u00e0 travers ses bureaux \u00e0 l\u2019\u00e9tranger. Le programme b\u00e9n\u00e9ficiera \u00e9galement de l\u2019appui de l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me de l\u2019investissement en Tunisie pour un seul et m\u00eame objectif : promouvoir la comp\u00e9titivit\u00e9 du site tunisien et permettre \u00e0 la diaspora tunisienne de tirer profit des avantages d\u2019un investissement p\u00e9renne dans leur pays d\u2019origine. La diaspora tunisienne jouera ainsi le r\u00f4le de partenaire strat\u00e9gique de la relance post-Covid dans un esprit win-win permettant \u00e0 cette communaut\u00e9 d\u2019investir et de s\u2019investir pour la Tunisie.<\/p>\n\n\n\n<p>L\u2019objectif du programme sera d\u2019identifier et d\u2019engager un premier r\u00e9seau de 150 profils issus de la diaspora en tant que partenaires. Ce premier noyau comprendra des porteurs de projets, des investisseurs, des influenceurs et des prescripteurs \u00e0 l\u2019investissement en Tunisie.<\/p>\n\n\n\n<p>Concr\u00e8tement, un plan d\u2019action strat\u00e9gique a \u00e9t\u00e9 adopt\u00e9 et entre en application dans les prochains jours avec comme premiers objectifs de repositionner l\u2019offre nearshore de la Tunisie et promouvoir le site \u00abTunisie\u00bb \u00e0 l\u2018international gr\u00e2ce aux r\u00e9seaux et comp\u00e9tences de la diaspora. Une cellule d\u00e9di\u00e9e est d\u00e9j\u00e0 op\u00e9rationnelle au si\u00e8ge de la Fipa \u00e0 Tunis, pour r\u00e9pondre aux sollicitations des futurs partenaires.<\/p>\n\n\n\n<p>Parmi les actions imminentes, on compte un cycle d\u2019\u00e9missions radio \u00abbusiness intelligence\u00bb par et pour la diaspora en partenariat, l\u2019\u00e9dition et la diffusion d\u2019une newsletter r\u00e9guli\u00e8re d\u2019opportunit\u00e9s sectorielles, des campagnes open data d\u2019engagements cibl\u00e9es (prises de rdv, interviews d\u2019experts m\u00e9tiers\u2026) suivant les mod\u00e8les marketing d\u00e9velopp\u00e9s par Impact Diaspora, une startup internationale sp\u00e9cialis\u00e9e dans l\u2019engagement 2.0 des diasporas.0<\/p>\n\n\n\n<p>Ce nouveau programme #UpTunisiaby Fipa s\u2019inscrit dans le cadre du projet <em>\u00abD\u00e9veloppement des opportunit\u00e9s d&#8217;emploi et d&rsquo;investissement \u00e0 travers la mobilisation de la diaspora \/ProGreS Migration\u00bb<\/em>. Il est co-financ\u00e9 par l\u2019Union Europ\u00e9enne et le minist\u00e8re f\u00e9d\u00e9ral allemand de la Coop\u00e9ration \u00e9conomique et du D\u00e9veloppement (BMZ) et mis en \u0153uvre par la Deutsche Gesellschaft f\u00fcr Internationale Zusammenarbeit (GIZ) GmbH en partenariat avec le minist\u00e8re de l\u2019Industrie et des PME, en collaboration avec l\u2019Agence de la promotion de l\u2019industrie et de l\u2019innovation (APII) en tant que chef de file.<\/p>\n\n\n\n<p><strong><em><a href=\"http:\/\/www.uptunisiabyfipa.com\/\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">Blog participatif Up Tunisia By Fipa<\/a><\/em><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Tunisiens r\u00e9sidents \u00e0 l\u2019\u00e9tranger sont au c\u0153ur du nouveau programme #UpTunisia by Fipa \u00e9labor\u00e9 par l\u2019Agence tunisienne de promotion de l\u2019investissement ext\u00e9rieur (Fipa) en vue des les inciter \u00e0 investir dans leur pays d\u2019origine.<\/p>\n","protected":false},"author":8,"featured_media":344961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[84297,39140,17202,78691],"class_list":["post-344960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-agence-de-promotion-de-linvestissement-exterieur-2","tag-diaspora-tunisienne","tag-fipa-tunisia","tag-tunisiens-residents-a-letranger-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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