{"id":34652,"date":"2016-01-13T13:24:48","date_gmt":"2016-01-13T12:24:48","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=34652"},"modified":"2016-01-13T13:24:48","modified_gmt":"2016-01-13T12:24:48","slug":"orange-tunisie-inaugure-son-premier-smart-store","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/01\/13\/orange-tunisie-inaugure-son-premier-smart-store\/","title":{"rendered":"Orange Tunisie inaugure son premier Smart Store"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34653 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/01\/Orange-Smart-Shop.jpg\" alt=\"Orange-Smart-Shop\" width=\"626\" height=\"380\" \/><\/p>\n<p><em><strong>Orange Tunisie annonce la r\u00e9ouverture de la Boutique Millenium, le 1er Smart Store Orange de la zone Afrique et Moyen Orient.<\/strong> <\/em><\/p>\n<p><!--more--><\/p>\n<p>Ce nouveau concept du Groupe Orange a \u00e9t\u00e9 adopt\u00e9 pour offrir aux clients plus de confort, une meilleure exp\u00e9rience client et un nouveau parcours plus simple et plus riche.<\/p>\n<p><strong>Compl\u00e9mentarit\u00e9 des canaux de vente <\/strong><\/p>\n<p>A cette occasion, Didier Charvet, directeur g\u00e9n\u00e9ral d\u2019Orange Tunisie, a d\u00e9clar\u00e9 : <em>\u00abOrange fait \u00e9voluer ses boutiques en prenant en compte l\u2019\u00e9volution des usages et des besoins des clients en mati\u00e8re de t\u00e9l\u00e9communications. C\u2019est d\u00e9sormais un espace o\u00f9 le visiteur a acc\u00e8s aux outils num\u00e9riques innovants. La boutique physique est un gage de proximit\u00e9 pour le client en qu\u00eate de nouveaux usages. L\u2019exp\u00e9rimentation, le conseil et la prise en main directe sont des leviers cruciaux de la nouvelle boutique d\u2019Orange, qui invite sans cesse au test et \u00e0 l\u2019interaction. Cet appel \u00e0 la d\u00e9couverte offre au client la possibilit\u00e9 de s\u2019approprier compl\u00e8tement les solutions innovantes qu\u2019Orange met \u00e0 sa disposition.\u00bb<\/em><\/p>\n<p>Le nouveau Smart Store d\u2019Orange mise sur une compl\u00e9mentarit\u00e9 des canaux de vente pour une exp\u00e9rience client continue entre le digital et le physique, s\u2019affranchissant des barri\u00e8res pour gagner en fluidit\u00e9. Plus qu\u2019un magasin, le Smart Store Orange est une transformation compl\u00e8te de l\u2019approche clients en point de vente. L\u2019atmosph\u00e8re conviviale et chaleureuse permet au client de se sentir comme chez lui afin de pouvoir se projeter dans ses usages au quotidien.<\/p>\n<p><strong>Acc\u00e8s facile aux innovations <\/strong><\/p>\n<p>En rupture avec les codes de la boutique de t\u00e9l\u00e9com classique, le Smart Store Orange offre \u00e0 ses visiteurs un espace ouvert, qui attise la curiosit\u00e9 et invite \u00e0 la d\u00e9couverte. Choix du mobilier, des mat\u00e9riaux, signal\u00e9tique, articulation des espaces th\u00e9matiques et du parcours client, tout a \u00e9t\u00e9 pens\u00e9 pour faire de la nouvelle boutique Orange un lieu diff\u00e9rent.<\/p>\n<p>D\u00e8s l\u2019entr\u00e9e dans la nouvelle boutique Orange, les clients ont facilement acc\u00e8s aux innovations. Une signal\u00e9tique originale, pens\u00e9e en portes symboliques, facilite l\u2019orientation des visiteurs vers les diff\u00e9rents univers Orange.<\/p>\n<p>Plac\u00e9 dans toute la longueur de la boutique, chaque espace dispose de son identit\u00e9 propre, en coh\u00e9rence avec les usages qu\u2019il propose. L\u2019espace de vente rassemble \u00e9galement tous les services historiques de la boutique, agenc\u00e9s \u00e0 la mani\u00e8re d\u2019un loft dans un esprit d\u2019ouverture vers les visiteurs. Pas de parcours pr\u00e9d\u00e9fini dans la nouvelle boutique Orange, c\u2019est le client qui est ma\u00eetre de sa visite.<\/p>\n<p>Dans le souci d\u2019accueillir les familles, la nouvelle boutique Orange propose \u00e0 ses plus jeunes visiteurs un espace enfant ludique et connect\u00e9.<\/p>\n<p><em><strong>Source<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orange Tunisie annonce la r\u00e9ouverture de la Boutique Millenium, le 1er Smart Store Orange de la zone Afrique et Moyen Orient.<\/p>\n","protected":false},"author":8,"featured_media":34653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[993,2433],"tags":[12514],"class_list":["post-34652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conso","category-tunisie","tag-didier-charvet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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