{"id":5334813,"date":"2022-11-28T07:00:16","date_gmt":"2022-11-28T06:00:16","guid":{"rendered":"https:\/\/kapitalis.com\/tunisie\/?p=5334813"},"modified":"2022-11-28T07:06:16","modified_gmt":"2022-11-28T06:06:16","slug":"laffaire-cambridge-analytica-le-leurre-de-la-democratie-a-lheure-de-la-psychometrie","status":"publish","type":"post","link":"https:\/\/kapitalis.com\/tunisie\/2022\/11\/28\/laffaire-cambridge-analytica-le-leurre-de-la-democratie-a-lheure-de-la-psychometrie\/","title":{"rendered":"\u2018\u2018L\u2019affaire Cambridge Analytica\u2019\u2019 : le leurre de la d\u00e9mocratie \u00e0 l\u2019heure de la psychom\u00e9trie"},"content":{"rendered":"\n<p><strong><em>L\u2019affaire Cambridge Analytica apporte la preuve que les techniques de recueil massif des donn\u00e9es, de psychom\u00e9trie, de segmentation des populations, de micro-ciblage et d\u2019\u00e9tudes du comportement permettent d\u00e9sormais de d\u00e9terminer en temps r\u00e9el,&nbsp;gr\u00e2ce aux donn\u00e9es recueillies sur les plateformes num\u00e9riques, l\u2019humeur du public et les messages les plus \u00e0 m\u00eame de l\u2019influencer. Allez parler ensuite de d\u00e9mocratie et de repr\u00e9sentation populaire&nbsp;!<\/em><\/strong><\/p>\n\n\n\n<p>Par <strong>Dr Mounir Hanablia <\/strong>* &nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Le t\u00e9moignage rapport\u00e9 par une ancienne cadre de la soci\u00e9t\u00e9 Cambridge Analytica expose les techniques sophistiqu\u00e9es de manipulation de l\u2019opinion publique que permettent&nbsp; les plateformes num\u00e9riques comme Facebook \u00e0 partir des donn\u00e9es recueillies sur les utilisateurs et l\u2019acc\u00e8s qu\u2019elles ouvrent aux exploitants, contre r\u00e9tribution financi\u00e8re, dont on peut faire usage au mieux de ses int\u00e9r\u00eats dans les domaines les plus vari\u00e9s, y compris et surtout la politique, sans le consentement n\u00e9cessaire des personnes \u00e9tudi\u00e9e.<\/p>\n\n\n\n<p>Cambridge Analytica, une soci\u00e9t\u00e9 dont les milliardaires Bob et Beka Mercer \u00e9taient les actionnaires principaux, avec \u00e0 sa t\u00eate le Britannique Alexander Nicks et dans son conseil d\u2019administration le sp\u00e9cialiste&nbsp;des m\u00e9dias Steve Bannon, a ainsi pu influencer les \u00e9lections am\u00e9ricaines gr\u00e2ce \u00e0 ce qu\u2019on a appel\u00e9 la segmentation Ocean et le super PAC, dans un sens favorable \u00e0 Donald Trump en dissuadant de nombreux noirs pauvres dans les <em>\u00abswitch states\u00bb<\/em> d\u2019aller voter pour Hillary Clinton par le biais de vid\u00e9os de la candidate d\u00e9mocrate ou de l\u2019\u00e9pouse de l\u2019ancien pr\u00e9sident Barack&nbsp;Obama, utilis\u00e9es hors de leur contexte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La manipulation des \u00e9lections<\/h2>\n\n\n\n<p>L\u2019usage de la segmentation et du micro-ciblage&nbsp;des \u00e9lecteurs a rendu possible&nbsp;le choix des messages publicitaires auxquels chaque cat\u00e9gorie r\u00e9pertori\u00e9e se r\u00e9v\u00e9lait la plus sensible. Mais la collaboration de la soci\u00e9t\u00e9 avec les groupes d\u2019extr\u00eame-droite britanniques UKIP et Leave. EU ainsi que les d\u00e9clarations imprudentes de quelques-uns de ses dirigeants ont attir\u00e9 l\u2019attention de journalistes&nbsp;ainsi que l&rsquo;int\u00e9r\u00eat du Commissaire de la Commission de l\u2019Information de la Chambre des Communes Britannique qui ont voulu en savoir plus.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-kapitalis wp-block-embed-kapitalis\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BqBNBxbVtw\"><a href=\"https:\/\/kapitalis.com\/tunisie\/2018\/05\/03\/technologie-et-democratie-facebook-ou-la-chute-dune-idole-digitale\/\">Technologie et d\u00e9mocratie : Facebook ou la chute d\u2019une idole digitale<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Technologie et d\u00e9mocratie : Facebook ou la chute d\u2019une idole digitale\u00a0\u00bb &#8212; Kapitalis\" src=\"https:\/\/kapitalis.com\/tunisie\/2018\/05\/03\/technologie-et-democratie-facebook-ou-la-chute-dune-idole-digitale\/embed\/#?secret=FWFI6iQwYS#?secret=BqBNBxbVtw\" data-secret=\"BqBNBxbVtw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ce n&rsquo;\u00e9tait pas la premi\u00e8re fois que Cambridge Analytica suscitait ainsi l&rsquo;int\u00e9r\u00eat. Elle avait d\u00e9j\u00e0 \u00e9t\u00e9 accus\u00e9e d\u2019avoir exploit\u00e9 les informations recueillies sur Facebook concernant pr\u00e8s de 80 millions d\u2019usagers de la plateforme. La soci\u00e9t\u00e9 avait d\u00fb s\u2019excuser et s\u2019engager \u00e0 d\u00e9truire les donn\u00e9es&nbsp;recueillies, mais il s\u2019est av\u00e9r\u00e9 plus tard que les donn\u00e9es en question avaient \u00e9t\u00e9 utilis\u00e9es dans la campagne \u00e9lectorale de Donald Trump, \u00e0 son b\u00e9n\u00e9fice.<\/p>\n\n\n\n<p>De surcro\u00eet, l\u2019un des directeurs de la soci\u00e9t\u00e9, un certain Seven, avait collabor\u00e9 avec&nbsp;Aleksandre Kilimnik, accus\u00e9 de travailler pour le compte de la Russie. Et c\u2019est ainsi qu\u2019au cours de l\u2019enqu\u00eate ouverte par le procureur sp\u00e9cial Robert Muller, la question s\u2019\u00e9tait pos\u00e9e de savoir si Cambridge Analytica n\u2019avait pas servi de cheval de Troie \u00e0 l\u2019espionnage russe dans la manipulation des \u00e9lections am\u00e9ricaines.<\/p>\n\n\n\n<p>Il est apparu ensuite que la soci\u00e9t\u00e9 \u00e9tait \u00e9galement intervenue dans les \u00e9lections au Nigeria, au Kenya, au Mexique, en Indon\u00e9sie, \u00e0 Trinidad&nbsp;tobago, et sans doute d\u2019autres pays dans le monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer l\u2019humeur du public<\/h2>\n\n\n\n<p>Que Cambridge Analytica ait \u00e9t\u00e9 dissoute ne doit cependant pas occulter la r\u00e9alit\u00e9: les techniques de recueil massif des donn\u00e9es, de psychom\u00e9trie, de segmentation des populations, de micro-ciblage et d\u2019\u00e9tudes du comportement permettent d\u00e9sormais de d\u00e9terminer en temps r\u00e9el,&nbsp;gr\u00e2ce aux donn\u00e9es recueillies sur les plateformes num\u00e9riques, l\u2019humeur du public et les messages les plus \u00e0 m\u00eame de l\u2019influencer.<\/p>\n\n\n\n<p>En Tunisie on peut d\u2019autant plus s\u2019interroger sur le r\u00f4le \u00e9ventuel d&rsquo;influenceurs occultes&nbsp; lorsqu\u2019on s\u2019aper\u00e7oit avec quelle aisance les r\u00e9gimes politiques changent, et les mesures \u00e9conomiques les plus impopulaires sont accept\u00e9es. L\u2019existence de telles soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es dans la guerre psychologique remet en question la l\u00e9gitimit\u00e9 de la d\u00e9mocratie, \u00e0 commencer l\u00e0 o\u00f9 elle est suppos\u00e9e \u00eatre le plus fermement \u00e9tablie, et explique dans une certaine mesure la mont\u00e9e et le succ\u00e8s du populisme.<\/p>\n\n\n\n<p>* <em>M\u00e9decin de pratique libre. <\/em><\/p>\n\n\n\n<p><strong><em>\u00a0\u00bbL&rsquo;affaire Cambridge Analytica ; l&rsquo;entreprise qui a siphonn\u00e9 les donn\u00e9es de 87 millions d&rsquo;utilisateurs\u00a0\u00bb, de Brittany Kaiser, traduit de l&rsquo;nglais &lsquo;Etats-Unis), \u00e9d. Harper Collins, 22 Janvier 2020.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-kapitalis wp-block-embed-kapitalis\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"D4vmgYWt6l\"><a href=\"https:\/\/kapitalis.com\/tunisie\/2021\/01\/09\/elections-americaines-les-raisins-de-la-colere\/\">Elections am\u00e9ricaines : les raisins de la col\u00e8re<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Elections am\u00e9ricaines : les raisins de la col\u00e8re\u00a0\u00bb &#8212; Kapitalis\" src=\"https:\/\/kapitalis.com\/tunisie\/2021\/01\/09\/elections-americaines-les-raisins-de-la-colere\/embed\/#?secret=pkX9NCwM5x#?secret=D4vmgYWt6l\" data-secret=\"D4vmgYWt6l\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comme quoi on peut d\u00e9sormais  d\u00e9terminer en temps r\u00e9el,\u00a0gr\u00e2ce aux donn\u00e9es recueillies sur les plateformes num\u00e9riques, l\u2019humeur du public et les messages les plus \u00e0 m\u00eame de l\u2019influencer.<\/p>\n","protected":false},"author":8,"featured_media":5334870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[992,996,997,2433],"tags":[104697,104698,65036,9054,87558,8505,104699,62643],"class_list":["post-5334813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-media","category-politique","category-tunisie","tag-alexander-nicks","tag-beka-mercer","tag-cambridge-analytica","tag-donald-trump","tag-dr-mounir-hanablia","tag-hillary-clinton","tag-psychometrie","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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