La Berd a lanc\u00e9 officiellement, le lundi 2 mai 2016, ses activit\u00e9s de soutien aux petites et moyennes entreprises (PME) tunisiennes op\u00e9rant dans les secteurs des services.<\/strong> <\/em><\/p>\n<\/p>\n
Ce programme, lanc\u00e9 par Banque europ\u00e9enne pour la reconstruction et le d\u00e9veloppement (Berd), en collaboration avec l\u2019Union europ\u00e9enne (UE) et le minist\u00e8re tunisien du Commerce, vise \u00e0 am\u00e9liorer la comp\u00e9titivit\u00e9 des services dispens\u00e9s par les PME tunisiennes.<\/p>\n
Il a \u00e9t\u00e9 lanc\u00e9 sous le patronage du ministre du Commerce, Mohsen Hassen, et en pr\u00e9sence de Laura Baeza, ambassadeur de l’UE en Tunisie et de Marie-Alexandra Veilleux-Laborie, chef du bureau de la Berd en Tunisie.<\/p>\n
Les activit\u00e9s s’inscrivent dans le cadre du Programme d\u2019appui \u00e0 la comp\u00e9titivit\u00e9 des services (Pacs), dot\u00e9 d’un financement total de 20 millions d’euros de l\u2019UE, dont 10 millions d’euros seront mis en \u0153uvre par la Berd.<\/p>\n
Avec ce dernier montant, la Berd mobilisera son r\u00e9seau d’expertise locale et internationale pour appuyer directement les PME et les organismes professionnels des secteurs des services (transport et logistique, TIC, services professionnels, tourisme, et artisanat).<\/p>\n
Elle m\u00e8nera ainsi des actions de conseil et d\u2019assistance technique dans les domaines de la strat\u00e9gie, l\u2019organisation, les ressources humaines, le syst\u00e8me d\u2019information, les syst\u00e8mes qualit\u00e9s, d\u2019ing\u00e9nierie et de promotion de l\u2019exportation.<\/p>\n
A l’occasion de ce lancement, M. Hassen a d\u00e9clar\u00e9 : \u00abL\u2019id\u00e9e de confier cette mission \u00e0 la Berd est venue apr\u00e8s examen des premiers r\u00e9sultats du Advice for Small Businesses en Tunisie apr\u00e8s son lancement en d\u00e9cembre 2012, et notre conviction que l\u2019approche pr\u00e9conis\u00e9e \u00e9tait adapt\u00e9e au contexte tunisien.\u00bb<\/em><\/p>\nDe son c\u00f4t\u00e9, Mme Baeza a insist\u00e9 sur le fait que \u00abce programme d’appui direct et individualis\u00e9 aux PME et aux organismes d\u2019appui aux PME est un bel exemple de coop\u00e9ration entre nos deux institutions. Il d\u00e9montre \u00e0 nouveau tout l\u2019int\u00e9r\u00eat que porte l\u2019Union europ\u00e9enne au d\u00e9veloppement inclusif de l’\u00e9conomie tunisienne et au renforcement de la comp\u00e9titivit\u00e9 de ses entreprises.\u00bb<\/em><\/p>\n\u00abCe programme est tr\u00e8s ambitieux de par ses objectifs\u00bb,<\/em> s’est r\u00e9joui Mme Veilleux-Laborie. \u00abLe Programme Pacs b\u00e9n\u00e9ficiera \u00e0 pr\u00e8s de 500 entreprises directement, fournira de la formation \u00e0 200 femmes chefs d\u2019entreprises et 150 chefs d’entreprise. Les organisations professionnelles des secteurs concern\u00e9s sont \u00e9galement \u00e9ligibles \u00e0 l\u2019assistance technique\u00bb<\/em>, a-t-elle ajout\u00e9.<\/p>\nIl est rappel\u00e9 que la Berd, qui investit en Tunisie depuis septembre 2012, a financ\u00e9 plus de 20 projets dans le secteur priv\u00e9 pour pr\u00e8s de 300 millions d’euros. Elle a \u00e9galement soutenu, sous forme d\u2019assistance technique, plus de 220 PME tunisiennes.<\/p>\n
Source<\/strong><\/em> : communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"La Berd a lanc\u00e9 officiellement, le lundi 2 mai 2016, ses activit\u00e9s de soutien aux petites et moyennes entreprises (PME) tunisiennes op\u00e9rant dans les secteurs des services.<\/p>\n","protected":false},"author":8,"featured_media":48984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[1952,16718,821,937],"class_list":["post-48983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-berd","tag-pme-tunisiennes","tag-services","tag-union-europeenne"],"yoast_head":"\n
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<\/p>\n