{"id":4347203,"date":"2022-09-30T08:21:38","date_gmt":"2022-09-30T07:21:38","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=4347203"},"modified":"2022-09-30T08:36:22","modified_gmt":"2022-09-30T07:36:22","slug":"4347203","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2022\/09\/30\/4347203\/","title":{"rendered":"Le jean et denim tunisiens dans le viseur d&rsquo;Otto International"},"content":{"rendered":"\n<p><strong><em>Des rencontres en mode BtoB entre le grand groupe allemand de vente par correspondance de v\u00eatements Otto International et un pool de fabricants tunisiens de jeans et denim se sont tenues jeudi 29 septembre 2022 \u00e0 la Maison de l\u2019Exportateur \u00e0 Tunis.<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Selon le Centre de promotion des exportations (Cepex), <em>\u00abcette action s\u2019inscrit dans la synergie entre le si\u00e8ge central du Cepex et son r\u00e9seau de repr\u00e9sentations \u00e0 l\u2019\u00e9tranger, et en l\u2019occurrence celui de Milan, qui vise \u00e0 g\u00e9n\u00e9rer des opportunit\u00e9s d\u2019exportation et des partenariats industriels au profit du tissu productif et exportateur tunisien.\u00bb<\/em><\/p>\n\n\n\n<p>Les repr\u00e9sentants de la branche milanaise de ce groupe, en l\u2019occurrence Otto International Scan-Thor en charge du march\u00e9 italien et tunisien, ont rencontr\u00e9 des producteurs de denim tunisiens qui ont re\u00e7u leurs \u00e9chantillons et leurs derni\u00e8res collections et cr\u00e9ations.<\/p>\n\n\n\n<p>Force est de constater que le cr\u00e9neau de la vente en ligne et par correspondance a atteint son apog\u00e9e pendant la crise du Covid (2020-2021) qui a touch\u00e9 l\u2019Europe et particuli\u00e8rement l\u2019Italie. Si la crise s\u2019est consid\u00e9rablement estomp\u00e9e, elle a n\u00e9anmoins boulevers\u00e9 certaines pratiques et laiss\u00e9 une trace ind\u00e9l\u00e9bile marquant le comportement des consommateurs, pour le plus grand plaisir des acteurs du e-commerce.<\/p>\n\n\n\n<p>Surfant sur cette vague, Otto International a vu ses commandes exploser en deux ans et a \u00e9t\u00e9 contraint de s\u2019adapter \u00e0 cette \u00e9volution exponentielle. La Tunisie revient sur la carte car elle cristallise plusieurs atouts comme la proximit\u00e9 g\u00e9ographique, le vivier de la fast fashion, la flexibilit\u00e9 de l\u2019offre, le savoir-faire ind\u00e9niable de l\u2019appareil de production ou du moins de bon nombre d\u2019usines.<\/p>\n\n\n\n<p>Lors de cette visite, c\u2019est le secteur du denim qui \u00e9tait au centre des int\u00e9r\u00eats de la filiale italienne du groupe, compte tenu des performances ind\u00e9niables r\u00e9alis\u00e9es par la Tunisie (4<sup>e<\/sup> fournisseur mondial de l\u2019Union europ\u00e9enne avec 17,7 millions de pi\u00e8ces en 2021 et 1<sup>er<\/sup> fournisseur de l\u2019Italie avec une part de march\u00e9 de 29%).<\/p>\n\n\n\n<p><em>\u00abEvidemment, cette visite fera des \u00e9mules dans la mesure o\u00f9 le groupe entend \u00e9tendre sa prospection \u00e0 d\u2019autres secteurs de l\u2019habillement comme le pr\u00eat-\u00e0-porter, le jersey, la bonneterie, les chaussures et le linge de maison dans un avenir tr\u00e8s proche\u00bb<\/em>, a indiqu\u00e9 le Cepex.<\/p>\n\n\n\n<p><strong><em>D&rsquo;apr\u00e8s Tap<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rencontres en mode BtoB entre le grand groupe allemand de vente par correspondance de v\u00eatements Otto International et un pool de fabricants tunisiens de jeans et denim. <\/p>\n","protected":false},"author":8,"featured_media":4347322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[1575,15995,103259,103258,103257,62643],"class_list":["post-4347203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-cepex","tag-e-commerce","tag-jeans-et-denim","tag-maison-de-lexportateur-2","tag-otto-international","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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