{"id":52951,"date":"2016-06-07T16:39:19","date_gmt":"2016-06-07T15:39:19","guid":{"rendered":"http:\/\/kapitalis.com\/tunisie\/?p=52951"},"modified":"2016-06-07T16:40:14","modified_gmt":"2016-06-07T15:40:14","slug":"production-televisee-de-ramadan-la-publicite-comme-retour-sur-investissement","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2016\/06\/07\/production-televisee-de-ramadan-la-publicite-comme-retour-sur-investissement\/","title":{"rendered":"Production t\u00e9l\u00e9vis\u00e9e de ramadan : La publicit\u00e9 comme retour sur investissement"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4708 aligncenter\" src=\"http:\/\/kapitalis.com\/tunisie\/wp-content\/uploads\/2015\/06\/Hassen-Zargouni.jpg\" alt=\"Hassen-Zargouni\" width=\"626\" height=\"380\" \/><\/p>\n<p style=\"text-align: center;\"><em>Hassen Zargouni.<\/em><\/p>\n<p><em><strong>La production des programmes du mois de ramadan a co\u00fbt\u00e9 aux cha\u00eenes de t\u00e9l\u00e9vision entre 12 et 15 millions de dinars (MD).<\/strong> <\/em><\/p>\n<p><!--more--><\/p>\n<p>Mais gr\u00e2ce \u00e0 la g\u00e9n\u00e9rosit\u00e9 des annonceurs et \u00e0 l\u2019abondance des spots publicitaires, dont on a eu un avant-go\u00fbt, au 1er jour de ramadan, hier soir, ces cha\u00eenes, qui ont beaucoup investi en produisant des feuilletons d\u2019un certain niveau de qualit\u00e9, peuvent facilement amortir leurs frais.<\/p>\n<p>C\u2019est ce qu\u2019a annonc\u00e9, aujourd\u2019hui, Hassen Zargouni, le patron de Sigma Conseil, le cabinet sp\u00e9cialis\u00e9 dans l\u2019audience TV et les sondages d\u2019opinion, dans la Matinale sur Shems FM.<\/p>\n<p>Selon lui les cha\u00eenes de t\u00e9l\u00e9vision qui brassent de la publicit\u00e9 gagnent en moyenne entre 20 et 30 MD par mois. N\u2019emp\u00eache que des m\u00e9dias qui ont pr\u00e9par\u00e9 de programmes plus attrayants auront la part du lion.<\/p>\n<p style=\"text-align: right;\"><strong>Z. A. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hassen Zargouni. La production des programmes du mois de ramadan a co\u00fbt\u00e9 aux cha\u00eenes de t\u00e9l\u00e9vision entre 12 et 15 millions de dinars (MD).<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[996,2433],"tags":[4558,494,755,761,1430,2280],"class_list":["post-52951","post","type-post","status-publish","format-standard","hentry","category-media","category-tunisie","tag-chaines","tag-investissement","tag-publicite","tag-ramadan","tag-sigma-conseil","tag-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Production t\u00e9l\u00e9vis\u00e9e de ramadan : La publicit\u00e9 comme retour sur investissement - Kapitalis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kapitalis.com\/tunisie\/2016\/06\/07\/production-televisee-de-ramadan-la-publicite-comme-retour-sur-investissement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Production t\u00e9l\u00e9vis\u00e9e de ramadan : La publicit\u00e9 comme retour sur investissement - Kapitalis\" \/>\n<meta property=\"og:description\" content=\"Hassen Zargouni. 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