{"id":51368,"date":"2016-05-25T13:01:41","date_gmt":"2016-05-25T12:01:41","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=51368"},"modified":"2016-05-25T13:08:26","modified_gmt":"2016-05-25T12:08:26","slug":"sept-entreprises-tunisiennes-au-salon-plma-2016-a-amsterdam","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/05\/25\/sept-entreprises-tunisiennes-au-salon-plma-2016-a-amsterdam\/","title":{"rendered":"Sept entreprises tunisiennes au salon PLMA 2016 \u00e0 Amsterdam"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51369\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/05\/Salon-PLMA-Amsterdam.jpg\" alt=\"Salon-PLMA-Amsterdam\" width=\"626\" height=\"380\" \/><\/p>\n<p style=\"text-align: left;\"><em><strong>Sept entreprises tunisiennes exportatrices de produits agroalimentaires participent au salon professionnel international de la PLMA, \u00e0 Amsterdam (Pays-Bas).<\/strong> <\/em><\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<p style=\"text-align: left;\">C\u2019est la premi\u00e8re fois que des entreprises tunisiennes participent au salon PLMA (Le monde de la marque de distributeur), qui se tient les 24 et 25 mai 2016. Et\u00a0c\u2019est le Centre de promotion des exportations (Cepex) qui conduit la participation tunisienne via un pavillon national de 82 m\u00b2.<\/p>\n<p style=\"text-align: left;\">L\u2019huile d\u2019olive, les dattes, les fromages, les conserves alimentaires (thon et sardines), les cakes et muffins formnt l\u2019offre tunisienne pr\u00e9sent\u00e9e dans cette manifestation. Certains de ces produits sont d\u00e9j\u00e0 d\u00e9velopp\u00e9s sous forme de marque de distribution (MDD).<\/p>\n<p style=\"text-align: left;\">12 000 acheteurs et visiteurs provenant de plus de 110 pays sont attendus pendant les deux jours du salon. PLMA ou \u00abWorld Private Label\u00bb se veut une plateforme internationale de matching entre les acteurs de la grande distribution et les fabricants \u00e0 travers la programmation de trois rendez-vous annuels.\u00a0Cette ann\u00e9e, le PLMA se tient \u00e0 Amsterdam en mai, \u00e0 Chicago en novembre et \u00e0 Shanghai en d\u00e9cembre.<\/p>\n<p style=\"text-align: left;\">Ce fort positionnement international du concept MDD est justifi\u00e9 par la perc\u00e9e de la marque de distributeur en tant qu\u2019alternative offrant au consommateur un large choix de produits de qualit\u00e9 \u00e0 des prix moindres que ceux des marques de fabricant et jouissant de la conformit\u00e9 avec les normes impos\u00e9es par les cha\u00eenes de distribution.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51370\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2016\/05\/Salon-PLMA-Amsterdam-2.jpg\" alt=\"Salon-PLMA-Amsterdam-2\" width=\"500\" height=\"300\" \/><\/p>\n<p style=\"text-align: left;\">Les chiffres confirment la hausse de l\u2019activit\u00e9 MDD dans plusieurs march\u00e9s europ\u00e9ens tels que le Royaume-Uni, l\u2019Allemagne, les Pays-Bas, la Belgique, le Danemark, la Norv\u00e8ge, l\u2019Espagne, l\u2019Italie, la Turquie, la Pologne, l\u2019Autriche, la R\u00e9publique tch\u00e8que, la Hongrie et la Slovaquie.<\/p>\n<p style=\"text-align: left;\">Le pavillon Tunisie \u00e0 ce salon ambitionne de drainer un flux important de visiteurs professionnels. Cette participation est une opportunit\u00e9 confirm\u00e9e pour le d\u00e9marchage des donneurs d\u2019ordre et la d\u00e9tection des niches porteuses d\u2019opportunit\u00e9s d\u2019exportation.<\/p>\n<p style=\"text-align: left;\">L\u2019ambassadeur de la Tunisie \u00e0 la Haye a rendu visite au pavillon national et a profit\u00e9 \u00e0 cette occasion pour entretenir avec les exposants tunisiens et s\u2019informer sur la gamme des produits expos\u00e9s.<\/p>\n<p style=\"text-align: right;\"><strong>I. B.<\/strong> (avec Tap).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sept entreprises tunisiennes exportatrices de produits agroalimentaires participent au salon professionnel international de la PLMA, \u00e0 Amsterdam (Pays-Bas).<\/p>\n","protected":false},"author":8,"featured_media":51369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[995,2433],"tags":[48,18547,1575,1595],"class_list":["post-51368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-tunisie","tag-agroalimentaire","tag-amsterdam","tag-cepex","tag-entreprises-tunisiennes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sept entreprises tunisiennes au salon PLMA 2016 \u00e0 Amsterdam - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/05\/25\/sept-entreprises-tunisiennes-au-salon-plma-2016-a-amsterdam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sept entreprises tunisiennes au salon PLMA 2016 \u00e0 Amsterdam - 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