{"id":41457,"date":"2016-02-27T22:21:12","date_gmt":"2016-02-27T21:21:12","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=41457"},"modified":"2016-02-27T22:21:12","modified_gmt":"2016-02-27T21:21:12","slug":"distribution-monoprix-ouvre-un-magasin-a-la-soukra","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/02\/27\/distribution-monoprix-ouvre-un-magasin-a-la-soukra\/","title":{"rendered":"Distribution : Monoprix ouvre un magasin \u00e0 la Soukra"},"content":{"rendered":"

\"Monoprix-Soukra\"<\/p>\n

Le 80e magasin de l\u2019enseigne Monoprix en Tunisie a ouvert, samedi 27 f\u00e9vrier 2016, au centre commercial \u00abLe Square\u00bb de la Soukra, gouvernorat de l\u2019Ariana.<\/em><\/strong><\/p>\n

Par Zohra Abid<\/strong><\/p>\n

<\/p>\n

Il y a eu beaucoup de monde \u00e0 l\u2019inauguration, de cette nouvelle surface, situ\u00e9e \u00e0 l\u2019Avenue de l\u2019Union du Maghreb arabe (UMA), \u00e0 la Soukra. Et c\u2019\u00e9tait pr\u00e9visible. Car qui dit inauguration dit aussi promos int\u00e9ressantes, offres in\u00e9dites et le bon accueil des clients. Et il n\u2019y a pas meilleur vendeur qu\u2019un client satisfait.<\/p>\n

A l\u2019entr\u00e9e de ce nouveau magasin, qui s\u2019\u00e9tend sur 1500m2 et emploie 72 personnes \u00e2g\u00e9es de 22 \u00e0 35 ans, les clients ont droit \u00e0 une rose rouge d\u00e8s qu\u2019ils remplissent un bulletin d\u2019adh\u00e9sion pour avoir leur carte de fid\u00e9lit\u00e9.<\/p>\n

\"Monoprix-2\"<\/p>\n

Concept de la derni\u00e8re g\u00e9n\u00e9ration<\/strong><\/p>\n

Adel Ayed, directeur g\u00e9n\u00e9ral de la Soci\u00e9t\u00e9 Nouvelle Maison de la Ville de Tunis (SNMVT), qui g\u00e8re l\u2019enseigne, a indiqu\u00e9, dans son mot de bienvenue, que cet espace est digne des plus c\u00e9l\u00e8bres enseignes. \u00abApr\u00e8s l\u2019ouverture, en janvier dernier du magasin de Sidi Hassine, on inaugure aujourd\u2019hui celui de la Soukra et notre programme de d\u00e9veloppement se poursuivra avec d\u2019autres ouvertures tout au long de l\u2019ann\u00e9e<\/em>\u00bb, a-t-il dit. Et d\u2019ajouter que l\u2019enseigne Monoprix emploie, aujourd\u2019hui, plus de 4000 personnes sur tout le territoire tunisien et propose, en plus des produits habituels du march\u00e9 et de la boulangerie, une vari\u00e9t\u00e9 d\u2019articles de la mode et de la beaut\u00e9, pour la maison, les loisirs et le bien-\u00eatre.<\/p>\n

\"Monoprix-Fadhel-Kraiem\"<\/p>\n

\u00abIl s\u2019agit d\u2019un concept de la derni\u00e8re g\u00e9n\u00e9ration, qui r\u00e9pond aux normes de l\u2019enseigne fran\u00e7aise. On trouve ici un rayon de textile et une bergerie maquillage. Nous avons choisi des \u00e9talages bas et transparents pour que les articles soient vus des 2 c\u00f4t\u00e9s\u00bb,<\/em> a indiqu\u00e9 Imed Bouassida, directeur marketing du magasin.<\/p>\n

\u00abPour la signalisation, tout a \u00e9t\u00e9 \u00e9tudi\u00e9 au millim\u00e8tre pr\u00e8s. Le sol est fait avec du gr\u00e9 sp\u00e9cial pour les grandes surfaces. Pour \u00e9clairer le magasin, on a install\u00e9 des luminaires LED. C\u2019est tr\u00e8s co\u00fbteux, mais avec le temps, on sera gagnant. Car, en plus de la qualit\u00e9 de l\u2019\u00e9clairage, les d\u00e9penses \u00e9nerg\u00e9tiques seront r\u00e9duites. L\u2019essentiel pour nous est de bien servir le client. Si le client est satisfait, il revient\u00bb<\/em>, a ajout\u00e9 M. Bouassida.<\/p>\n

\"Monoprix-vetements\"<\/p>\n

Des promos de bienvenue<\/strong><\/p>\n

Pour se garer dans cette avenue tr\u00e8s circulante, on met beaucoup de temps, mais on ne voit aucune signalisation de parking. Comment allez-vous combler cette carence? A notre question, Imed Bouassida r\u00e9pond: \u00abLe parking est au sous-sol. Aujourd\u2019hui, c\u2019est le premier jour et la signalisation n\u2019est pas encore pr\u00eate. N\u2019emp\u00eache que nous avons mis des employ\u00e9s pour orienter les clients vers ce parking. Il nous reste quelques formalit\u00e9s avec la municipalit\u00e9 au cours de la semaine prochaine et la signalisation du parking sera fonctionnelle dans les prochains jours\u00bb<\/em>. Voil\u00e0 qui est rassurant.<\/p>\n

\"Monoprix-Soukra-3\"<\/p>\n

Le responsable de cette nouvelle grande surface s\u2019enorgueillit d\u2019une petite nouveaut\u00e9 qui ne laissera pas les clients indiff\u00e9rents : la boucherie traditionnelle. \u00abIci, on vend aussi de la viande \u00e0 la coupe et \u00e0 des prix tr\u00e8s comp\u00e9titifs. Aujourd\u2019hui, le kg est \u00e0 14.900 DT. Autre nouveaut\u00e9 : la n\u00e9bulisation. De cette mani\u00e8re, on assure la fra\u00eecheur des produits, comme les l\u00e9gumes et les fruits\u00bb<\/em>, ajoute le directeur marketing.<\/p>\n

Bon \u00e0 savoir aussi : les promos de bienvenue se poursuivront jusqu\u2019au 10 mars prochain. \u00abA part les prix promotionnels, il y a une remise de 5% \u00e0 la caisse sur la totalit\u00e9 des achats\u00bb<\/em>, a conclu notre interlocuteur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 80e magasin de l\u2019enseigne Monoprix en Tunisie a ouvert, samedi 27 f\u00e9vrier 2016, au centre commercial \u00abLe Square\u00bb de la Soukra, gouvernorat de l\u2019Ariana. Par Zohra Abid<\/p>\n","protected":false},"author":8,"featured_media":41458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,993,2433],"tags":[79,3118,2544,1348,851],"class_list":["post-41457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-conso","category-tunisie","tag-ariana","tag-distribution","tag-grande-surface","tag-monoprix","tag-soukra"],"yoast_head":"\nDistribution : Monoprix ouvre un magasin \u00e0 la Soukra - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/02\/27\/distribution-monoprix-ouvre-un-magasin-a-la-soukra\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distribution : Monoprix ouvre un magasin \u00e0 la Soukra - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Le 80e magasin de l\u2019enseigne Monoprix en Tunisie a ouvert, samedi 27 f\u00e9vrier 2016, au centre commercial \u00abLe Square\u00bb de la Soukra, gouvernorat de l\u2019Ariana. 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